Charter Communications "Mom" (2015) :30 (USA)
Posted in: UncategorizedDell "Beat Again" (2105) 1:00 (USA)
Posted in: UncategorizedWe open on the mother checking a futuristic tablet. From bed. First thing she does. Then she runs to her sleeping daughter and checks her daughter’s medical fit-bit.
Cut to the cold looming Dell servers tucked deep and far away somewhere, most likely in a concrete building with an air-conditioning bill the size of Romania’s GDP. Then we cut to the dramatic helicopter shot where the new organ in question is being carried in some version of a data monitoring (and data collecting) Igloo cooler to the hospital.
We then cut to the innocuous and happy looking entrance to the children’s hospital where our courageous patient rushes to a giant touch screen to say hello to the friendly cartoon! The friendly cartoon actually serves to check her in because of course at this point in the future, there are no middle class jobs left– buh bye receptionist. The courageous daughter pops the balloon and presumably the touch screen’s or hidden NFC reads her medical fitbit-like device and then the words “Hello, Amy,” pop up. It happens quickly, so you might not have noticed it the first time.
We then cut to the doctor who waves his hand to turn on a Dell version of Google glass. He then proceeds to analyze what looks like a hologram heart, or a heart that’s been encased in a clear laser disc.
We cut to the waiting room, with the inevitable Man On Smart Phone on the left side of the frame. This scene also contains the only real moment of believable humanity in the spot so far. Note how the mother has her feet on the seat cushion and her shoes off. The exhausted look on her face. I’d be exhausted from technology ruling my every moment, too.
Cut back to the doctors’ playing with the laser discs of hearts and the umpteenth time we see the Dell logo (this time in reverse reflection).
We then end on the mom (who so far seems like the only parent really interested in her kid’s health as the dad is just there to take up space) putting her ear to her daughter’s new heart where she can hear it for the first time. I imagine that in doing so, the heart (which in my mind has been implanted with more data tracking software) is sending cutaneous waves straight through the daughter to her ear canal, gauging her emotions, so it can then serve up the appropriate native advertising through the daughter, like a ventriloquist dummy or child possessed.
And the first words the daughter says are these: “Here are ten more medical miracles that will restore your faith in humanity.”
Koodo Mobile – 'Kittens and Rainbows' – (2015) :60 (Canada)
Posted in: UncategorizedDeveloped for Koodo by Toronto-based creative agency Camp Jefferson in conjunction with its partner in the Quebec Market, K72, Koodo’s new direction stems from a key insight at the heart of the brand’s business: Koodo customers are happy. Customer frustration in the telco industry has been rising in Canada across the board, but not for Koodo. The company ranks highest in stand alone carrier satisfaction for JD Power’s ranking of Best in Customer Satisfaction, leading that category for the last three years, and it also has the lowest CCTS complaints. The bottom line is that Koodo’s customers are satisfied. They aren’t subject to fixed term contracts, they aren’t locked in like they would be elsewhere, and so they choose to stay, not to walk away. They “Choose Happy.” It’s a uniquely differentiating positioning in an increasingly homogenous market, and one that’s a natural evolution for Koodo, leveraging the company’s core strength, that it does right by its customers. Ultimately, “Choose Happy” is a rallying cry that shows frustrated customers at other telcos that a better customer experience is the thing that matters most.
“‘Choose Happy” signals that Koodo is a different, welcoming alternative amongst a rising tide of lookalike wireless providers, and one that focuses on providing a topnotch customer experience,” said Lise Doucet, Director of Marketing at Koodo Mobile. “The best part is that it’s a positioning that naturally came out of the brand, what it is and what it stands for. It’s authentic to who we are as a company and it provides a filter for all decision making so that the consumer remains core to every decision.”
From the bottom up, Koodo’s new platform is mobile-optimized, engineered from the digital world to the traditional, hearkening to how people now predominantly consume their content. In developing the platform, Camp Jefferson’s creative exploration started with the most important screen in people’s lives — the mobile phone — and was inspired by the ‘bite-sized’ content people seek out and want to share. The result was a brand platform that references the responsive grid-based thinking of the digital realm, that’s highly flexible and can be sliced and diced in different ways, and easily deployed across a range of media. “Choose Happy” will be an enduring platform with work rolling out consistently over the next few years.
“A light went off when we realized that our client’s product could be our main media vehicle,” said Paul Little, Executive Creative Director at Camp Jefferson. “This lead us to create a platform that was built to work in the way we consume media on our smartphones. In essence it’s a tiled, modular system that can be assembled into anything — from multiple units that become TV commercials to individual pieces that act as content to be shared and enjoyed on social channels.”
The new platform is currently being brought to life, colourfully and exuberantly, across a ton of touch points. Koodo worked with a diverse network of illustrators, animators, designers, artists and directors to create a massive convergence of eclectic, creative, inspirational content, akin to the creativity of the Internet, and geared towards making people happy. The content includes things like an animated loop of a robot slipping on a banana peel, images of smiling popsicles, and dogs that turn into bunnies. It’s often accompanied by cheerful observations, like “happiness is no hidden fees,” and “happiness is perfect parallel parking when everyone’s watching.”
Koodo’s tiny luchador El Tabador is in the mix too, but in a different role, more brand ambassador than spokesperson. The “Choose Happy” launch campaign includes a 60-second cinema spot, 30-second and 15-second TV spots, digital billboards, painted murals, transit shelter ads, static and motion posters, staff apparel (even their socks), and POS and social elements. There’s also the “Happy Hub,” an interactive digital experience designed to bring the brand positioning to life, which features fun games, social content and messaging for happy seekers, who can share their happy with their social networks.
LG – The Science Behind Looping Aquarium Clips (2015) :30 (Sweden)
Posted in: UncategorizedLG – The Science Behind Couch Potatoing (2015) :30 (Sweden)
Posted in: UncategorizedLG – The Science Behind Goat Videos (2015) :30 (Sweden)
Posted in: UncategorizedLG – The Science Behind TV Marathons (2015) :30 (Sweden)
Posted in: UncategorizedSamsung "eMotion project" (2015) 3:18 (Italy)
Posted in: UncategorizedSamsung "James and Wilf" (2015) 1:00 (UK)
Posted in: UncategorizedVodafone – Add Power to your Life
Posted in: UncategorizedLe créatif Sebastian Strasser a réalisé cette superbe publicité pour l’opérateur Vodafone. Intitulée « Add Power to your life » et pensée par l’agence allemande Jung von Matt/Alste, cette production Stink propose des effets spéciaux de grande qualité signée Time Based Arts sur un titre de Woodkid – Run Boy Run.
Hitachi’s big capacity superwash
Posted in: UncategorizedClick Images To Enlarge
Advertising Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Director / Copywriter: Pankaj Ramnathkar
Art Director: Sameer Ketkar
Via [Ads Of The World]
Olympus Waterproof 790SW: Dolphins
Posted in: UncategorizedOlympus Waterproof 790SW: Sea cows
Posted in: UncategorizedOlympus Waterproof 790SW: Sea turtle
Posted in: UncategorizedGE Write-On: Pasta
Posted in: UncategorizedGE Write-on. The refrigerator for those who like to express themselves.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Felipe Zambon
Copywriter: Raphael Quatrocci
Illustrators: Antônio Ezequiel, Pablo and Roberto Jun
Photographer: Marcus Hausser
Digital Retouching: Carlos Morelli
Published: April 2008
GE Write-On: Meatballs
Posted in: UncategorizedGE Write-on. The refrigerator for those who like to express themselves.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Felipe Zambon
Copywriter: Raphael Quatrocci
Illustrators: Antônio Ezequiel, Pablo and Roberto Jun
Photographer: Marcus Hausser
Digital Retouching: Carlos Morelli
Published: April 2008
GE Write-On: Cake
Posted in: UncategorizedGE Write-on. The refrigerator for those who like to express themselves.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Felipe Zambon
Copywriter: Raphael Quatrocci
Illustrators: Antônio Ezequiel, Pablo and Roberto Jun
Photographer: Marcus Hausser
Digital Retouching: Carlos Morelli
Published: April 2008
GE Write-On: Beer
Posted in: UncategorizedGE Write-on. The refrigerator for those who like to express themselves.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Felipe Zambon
Copywriter: Raphael Quatrocci
Illustrators: Antônio Ezequiel, Pablo and Roberto Jun
Photographer: Marcus Hausser
Digital Retouching: Carlos Morelli
Published: April 2008