The Atlantic announced Monday morning that it has completed the nine-month project of digitizing its archive of more than 1,900 print magazines, a portfolio of writing that dates back to the founding of the magazine in 1857. The archive contains original works from American authors and thinkers, including Ernest Hemingway, Sylvia Plath, W.E.B. DuBois, Robert…
After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it will block Facebook-owner Meta from sending people’s data to the U.S. from Europe. This crackdown by DPC means Europeans may see Meta’s services like Facebook and Instagram shut…
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data. Now, it’s using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using…
When the news of the leaked draft opinion on the Supreme Court’s decision to strike down Roe v. Wade broke out in May, it set off a flurry of bills to regulate the future of data privacy. Introduced in April, the Fourth Amendment is Not for Sale Act closes the legal loophole that allows data…
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the third in a series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni and Horizon Media’s blu. Like all of the large holding companies,…
Google is cracking down on app publishers’ use of the Query_All_Packages API, which lets developers see all the apps on someone’s phone, access that has long concerned privacy advocates but is exacerbated in a post-Roe world. Starting July 20, Android app developers that use the API must submit a declaration for why they’re using it…
When it comes to sustainable fashion, U.S. consumers are split. Given that Americans are divided on a lot more than which brand of jeans they’re buying, that probably doesn’t come as a surprise. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how–and where–to explain what they’re doing…
The continuing absence of a federal privacy bill means that the patchwork of state-wide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly difficult for nationwide companies to manage compliance on a state-by-state basis. The CPRA comes with a level of granularity that other states lack, but “leaves it to the…
The self-regulatory body for digital advertising Network Advertising Initiative (NAI) announced a new standard to limit the collection, use and transfer of precise location data from sensitive places. That includes location data signals tied to religion, health care services, military bases, LGBTQ+-friendly spaces and spaces occupied by children under 16. Committing to these voluntary standards,…
It’s an exciting week: The Cannes Lions International Festival of Creativity returns to the South of France after a two-year pause. But the global creative community is coming together against the backdrop of a very different world. For businesses, societies and the planet, the problems are decidedly greater. Action is needed at rapid pace. Every…
The bipartisan privacy proposal of the American Data Privacy and Protection Act (ADPPA) has rekindled conversations around the urgency of a federal framework to protect internet users. While broad contours of the bill are supported by tech trade groups and senators, the devil is in the detail. Industry experts claim that aspects of the bill…
Advertisers have been jumping through hoops to navigate the streaming wars. At its start, premium streaming companies like Netflix brought a new way to watch shows and movies by having consumers pay for an ad-free subscription model. After seeing Netflix’s success, non-premium streaming companies joined the race and introduced ad-supported subscription options, giving us household…
The challenge With Apple’s iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry. With fewer signals to navigate by, the ability to fine-tune messaging at the level of an individual ad, or to…
Yesterday, lawmakers and stakeholders discussed finer details of the federal privacy bill draft, which was unveiled earlier this month, showing some momentum on a long-promised effort to give people in the U.S. more control over their personal information. “Nearly every week, there’s a new story about location data being packaged and sold,” said Caitriona Fitzgerald,…
Despite perilous economic conditions and geopolitical turmoil like the war in Ukraine, WPP’s GroupM thinks global ad spend will keep growing. Excluding political ad spending, GroupM’s “This Year Next Year” global mid-year forecast expects 8.4% growth in global ad spend this year. The projection is just below its December estimate, which put growth at 9.7%….
Crypto-driven search engine Presearch has been on a growth curve since launch in 2017. Now, it’s rolling out a new version of its advertising platform with features that permit a higher volume of user searches–and ultimately make a play for brands’ SEO budgets. Similar to Google’s ad ecosystem, where advertisers pay dollar amounts to run…
For most marketing teams, there’s a wall separating brand marketing and performance marketing. But that wall is crumbling, and it’s coming down faster now. The ones leading the demolition will build in its place this decade’s generation of breakout brands. They are the brand marketers who are reengineering creativity to be data-driven, and performance marketers…
House and Senate committee leaders released a bipartisan draft on online data privacy on Friday, hinting at the first sign of movement after years of stalled negotiations. The legislation, which may be called “American Data Privacy and Protection Act,” would require digital companies to reduce the data they collect, ban targeted advertising to children under…
Rep. Sara Jacobs (D-Calif.) has put forward legislation to limit how much personal reproductive health data firms can collect, store and share. The My Body, My Data Act aims to shift more responsibility on tech companies and app developers, giving people the right to access or delete their personal data and ask companies to share…
Beverly Jackson, global vp of brand and consumer marketing for Twitter, stopped by Adweek’s Social Media Week to share her successful formula for delivering breakthrough marketing campaigns that deliver big results, including how brands can tap into millions of social conversations to unlock valuable data and insights, how the creator community can amplify your most…
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