The challenge With Apple’s iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry. With fewer signals to navigate by, the ability to fine-tune messaging at the level of an individual ad, or to…
Yesterday, lawmakers and stakeholders discussed finer details of the federal privacy bill draft, which was unveiled earlier this month, showing some momentum on a long-promised effort to give people in the U.S. more control over their personal information. “Nearly every week, there’s a new story about location data being packaged and sold,” said Caitriona Fitzgerald,…
Despite perilous economic conditions and geopolitical turmoil like the war in Ukraine, WPP’s GroupM thinks global ad spend will keep growing. Excluding political ad spending, GroupM’s “This Year Next Year” global mid-year forecast expects 8.4% growth in global ad spend this year. The projection is just below its December estimate, which put growth at 9.7%….
Crypto-driven search engine Presearch has been on a growth curve since launch in 2017. Now, it’s rolling out a new version of its advertising platform with features that permit a higher volume of user searches–and ultimately make a play for brands’ SEO budgets. Similar to Google’s ad ecosystem, where advertisers pay dollar amounts to run…
For most marketing teams, there’s a wall separating brand marketing and performance marketing. But that wall is crumbling, and it’s coming down faster now. The ones leading the demolition will build in its place this decade’s generation of breakout brands. They are the brand marketers who are reengineering creativity to be data-driven, and performance marketers…
House and Senate committee leaders released a bipartisan draft on online data privacy on Friday, hinting at the first sign of movement after years of stalled negotiations. The legislation, which may be called “American Data Privacy and Protection Act,” would require digital companies to reduce the data they collect, ban targeted advertising to children under…
Rep. Sara Jacobs (D-Calif.) has put forward legislation to limit how much personal reproductive health data firms can collect, store and share. The My Body, My Data Act aims to shift more responsibility on tech companies and app developers, giving people the right to access or delete their personal data and ask companies to share…
Beverly Jackson, global vp of brand and consumer marketing for Twitter, stopped by Adweek’s Social Media Week to share her successful formula for delivering breakthrough marketing campaigns that deliver big results, including how brands can tap into millions of social conversations to unlock valuable data and insights, how the creator community can amplify your most…
Every intelligent marketer throws terms like “data activation” around freely. But what does data activation mean? And where does it get applied? Here, we will go into detail about the critical stages for a growth marketer to understand data activation. The growth cycles have been generalized for the most common use cases and can be…
Since the introduction of the General Data Protection Regulation (GDPR) in 2018 and privacy laws in the U.S. like the California Consumer Privacy Act (CCPA), media agencies have spent the past four years building privacy departments, requiring them to make significant financial investments. For instance, digital agency Rakuten Advertising hired data protection officers to keep…
“Would you like to share your location?” The question is a pesky roadblock for people looking to buy groceries, get to work or date using their phones. But the answer is of great value for advertisers, helping them pinpoint potential customers and learn more about existing ones. Location data–metrics of where people go all day–is…
Today Havas Media Group announced it will offer an advertising ethics certification course to over 9,000 of its employees and clients. It’s the first network to partner with the Institute of Advertising Ethics (IAE) to roll out an independently-administered ethics certification. The IAE, which is an educational foundation dedicated to the advancement of ethical advertising…
As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm Nielsen published in April, 69% of 2,000 senior marketers agreed…
The Connecticut General Assembly advanced a privacy bill last week, bringing the Constitution State a step closer to becoming the fifth state in the U.S. to pass legislation regulating how people’s data is collected and shared online. The Connecticut Data Privacy Act–which would take effect July 1, 2023–emulates the privacy laws passed in Utah, Virginia…
Black Lives Matter went from a social movement to a business mandate in 2020. Protests that began over police shootings escalated into every industry reflecting on how they’ve been, at best, complacent–and at worst, complicit–in systemic racism. Part of dismantling that system is changing the stories being told about the Black community, shifting away from…
Culminating in a 16-hour negotiation, the European Union reached a deal on Saturday on a regulation that will effectively force tech giants like Meta and Google to combat misinformation, illegal content and restrict ads based on a person’s sexual orientation, ethnicity or religion. The EU law, called the Digital Service Act (DSA), also aims to…
If data is the new oil, then first-party data is a crypto farm sitting atop an oil field. Like all valuable commodities, though, first-party data is not evenly distributed. There are the “haves,” like publishers requiring authentication, onboarding data entities and walled garden platforms. There are the “have-nots,” like most brands, third-party data providers, publishers…
This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer toolkit ActionIQ CX Hub with InfoSum’s Secure Data Clean Room. The announcement is another signal of the potential for data clean rooms as brands and publishers figure out audience targeting. Through this partnership, brands and publishers can…
The future is zero- and first-party data. Audiences must regain a central role in the digital advertising ecosystem. But the industry is facing one of its biggest challenges to date, and it’s not on the technical and regulatory fronts. There is a clash between the need to regain credibility by embracing society’s expectations around privacy…
Among the many changes to where and how we’ve worked since March 2020 has been the shift to virtual events. Two years on, they have become a fixture of the hybrid workplace–but when it comes to sales, networking and education, Zoom is falling out of favor. This shift, enabled by Covid-19 vaccine availability, is reflected…
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