In 2008, the global financial system was in shambles. The vertiginous drop in the stock market had brought Wall Street to its knees. Years later, in 2014, the reverberations of The Great Recession were still being felt within the walls of Wells Fargo. Global banking regulator The Basel Committee on Banking Supervision (BCBS) introduced regulation…
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven’t (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and…
Automaker Hyundai’s U.K. campaign was released in January to put the correctly pronounced brand’s name on the lips of the public, nearly tripling its brand consideration score in the process. According to the research company YouGov, the campaign, created to drive awareness of how to correctly pronounce the name of the South Korean motor company,…
The revised, watered-down, post-Brexit alternative to GDPR is working its way through the U.K. parliament. If it passes into law, it will put U.K. businesses at odds with the European Union, potentially causing headaches for international data collection processes. While the government claims the new bill could create 4.7 billion pounds ($5.6 billion) in savings…
Marketing leaders are experts at juggling competing priorities. At any given time, there are dozens of big ideas and business demands vying for space on our to-do lists. But when done right, working toward multiple goals shouldn’t scatter your focus. This year will be about understanding your customers on a granular level you may not…
The Cond? Nast title Glamour launched a digital storefront on Wednesday called The Glamour 100, a shoppable grid featuring 100 curated products from women-owned brands, as part of its efforts to build commerce and advertising revenue. The landing page is part of a larger franchise, called ByWomen, which also includes a permanent database of women-owned…
As we celebrate Black History Month in the United States, it’s important to remember our purpose and goal to continue striving for racial equality and justice. We also need to recognize that for too long, the history and experiences of Black people have been marginalized and misunderstood. How can we tell a story we don’t…
Publisher ad management outfit CafeMedia, which manages the tech and sales for titles like MacRumors and Thought Catalog, is working with tech platform LiveRamp to offer its data clean room Safe Haven solution to the millions of readers across CafeMedia’s 4,000 creators’ sites. The move will ultimately lead to higher publisher ad revenues. This expands…
Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D.C.-based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year. Lawmakers in Massachusetts, Illinois, Indiana and New York are modeling state privacy laws based on the American…
We are living in an era of permanent change. What’s relevant to your customer today may be in their rearview mirror tomorrow. Sweeping shifts brought on by emerging technology, geopolitics, economic headwinds and a global pandemic have created both constant turmoil and opportunity for marketers. Indeed, not since the dot-com era have the stakes of…
Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the Supreme Court this week. And while a ruling is not expected until summer, at the earliest, there are some potential consequences that marketers should be aware of. The Supreme…
Data is the lifeline for digital advertising. As the digital landscape continues to change, so too will data. Whether it’s evolving data privacy regulations or third-party cookie deprecation, access to high-quality data–data that’s clean, well structured and free of bias–is a challenge for marketing organizations. As data becomes increasingly difficult to collect, store and activate,…
There are the ads viewers say they liked in the Super Bowl. And then there are the ones that actually drove action. Outcomes-based measurement firm EDO (Entertainment Data Oracle) scored the performance of every national Super Bowl 57 ad based on incremental online engagement for a brand or product immediately following its airing. Each ad…
The bid by four of Europe’s largest telecom companies – Deutsche Telekom, Orange, Telefonica and Vodafone – to develop their own digital advertising platform has been given unconditional approval by European regulators. The development of their own “privacy first” advertising platform has been in the works for two years. It will aim allow the four…
Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop. Using Good-Loop’s green ad tag, which lets advertisers monitor in real-time, measure, track and reduce…
TikTok is the latest tech platform facing regulatory heat around allegations of its data sharing. While those are sensitive claims for the U.S. administration–and user privacy has become a growing concern–history has shown us it will have limited negative impacts on advertisers’ spending on the platform. “At this point for most advertisers, the audience on…
This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB’s 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its…
Investment in advertising for children is growing, but tight regulations mean that many demand-side platforms, including The Trade Desk and Yahoo, shy away from transacting on children’s inventory. As a result, some kids-focused publishers, such as HappyKids, are losing out on potential revenues of hundreds of millions of dollars annually. According to December data by…
Amazon’s services are so popular it doesn’t need to track users across the internet to provide utility to marketers; the Amazon proto-internet has more data than many marketers know what to do with. Such was the sentiment at Amazon unBoxed this week, the tech giant’s advertiser showcase. Amazon Marketing Cloud (AMC), which lets marketers connect…
In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2.5 million people in 2020. Under the settlement, Drizly is required to destroy unnecessary data and limit future data collection. Going a step further, it requires its…
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