May 06

ANA Study Shows What Capabilities Brands Are Investing In for Their In-House Agencies

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In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA), in which 82% of ANA member respondents said their company has an in-house agency. The ANA conducts the study, called, “The Continued Rise of the In-House Agency: 2023 Edition,” every five years. Its results show…

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