If a brand wanted to herald its product in an unexpected way and do so with distinction it could do much worse than writing a piece of opera for its multi-million-dollar ad campaign. This is exactly what British potato producer Albert Bartlett, based in Stirling, Scotland, has done with its latest campaign “Make It Extraordinary.”…
The season of gifting is upon us and, as usual, the multitude of wrapping paper options is a little overwhelming. Despite the widespread availability of your classic holiday patterns, Hormel Foods, perhaps unsurprisingly, believes that bacon makes for the most festive gift wrapping. If you don’t believe the company you can ask rapper and, you…
Asian cuisines can “look a million different ways,” said Kim Pham, who alongside her sister Vanessa is on a mission to bring that mindset into home kitchens across the U.S. The daughters of Vietnamese refugees founded challenger meal kit brand Omsom a little more than two years ago with the hope of dispelling damaging stereotypes…
In a world where people are constantly asked to push themselves to new heights, comfort is often equated with a number of negative traits. While exploring the boundaries of a comfort zone can be beneficial, some experts say that making a point of treating yourself can greatly boost mental health, which is an integral part…
Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy’s six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid. Throughout his career, he’s taken pride in building up the underdog – often taking challenges head-on and focusing on problem-solving to drive value. “There’s nowhere to…
Aspiring and established farmers alike are faced with a number of barriers, a major one being the rapid loss of farmland in the U.S. With a pending Farm Bill being proposed on 2023 ballots that could facilitate access to up to one million acres of land, now is an essential time to show support for…
Is there anything more British than fish and chips? Well, somebody tell McDonald’s as the brand has gone and placed it on its restaurant menus… in France. The world’s largest fast-food chain has released what it describes as “a real hands-free kit” to allow consumers to eat their fish and chips out of a cardboard…
If you’ve spent any time on TikTok over the past few days, you may have seen the story of author Kyle Scheele and Midwestern convenience store chain Kum & Go. It’s a rather wholesome stunt that has gained serious steam on social media. What many didn’t know, however, is that the entire concept was actually…
Music can do a lot more than just inspire movement; it can also be tied to a fully sensory experience. And for Khalid, music does just that. Now, with some help from food delivery service Postmates and health food retailer Erewhon, the Grammy-nominated singer created a unique experience for fans by creating music that you…
Earlier this month, Papa John’s released its third quarter earnings, giving CEO Rob Lynch some meat to toss to the wolves of Wall Street. Systemwide sales were up 11.2% for the period, EPS doubled and revenues of nearly $513 million represented an 8.4% increase from the prior year. In a sense, these piping hot results…
The Black community most notably brings a lot of creativity, talent and significance to the table. However, due to continuous systemic barriers that have long created larger issues, those creatives and their voices are often left out of the narrative. In an effort to bring Black creatives to the forefront, Frito-Lay launched its “#joyFULLYBlack” campaign,…
Would you eat human meat to save the planet? While more people are adopting vegan, vegetarian or plant-based lifestyles to help the environment, a Swedish scientist proposes cannibalism might be a way to fight climate change. A film from The Swedish Food Federation introduces Erik Karlsson, scientist and founder of a company called Swede Meat,…
If you ask Americans what their stance is on consuming horse meat, many will likely recoil at the notion. But the widespread aversion to the consumption of horse meat has nothing to do with nutrition, as most countries freely partake in what is considered pretty standard fare. Instead, the American (and U.K.) stance against it…
If Pepsi’s going to be the drink of choice of a new generation of sports fans, it’s going to need next-generation data to figure out who they are. During the Brandweek Sports Marketing summit, PepsiCo’s head of sports marketing and partnerships Justin Toman told Adweek’s consumer product goods reporter Paul Hiebert that “unsexy” data and…
The pandemic changed how Americans shop for food, with 2020 proving to be a record year for home cooking. This has propelled grocery delivery from a relatively niche market to a reliable standby for many. With that in mind, Instacart is debuting its first brand campaign, “How Homemade Is Made.” Ahead of the biggest food…
For anyone who has suffered through a painful discussion of a stuffy piece of literature, this book club is most definitely for you: there’s a group dip in the hot tub, a fast-paced ping pong tournament, a live DJ and a free-form karaoke session. But this salon for readers doesn’t completely turn its back on…
Though small businesses play a major role in economic growth, small business owners (SBOs) are often faced with daunting and unexpected challenges when it comes to creating and sustaining operations long-term. These challenges can be compounded for female entrepreneurs, who may face greater barriers. Comparatively limited funds, imbalance of responsibility among partners and inadequate support…
The magic of Christmas can fade as you get older, but McDonald’s wants to inject the season with more childhood wonder as it marks the fifth anniversary of its “#ReindeerReady” campaign. Created by Leo Burnett London, the brand’s ad tells the story of the lifelong bond between a girl and her imaginary friend. Matilda invents…
In advertising, all relationships are destined to end. Unlike a marriage, the goal of a client-agency bond isn’t so much eternal loyalty as it is maintaining a productive run as long as possible (which generally means until a new CMO comes in). So after announcing it will drop out of the crowded pitch for the…
Comedian and actor Meg Stalter, wrapped in silky pajamas and lounging in a bubble gum-pink bedroom, introduces something called “spooning season” in a new campaign for Harmless Harvest. “Am I talking about cuddling?” she says in a breathy, seductive voice. “Maybe.” Narrative, Harmless Harvest Actually, no, but the misdirect is part of the fun of…
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