During his seven years with the New York Knicks, lastly as director of performance, Bar Malik concocted a sports drink the players couldn’t get enough of. This is how his drink, Barcode, was born. The plant-based, all-natural performance drink launched late last year through ecommerce and brick and mortar channels. But the brand-building was years…
Summer is shopping season on Pinterest, as the discovery platform rolled out several new features and extended the availability of existing ones into new markets. Pinterest research found that Pinners are over seven times more likely to purchase products they have saved, so it is rolling out new feature Shopping List in the U.K. and…
The pandemic changed consumer behavior, sending people online and into the ecommerce world. To address this massive shift that was already in the making, Horizon Media company Night Market has announced the second year of its advertising upfront dedicated to online shopping, eCommFronts. Night Market will host “eCommFronts 2021: Winning the Digital Aisle” June 22-23,…
Walmart will carry an exclusive online-only collection of home goods from clothing retailer Gap, the retail giant announced. Top line The new brand, Gap Home, is the American fashion brand’s first foray into home goods. The line, which will drop June 24 on Walmart.com, includes 400 home d?cor, tabletop, bedding and bath items that range…
Home goods chain Bed Bath & Beyond is the latest retailer to partner with delivery platform DoorDash to provide same-day delivery for online orders from the retailer itself and its subsidiary, Buybuy Baby. Top line DoorDash will deliver through DoorDash Drive, its “white-label fulfillment platform.” The partnership expands same-day delivery to “nearly all store locations”…
Instagram added a Drops destination to its Shop tab to feature the latest new products in a single destination. Drops will enable Instagrammers to see upcoming product debuts, sign up for reminders and view the newest products and collections that are already available, with all items shoppable using Instagram Checkout directly via the application. Courtesy…
Ecommerce and classified advertising site Gumtree, owned by eBay, has refreshed its brand positioning as it aims to build relevance with younger audiences. The TV campaign will aim to bring to life its “Good Finds” positioning with six spots produced by Wieden+Kennedy London. The focus is on building its audience among more climate-focused, mobile-first users….
Working his way up as a creative director, David Tai Bornoff had a complex identity: was he a full creative or a marketer? He chose not to decide between the two and instead embraced both roles. Now as DoorDash’s Head of Consumer Marketing, David shares how the combination of both identities have shaped his career…
Following a challenging 2020, fast-fashion retailer Uniqlo hopes to reconnect with consumers with a message that emphasizes both its clothing for everyday life and its efforts tied to sustainability and community engagement. The clothing chain, owned by Japanese-based apparel conglomerate Fast Retailing, recently unveiled its campaign running through mid-July under the existing tagline, “LifeWear: Made…
Omnicom Media Group’s PHD looked outside the agency world to hire its first U.S. head of commerce. In the latest agency investment into commerce practices, PHD hired Sarah Clayton in the role, tasked with leading the expansion of the commerce practice and ensuring alignment with the retail marketplace as the U.S. gradually moves past the…
TeePublic, an online marketplace for independent creators focused on subculture designs, hasn’t engaged in much marketing since its founding in 2013. That changed this month with the launch of its first major ad campaign. Created alongside video production company Makeout, the “Whatever You’re Into” campaign consists of three spots inspired by some of the most…
App-first shopping platform The Yes wants to change how clothing is sold online by providing the same experience that exists in other verticals, such as music–only in this case, it’s for fashionistas. Think Spotify, but instead of songs, it’s a playlist of styles by a wide range of brands, from Zara to Balenciaga to Everlane….
Nearly 23 years after it was founded, Google continues to dominate the search engine market with overall share north of 90%. But when you look at product searches, research shows more than half of U.S. consumers use Amazon first instead. This may explain why Google is now on a mission to “democratize ecommerce.” As Google…
Mailchimp is adding new ecommerce shops to its suite of tools for small- and mid-sized businesses as it continues to evolve from a basic newsletter host to a full-scale marketing platform. The company is touting these online shopping capabilities in a series of new digital and social media ads that mark its first campaign produced…
Digitally native apparel brand Mack Weldon today named Talia Handler, an executive who cut her teeth in the agency world, as its first-ever CMO as it embarks upon its next phase of growth. Handler’s agency experience includes roles as group account director at both Saatchi & Saatchi and Deutsch, and as executive marketing director at…
This past year undoubtedly saw a lot of innovation and technological advancement. Now, as the world returns to “normal,” the question that many brand leaders are asking themselves–how do we keep this momentum going and leverage this year’s ingenuity and strategic learnings rather than file them away and return to playing it safe? For major…
Retail giant Walmart has acquired virtual fitting room platform Zeekit. Terms of the deal were not disclosed. “Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online–understanding fit and how an item will actually look on you,” said Denise Incandela, evp of apparel and private…
During the pandemic, ideas of community have shifted largely online. This has been a boon to internet-based companies, but a serious challenge for ones that relied on in-person gathering in the “before times.” Discord has been one winner of the pandemic economy, surging in user base and valuation. The company has shot up from 100…
As ecommerce has become increasingly competitive in recent months, online retail platform Rakuten has partnered with actress and Goop founder Gwyneth Paltrow to promote its cash back offer, which rewards shoppers using its platform. The latest campaign includes video content of Paltrow and celebrated decorator Brigette Romanek discussing topics from fashion to beauty to home…
In prepping for 4/20, the unofficial cannabis high holiday, Chris Vaughn tripled the number of drivers for his Southern California-based delivery service, Emjay. The CEO, who co-founded alcohol delivery brand Saucey and combined the two “vice” companies late last year, also shored up his web servers to handle an expected spike in weed orders, added…
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