The ecommerce boom has not only changed the way consumers shop, but also how they define products. While shoppers have embraced seamless purchases of digital products like Instagram filters, online classes and workout routines, the buying and selling of data has been dismissed as a revenue stream that could never be quite that simple. Nick…
After a record sales year for Sweetwater due in part to consumers finding solace in music during the pandemic, the online music retailer has embarked on several initiatives to maintain that momentum this year and into the next. Those moves include launching a music publishing arm, opening a new 44,000-square-foot flagship store in Ft. Wayne,…
Since the beginning of the pandemic, various industries have been forced to pivot and adapt at a record speed. The retail industry is no different. For the second year in a row, Elevate: Future of Shopping brought together voices from across the industry to discuss the future of retail. From July 7-8, retail innovators and…
It’s difficult to understand just how much goes into running a business until you actually do it yourself. But with the evolution of digital commerce comes increased opportunity for automation, making it possible for creators to run everyday operations with limited manpower. “The revolutionary thing about the ecommerce landscape today is that what used to…
Once customers step through the entrance to Bed Bath & Beyond’s newly renovated flagship store on Sixth Ave. in New York’s Chelsea neighborhood, they will immediately realize this is no mere refresh, but the results of a complete teardown. Large windows to either side bring in sunlight from 18th and 19th Streets, natural wood signs…
You might have missed the memo, but a certain former Amazon CEO launched himself into space today. Now that Jeff Bezos has finally caught his long-discussed flight aboard Blue Origin’s New Shepard rocket, what else is there to look forward to? Well, for Mercado Libre Mexico customers, there was free shipping. With some help from…
Spoticar, the newly established brand for the merged Vauxhall Network Q, Peugeot Approved Used and Citroen Select car dealerships, is working with Cogent as its U.K. advertising agency to grow awareness of the used car program. Owned by Stellantis, the Dutch multinational car manufacturer, Spoticar launched in June 2021 to allow customers to reserve used…
With the accelerated growth of ecommerce over the last two years, Publicis Groupe has strengthened its retail offering by acquiring software as a service (SaaS) platform CitrusAd, optimizing its marketing performance through retailer websites. The deal will see the Australian-based company, founded in 2017, continue to operate as a separate entity but work within data…
The long-awaited theatrical release of Jurassic World 3: Dominion may have been delayed until 2022, but that doesn’t mean you can’t get into the spirit a little early with Reebok’s new movie-themed apparel. Available July 30, this collaboration between Reebok and Universal Brand Development features shirts and shoes for people of all ages based on…
Retail giant Walmart is extending a partnership with Symbotic, a tech company that builds robotics-based automation systems, to implement that technology in 25 of its 42 regional distribution centers. The goal is to “fundamentally alter how products get to stores.” Top line According to a blog post, Symbotic’s algorithm helps sort, store, retrieve and pack…
The advent of shoppable livestreaming has taken the retail world by storm. Ecommerce native Zappos is the latest retailer to join the mounting trend of authentically introducing new products to their followers via curated content. Ryan Olivieri, director of marketing at Zappos, joined Adweek’s Elevate: The Future of Shopping to talk about the retail giant’s…
Rebecca Minkoff’s five-piece capsule collection catapulted her into fame in 2001. Today, the designer’s handbags, apparel and accessories are synonymous with New York fashion while maintaining an expansive global footprint that’s focused on ideating and innovating. Minkoff joined Adweek’s Elevate: Future of Shopping to discuss avoiding burnout, the future of retail and what the future…
The Instagram Shop tab contains a nearly endless number of products for users to browse through on a personalized product feed. If you ever come across an item on your feed that you don’t want to see, our guide will show you how to mark it as something you’re not interested in and remove it…
As users browse Instagram Shop, they can add items that they’re interested in to their wishlist for easy viewing later on. If you’ve added items to your Instagram Shop wishlist that you’re no longer interested in, our guide will show you how to remove those items. Note: These screenshots were captured in the Instagram application…
That sonic toothbrush you saved up for. Your favorite Red Wings hoodie. Your second-favorite weighted blanket. We all leave good things behind amid the emotional rubble of a breakup, and getting them back can require the one thing our modern culture does absolutely everything in our power to avoid: awkward conversations. Luckily we now have…
It’s no mistake an Instagram livestream can only be hosted from a phone screen: the outreach is meant to be casual, conversational and free from filters and touchups, according Meghana Dhar, the fashion and beauty partnerships lead at Instagram Shopping. “Livestreaming is about that authenticity,” said Dhar. “I think a lot of my brands struggle…
Direct-to-consumer juggernaut Harry’s Inc. has ambitions to create a family of next-generation CPG brands. That’s because the budding conglomerate doesn’t want the capabilities it developed while scaling Harry’s to go to waste, and instead utilize those to build new product lines that will disrupt other CPG categories, according to Tehmina Haider, vp and head of…
Media networks are yet another retail trend we can trace back to Amazon. The ecommerce giant launched its own version nearly a decade ago and has since brought in billions in incremental advertising revenue, spurring other retailers to jump on the proverbial bandwagon. The option only became more appealing as the death of third-party cookies…
Instagram Shop allows users to add their favorite items to their wishlist for easy viewing later on. If you’ve used the wishlist feature in Instagram Shop, our guide will show you how to view your wishlist. Note: These screenshots were captured in the Instagram app on iOS. Step 1: On the Instagram Shop feed, tap…
Last month, the e-commerce platform Verishop, which sells everything from clothing to electronics to cookware, debuted a livestream shopping tool. The feature allows influencers, professionals and industry experts to share tips, answer questions and help viewers discover new products. Cate Khan, co-founder and chief strategy officer of Verishop, explained the element that gives today’s live-shopping…
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