Famous for its men’s underwear, Mack Weldon wants to let consumers know its brand is so much more in a new ad campaign that introduces its “Daily Wear System,” which is the term the company uses to describe how its entire line of clothing is designed to work together. Counterintuitively, the aim of the brand…
Snap Inc. teamed up with global consumer trends agency Foresight Factory to gauge what consumer shopping behavior and expectations will be like in the U.S. as more pandemic-related restrictions begin to lift. The two companies found that 35% of U.S. consumers would make it a point to visit a store where interactive virtual services were…
Instagram Shop allows users to browse products, save them to their wishlist and even purchase items from within the Instagram application. While users can browse a nearly endless list of products on their Instagram Shop feed, they can also browse featured items in collections from brands like H&M and Nike. Our guide will show you…
Did you know that Instagram Shop has a wishlist feature that allows users to save their favorite items so they can easily view them again later on? Our guide will show you how to add an item to your wishlist on Instagram Shop. Note: These screenshots were captured in the Instagram application on iOS. Step…
While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global Head of Discovery Ads for Google, joined Adweek’s Social Media Week LA to explore the consumer shift to personalized content feeds and how businesses find success within these experiences across Google and YouTube. Consumer behavior…
Walmart and cash-back app Ibotta are teaming up on a new digital rewards program on Walmart.com and the Walmart app. Top line According to the brand’s statement, the new program will give shoppers “access to hundreds of cash rebates on popular products,” which adds “another dimension” to Walmart’s Every Day Low Price narrative. Through the…
During the pandemic, many people joined Reddit to find that lost sense of community that they were missing in their lives. Together, groups like r/wallstreetbets played the stock market and created stand-out pop culture moments. But as more people begin to go out, there is no reason for these newfound communities to disappear. Laura Nestler,…
Instead of having to choose from an extensive assortment of cream cheese in a frigid grocery store aisle, consumers can now question whether they prefer a sweet or savory spread from the comfort of their own homes. Top line Kraft Heinz has released 11 shoppable episodes on Walmart Cookshop, an interactive video series powered by…
Britain’s Competition and Markets Authority (CMA) launched a formal investigation into fake reviews carried by Amazon and Google to determine if laws have been broken by “insufficient” action being taken to protect online consumers. The manipulation of reviews can have the ability to impact businesses’ star ratings and raise their prominence in terms of display…
Between overplayed lines like, “I feel so naked without my mask on,” and that awkward pause before deciding whether it’s acceptable to hug each other again, the return to activities around real people has not been as glamorous as expected for everyone. That’s why eBay is recognizing re-entering non-virtual social circles might require a little…
Wayfair is reminding consumers if they really want to make their house feel like a home, they should redecorate their toddler’s room, bathe their newborn in the kitchen sink and order a new sofa via the Wayfair app for their dog as they bark back in approval. Top Line The ecommerce platform has rolled out…
Facebook CEO Mark Zuckerberg used the social network’s new Live Audio Rooms feature to share several commerce-related updates from across its family of applications. Zuckerberg was joined by Sephora general manager of ecommerce Carolyn Bojanowski, Facebook vice president of commerce Shiva Rajaraman and Instagram director of product Ashley Yuki. Facebook said in a blog post…
More than a year after the pandemic began, Amazon continues to lead as the world’s most valuable brand. With lockdown restrictions in place to slow the Covid-19 outbreak, ecommerce went into overdrive, alongside online streaming and grocery sales, three areas Amazon has been building over the course of its existence as it moves towards global…
Father’s Day gifts may have evolved over time–neckties, aftershave and slippers are so old school–but they haven’t progressed to fresh flowers. In fact, the first time most men receive any kind of floral arrangement is at their own funerals. Taking that grim fact and running with it, U.K.-based flower company Interflora has launched a campaign…
Passionate about brand storytelling and founder-led brands, it’s no surprise Tehmina Haider took on the role of vice president and head of Harry’s Labs at Harry’s, Inc. And as the vaccination rates increase, it will be an exciting time to see the work brands release as consumers begin going out once more. Tune in to…
MeUndies, a subscription underwear, sleepwear and loungewear brand, has introduced its first collection of products–encompassing underwear, bralettes, undershirts and socks–made from organic cotton. Top line The digitally native brand is investing in a slew of new product offerings after raising $40 million in growth equity from Los Angeles-based investment firm Provenance in November. Between the…
The Murray brothers’ ties to golf go back to their teenage years when they spent their summers as caddies at Indian Hill Club, a private golf course located in the suburbs of Chicago. It was those experiences that would see all six of them–Andy, Ed, Joel, John, Brian and golf brand William Murray’s namesake Bill–not…
Netflix, which has focused its efforts on selling DVD rentals and on-demand video subscriptions for more than 20 years, is officially getting into the ecommerce game. Today, the streaming service is debuting Netflix.shop, an ecommerce store offering apparel, jewelry and collectibles to fans of its original series. Items available the first day include hoodies, tees,…
As the buy-now-pay-later payment model continues to grow in popularity, Shopify is unleashing a new feature that will allow its hundreds of thousands of merchants to offer customers the option of shopping through installment plans. The new product, Shop Pay Installments, will be powered through an exclusive partnership with buy-now-pay-later giant Affirm in the United…
Facebook CEO Mark Zuckerberg unveiled several updates to monetization options for creators on Instagram during the two platforms’ Creator Week virtual event Tuesday. He said during the opening session, “I think that any good vision of the future has to involve a lot more people being able to make a living by expressing their creativity…
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