There are the ads viewers say they liked in the Super Bowl. And then there are the ones that actually drove action. Outcomes-based measurement firm EDO (Entertainment Data Oracle) scored the performance of every national Super Bowl 57 ad based on incremental online engagement for a brand or product immediately following its airing. Each ad…
The bid by four of Europe’s largest telecom companies – Deutsche Telekom, Orange, Telefonica and Vodafone – to develop their own digital advertising platform has been given unconditional approval by European regulators. The development of their own “privacy first” advertising platform has been in the works for two years. It will aim allow the four…
Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop. Using Good-Loop’s green ad tag, which lets advertisers monitor in real-time, measure, track and reduce…
TikTok is the latest tech platform facing regulatory heat around allegations of its data sharing. While those are sensitive claims for the U.S. administration–and user privacy has become a growing concern–history has shown us it will have limited negative impacts on advertisers’ spending on the platform. “At this point for most advertisers, the audience on…
This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB’s 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its…
Investment in advertising for children is growing, but tight regulations mean that many demand-side platforms, including The Trade Desk and Yahoo, shy away from transacting on children’s inventory. As a result, some kids-focused publishers, such as HappyKids, are losing out on potential revenues of hundreds of millions of dollars annually. According to December data by…
Amazon’s services are so popular it doesn’t need to track users across the internet to provide utility to marketers; the Amazon proto-internet has more data than many marketers know what to do with. Such was the sentiment at Amazon unBoxed this week, the tech giant’s advertiser showcase. Amazon Marketing Cloud (AMC), which lets marketers connect…
In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2.5 million people in 2020. Under the settlement, Drizly is required to destroy unnecessary data and limit future data collection. Going a step further, it requires its…
Californian lawmaker The California Privacy Protection Agency updated the California Privacy Rights Act (CPRA) regulations earlier this week. This, however, is not the final draft despite the law going into effect on Jan. 1, 2023. The agency said it would hold more public hearings later this week to discuss the proposed regulations, including modifications, before…
Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie. But to get advertisers on board and capture those budgets, they need to do more than share intel on their audience. Dow Jones chief revenue officer Josh Stinchcomb joined Adweek’s media editor Lucinda Southern…
When Jon Beebe joined Epsilon as its senior vice president of marketing and customer experience in 2020, one of the first things he said to his new boss was, “Oh my God, I wish I would have put more eggs in your basket.” When Beebe was a performance marketing director at General Motors, he felt…
President Joe Biden today signed an executive order that will limit the ability of U.S intelligence agencies to access people’s personal data. It’s part of the data sharing commitment Biden and European Commission President Ursula von der Leyden agreed to in March. The EU nullified transatlantic data flow in 2020. As a result, thousands of…
Performance marketing inherently promises results–and practitioners rely on customer data to satisfy the expectations set. But the increasing restrictions around privacy has forced brands need to find alternatives to cookies and third-party data sources to build digital resilience and stay competitive in a privacy-first marketing ecosystem. About 64% of customers expect a tailored brand experience…
In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Five states–California, Virginia, Colorado, Connecticut and Utah–will begin enforcing privacy laws in the new year. Last month, Sephora was hit with a $1.2 million fine for allegedly violating California’s privacy laws and sharing people’s data…
Full disclosure: I was the founding CTO of I-Behavior, which is a cooperative database made of 190 million individuals with over 10 billion SKU-level transaction data, sourced from more than 2,400 contributing members. Armed with powerful predictive engines, it has served countless marketers in their prospecting efforts. Simply, the database was designed to find prospects…
For the last few years, California’s robust privacy law–the California Consumer Privacy Act (CCPA)–contained a partial exemption for business-to-business firms or companies that offer enterprise-level services to other companies, such as Salesforce or Microsoft. That means the data shared by employees, with companies and information distributed between b-to-b contacts in California–such as a company’s database…
California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. The California Age-Appropriate Design Code Act will require platforms including Instagram, YouTube and TikTok, along with other businesses that offer “an online service, product or feature likely to be accessed by children,” to…
In its first enforcement action under the online privacy law, California reached a $1.2 million settlement with retailer-brand Sephora last week. Although the company was found to have violated the California Consumer Privacy Act (CCPA), Sephora’s point of contention came from the loose definition of the term “sale” under the law, where CCPA doesn’t define…
A report by fraud detection platform Pixalate claims that a number of apps aimed at children are violating COPPA (Children’s Online Privacy Protection Act) by unknowingly sharing data signals. Over 70% of the top 1,000 popular apps directed at children on Apple’s App Store and Google Play share people’s GPS signals or IP addresses with…
Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party cookies, it has been met with mixed reviews. On GitHub, Google even admits that “the mapping of sites to topics will not always be accurate” and the “training data is imperfect” since it’s created by…
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