Ad buyers who asked YouTube not to run their ads on kids’ channels saw that their ads ran in these locations anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time for YouTube ads allegedly leading to tracking of children, reported this week by The New York Times. A…
Zoom has made changes to its AI strategy–twice. The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial intelligence/machine-learning models, without giving customers the option to opt out. Soon after a public outcry, the platform made more changes to its terms of service….
For jobs site Indeed, its efforts in using data clean rooms to reach audiences–and ultimately, grow revenue–are paying off. Indeed’s revenue comes from employer sign-ups advertising job vacancies on its site. Thanks to its integration with Disney’s data clean room, the company has grown new audiences to convert to using its services, driving revenue that…
The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Over the last few weeks, more data has emerged, offering a look into that impact. In a survey…
Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of accounting firm QuickBooks on a range of digital media properties, including audio, online publishers,…
Marketing and agency executives know that running or participating in agency reviews is costly. A single review’s collective expenses–in severe cases reaching $1.2 million–might surprise even the most tenured leaders. Today, the 4A’s, Association of National Advertisers (ANA) and Advertiser Perceptions released a joint report that measured these costs. The research, titled The Cost of…
Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for lucrative transatlantic data exchanges between the U.S. and the EU this week. If that sounds a little dense, here’s what you need to know. The new decision ends…
Oregon becomes the 12th state to pass comprehensive digital privacy legislation. If signed by Governor Tina Kotek, the Oregon Consumer Privacy Act (OCPA) will give the state’s 4 million residents the right to opt out of online targeted ads starting next July. Who does the law apply to? The law applies to companies that conduct…
At every industry event, and across my many friends in the advertising business, I am most often asked, “Why should I buy a data clean room?” My response is always the same: “What are you trying to build? What compelling products can you offer the market today that you could not offer yesterday?” The data…
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The French privacy watchdog, Commission nationale de l’informatique et des libert?s (CNIL), found Criteo had failed to obtain people’s consent before collecting their data for ad targeting purposes, and had also neglected to provide…
With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace–and potentially improve upon–one of the cookies’ most vital functions: ad frequency capping. And early indications of its success are encouraging. Introduced earlier this year, the publisher’s frequency optimization tool aims to…
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker. While the tool thus far has not revealed any hidden fees, programmatic execs would like to see more…
This week, Texas became the 10th state–and the fifth state this year–to pass a consumer privacy bill that gives the state’s residents more control over their data. With a population of over 30 million people, Texas will emerge as the second largest state after California to pass a bill of this kind. If enacted into…
Advertising spend is expected to grow globally this year, with inflation driving it to $727.9 billion and $3 of every $5 going to digital channels over the next three years. However, according to Dentsu’s latest biannual global forecast, digital spend is likely to slow to single-digit growth in the future. Dentsu is predicting a 3.3%…
Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. That’s mostly due to questions circling around the platform’s handling of data, adoption and monetization. Meta is reportedly working on a text-based app that would compete against Twitter, which has had its fair share…
If it feels like we’ve been talking about the death of the cookie for years, it’s because we have. Google’s first hint that the third party cookie would depart its popular chrome browser was in 2019. Now 2024, the current demise date, is fast approaching. Yet many marketers still aren’t ready. Surveying 1,000 major brands…
In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA), in which 82% of ANA member respondents said their company has an in-house agency. The ANA conducts the study, called, “The Continued Rise of the In-House Agency: 2023 Edition,” every five years. Its results show…
Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Shore decided to join the National Aeronautics and Space Administration (NASA), instead of working at a law firm after graduating from the University of Maryland Francis King Carey School of Law in 2006. At NASA, she was…
The Federal Trade Commission has accused Meta of violating a suite of child privacy protections such as the Children’s Privacy Protection Act (COPPA) and proposed sweeping changes on how the social giant operates, including a ban on monetizing kids’ data. “Meta has successfully stayed out of the privacy spotlight in recent months, especially as the…
The trend of state-level privacy laws is gaining momentum in the U.S. as Montana and Tennessee became the latest to pass comprehensive legislation. Both bills cleared their state legislatures in April and await their respective governors’ signatures before becoming law. If passed, Montana’s law would become effective on Oct. 1, 2024, followed by Tennessee on…
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