Sep
24
Ferrero Hands $350 Million Media Duties Across China, Italy, UK and Ireland to Publicis
Posted in: UncategorizedMultinational chocolate manufacturer Ferrero has expanded Publicis Groupe’s media duties, retaining the business in the U.K., Ireland and China, while taking on a new brief for its homeland of Italy, worth nearly $350 million in total. The international expansion of Publicis Media’s duties follows a competition for the business of Italian-headquartered and family-owned Ferrero, which…
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