With the flames of the latest chicken sandwich war being stoked in France, McDonald’s has aimed to ensure that its McCrispy sandwich explodes onto the scene with a new ad campaign that concentrates on just how crispy the sandwiches actually are. To promote the release across its 1,541 restaurants in France, McDonald’s has released the…
“If you build it, they will come,” is the mystical piece of advice given to Kevin Costner in arguably the greatest movie about baseball ever made, 1989’s Field of Dreams. And that is a mantra Major League Baseball (MLB) is embracing as it looks toward international expansion, with one eye on Europe. The irony of…
Pringles has made an untold number of ravenous snackers feel seen with its Super Bowl ads that depict people getting their hands stuck in its cylindrical cans. Since 2022, the brand has poked fun at the predicament caused by its biggest design flaw. As seen in its latest Super Bowl commercial, even singer-songwriter Meghan Trainor…
Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical taste of each user on the brand’s website. With the introduction of the brand direction “See Yourself in Sound,” the near-100-year-old company, which designs and manufactures…
Dominic Lokinyomo Lobalu was orphaned at the age of nine in South Sudan, setting him on a journey that would take him from his wartorn country to seek asylum in Geneva, Switzerland. Swiss sportswear brand On is sponsoring the long-distance runner, who has taken first place at competitions in Stockholm and Geneva. On tells Lobalu’s…
CANNES, France — Film and advertising creator Spike Lee has accepted the inaugural Creative Maker of the Year award at Cannes Lions Friday night in recognition of his lifetime of work. In his acceptance speech, the director of Do the Right Thing, BlacKkKlansman, Malcolm X and Jungle Fever and founder of creative agency Spike DDB,…
Michel Sarran normally serves critically acclaimed dishes at his flagship Michelin-starred restaurant in Toulouse, France, where his attention to detail and the dining experience are both legendary. But what would happen if the chef showed up in an entirely different environment, taking his outsized talent to a quick-service restaurant like Burger King France? The first…
CANNES, France–“People have no clue of how transformational this next decade is going to be,” exclaimed award-winning musical artist and technology entrepreneur will.i.am while speaking at Cannes Lions. “By 2033, you’re not going to recognize how we used to do things,” he added. “So much transformation is going to happen in the next 10 years….
CANNES, France — Energy drink Rockstar is set to enlist a number of musicians as brand ambassadors to grow its consumer base. The first has been revealed as Mercury Prize artist Stormzy, who will headline the main stage for its digital, in-app concert experience. The PepsiCo brand will premiere its in-app concert experience on Spotify…
CANNES, France — With continuing economic challenges, marketing budgets will be under scrutiny for the remainder of 2023, which tests the relationship between the chief marketing officer and the chief financial officer. For Bayer Consumer Health CMO Patricia Corsi, a hands off approach works best. “He doesn’t ask my permission when he’s doing tax and…
CANNES, France – The campaign launched by Publicis Groupe’s chief executive Arthur Sadoun to support people working while receiving cancer treatment has been awarded the Health Grand Prix for Good at Cannes Lions. Other Grand Prix awards have gone to a health insurance campaign and a technology solution. Launched in Davos earlier this year, “Working…
Miroma Group has opened a content agency led by founder Marc Boyan and Luther actor Idris Elba that aims to “deliver authentic campaigns with cultural value.” Named SillyFace, the business will aim to team creatives from different cultural backgrounds, experiences and perspectives to develop long- and short-form content for brands as well as handling distribution….
After 70 years of the Cannes Lions International Festival of Creativity, it’s not always easy to find new things to see and talk about. However, heading to Cannes Lions this year–where it is heavily tipped to be one of the big winners–will be a meatball made from mammoth meat. Created to drive awareness and conversation…
Burger King may be called the “home of the Whopper,” but not everyone prefers the chain’s signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get some people to change their preferences. The minute-long spot, titled “We Give Up,” opens in the 1960s with a man watching a…
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France’s most famous mademoiselle. However, one other woman has had just as much cultural influence, yet far less recognition: Madame Clicquot. Born in 1777 and widowed at 27 years old with a three-year-old daughter in tow, Barbe-Nicole…
Global toymaker Lego has begun a campaign that champion the way girls play and to help them overcome societal expectations by linking up with women soccer stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala. According to research conducted in 2022 by the Geena Davis Institute, which heard from 6,844 parents and children aged…
Vehicle maintenance brand Feu Vert has turned its faithful brand mascot Ramses into an action hero–or at least that’s the potential pitch for its latest ad campaign. The company, which claims to service the cars and bikes of 10 million customers across its 450 car centers in Europe each year, has a white cat as…
Newly promoted to the English Soccer League, Wrexham AFC has announced two new sponsors, with owners Rob McElhenney and Ryan Reynolds releasing a typically self-deprecating ad to welcome ST?K Cold Brew Coffee as the official stadium sponsor and Betty Buzz as its training kit sponsor. The North Wales-based soccer club, which has just achieved promotion…
In an era when the environment can heavily influence purchase behavior, bicycle ownership is a sustainability play. The global bike market, according to SkyQuest Technology Group, will grow over the next five years by 6.1% to $89.8 billion as more people move away from cars for various reasons. Now in 46 countries and producing 100,000…
Stock media provider Shutterstock is set to acquire the GIF library and search engine Giphy from Meta in a deal worth $53 million. The deal has been struck to acquire the world’s largest collection of GIFS and sticks shared using digital conversations, after the UK’s Competitions and Markets Authority ruled that being bought by Meta…
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