SI's Swimsuit Issue Finally Includes a Plus-Size Model, at Least in Its Advertising

This year’s Sports Illustrated Swimsuit Issue will make history by featuring a plus-size model—in its advertising, anyway.

The gorgeous model, Ashley Graham, will not be posing in the editorial content next to the Chrissy Teigens and Kate Uptons of the world but in an ad by Swimsuits For All—an online retailer for women sizes 8 through 34.

“I know my curves are sexy, and I want everyone else to know that theirs are too,” Graham says in a statement. “There is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis. Swimsuits For All helps women feel confident and sexy in swimsuits, and I am so thrilled to be a part of the #CurvesinBikinis campaign!”

For those who think she has no place being in Sports Illustrated (“With America’s obesity issues, promoting this is dangerous” reads one comment on Facebook), the size-16 model has also launched a workout video series called The Curvy Fit Club with Net-a-porter.

The Swimsuits For All was made by KraftWorks in New York, which is run by Neil Kraft, the former Calvin Klein creative director who made Marky Mark and his Calvins famous. The photograher is the famed Russell James.

This is reportedly the first time ever that a plus-size model will be seen in Sports Illustrated—much less the Swimsuit Issue—and it took buying power to get her there.

CREDITS
Client: Swimsuits For All
Agency: KraftWorks
Creative Director: Neil Kraft
Photographer: Russell James
Art Director: Karen Lee
Director of Account Strategy: Elisabeth Smith
Videographer: Brian Quist



McDonald's Finally Selling Bottles of Big Mac Secret Sauce, but They're Going for $18,000

For a company no one actually likes, people sure are interested in McDonald’s food. This interest often takes shape as vulgar curiosity and conjecture about specific menu items. I still remember thinking their burgers were made from vat-grown mutant cows with no bones or central nervous system, for instance.

I say this because McDonald’s is finally capitalizing on the myths surrounding its Big Mac secret sauce by selling bottles of it for the first time. Creatively titled “Big Mac Special Sauce,” which sounds more interesting than “1000 Island Dressing Variant,” the legendary burger enhancer will be sold in a limited run of 200 bottles.

As with all bewilderingly valuable things, the first bottle is being sold on eBay in Australia, with proceeds going to the Ronald McDonald House Charities. Bidding started at 99 cents Australia but is now up to $23,000—or almost U.S. $18,000. (And no, you can’t pay with lovin’. There is hope for the impecunious, though, as some McDonald’s locations in Australia will reportedly be selling tiny tubs of the stuff for just 50 cents this month.)

It’s an interesting move. People have been replicating the sauce themselves for decades, so there’s clearly a market for it. And the campaign will surely succeed when measured in not-entirely-genuine Facebook posts about it.

It would be funnier and more interesting if it were Jack In The Box doing it, though.

Via Design Taxi.



Poo-Pourri Flushes All Rivals With the Most Popular Radio Ad of the Super Bowl

While you were loving and hating the Super Bowl TV commercials on Sunday, there was a whole other game going on—the radio ads on Westwood One. And now, AdFreak has an exclusive look (or rather, listen) at the winner of the second annual Westwood One Super Bowl Sound Awards, honoring the best radio spots of the game.

The champion this year is Poo-Pourri, the before-you-go toilet spray that can eliminate odors that stink even worse than Pete Carroll’s play calls. The spot itself won’t be accused of being overly sophisticated (this brand’s viral videos aren’t, either), but it was a hit with the fans who voted. Have a listen here:

THE WINNER:

THE RUNNERS-UP:

Last year’s winner, Motel 6, placed two ads in the top five this year, with longtime spokesman Tom Bodett humorously trying to update his pitch for a new generation. The AutoTune one is quite funny. Listen to those spots here:

Finally, Subway and Exergen rounded out the top five:

More than 40 advertisers participated in the Super Bowl Sound Awards. The ads were available on demand for a week before the game aired Sunday on the more than 700 radio stations broadcasting Westwood One’s Super Bowl XLIX coverage, as well as on SiriusXM Radio, NFL.com/Audiopass, NFL Mobile from Verizon and the American Forces Radio Network.



Here's the Extended Version of Nationwide's Dead Child Ad, as Imagined by Funny or Die

Thanks to Sunday’s downer Super Bowl spot, we all learned that Nationwide isn’t exactly on the side of the angels.

Now, the divine comedy of this “extended cut” parody from Funny or Die and director Alan Richanbach (who co-wrote it with Travis Helwig) drives that message home. (“Funny or Die,” by the way, nicely sums up Nationwide’s approach to its two ads on Sunday.)

The shaggy-maned kid from the big-game commercial—actually, a kid actor playing the kid actor—shows up at the pearly gates, and whines on and on about meeting his demise in a preventable household accident.

If that punk keeps “harshing the vibe,” he doesn’t stand a prayer of getting into paradise, which is, after all, “chill as hell.” There’s a cute bit at the end, when a new shaggy arrival reminds us of the enduring popularity of a certain tried-and-true Super Bowl ad trope.

Funny or Die aren’t the only ones poking fun at Nationwide this week. Check out Conan O’Brien’s spoof of the commercial below.



These Super Bowl Ads Recreated in Lego Are Actually More Fun Than the Real Thing

Just when we thought we were Super Bowl’d out, we find something that makes the takes the magic of this year’s ads and reimages it—IN LEGO!

British animation house A+C Studios is behind the Brick Bowl—a three-minute journey through some of this year’s Super Bowl ads, edited together as a story. It took them 36 hours following the final whistle to deliver the video, which it calls “a new take on the world’s most expensive advertising space.”

Take a look below as some of the most memorable spots (nine to be exact), including Snickers, Toyota, T-Mobile and Bud Light, are transformed into Legos! To prove they weren’t cheating, there’s even a mini-Katy Perry halftime show.

They left out the Nationwide kid. But that’s because everything is awesome.

CREDITS
Director: Dan Richards
Story: Josh Hicks, Dan Richards
Producer: Liu Batchelor
Executive Producers: Robyn Viney, Julian Hirst
Animation Director: James ‘Jamesy’ Harvey
Production Manager: Sim Bhachu
Editor: Stuart Clark
Sound design: Jareth Turner, Karl Aiden Bourne
Voice: Dave Eric Smith
Additional Voices: Stuart Clark
Storyboard Artists: Dayle Sanders, Josh Hicks
Stop Motion Animators: James Harvey, Barnaby Dixon, Dave Cubitt, Roos Mattaar, Laura Tofarides, Jordan Wood
Model Makers: Jess Linares, Astrid Goldsmith, Tiffany Monk, Becky Smith, Kyle Roberts
Stage Build: Martin Richards
Production Assistants: Bobby Sparks, Chad Mihaylov, Charlie-Evaristo-Boyce
Digital Animation and VFX: Stuart Clark, Dayle Sanders, Oliver David Lister, Kim Dunne, Nat Urwin
Catering: Rory Fletcher



Jack Black Dishes on His Childhood in Google's Illustrated Love Letter to California

When Jack Black was a kid in Hermosa Beach, Calif., he left a special message for the Tooth Fairy: Rather than money, he wanted Farrah Fawcett’s phone number.

That’s just one of the funny anecdotes packed into this Google Play ad from BBH Los Angeles. In the three-and-a-half-minute animated clip, Black dishes on growing up in the Southern California beach town in the 1970s and 1980s.

It’s part of a series called “California Inspires Me,” created with California Sunday magazine (the regional print offshoot of non-fiction event series Pop-Up Magazine), which Google is using to promote Black’s catalog of movies on Google Play (as well as the availability of the entertainment he cites as inspiration—the Steve Miller Band, Journey, Styx and, naturally, Fawcett’s Charlie’s Angels).

There’s even a nod to Fast Times at Ridgemont High. And for those of you looking to geek out on more details, there’s a second website with more quotes.

Overall, Black’s profile takes a theme that could feel a little parochial and gives it broad appeal. And the clip itself is well-paced and beautifully illustrated—graphic artist Nicholas Menard puts a new spin on the actor’s colorful storytelling, like a description of Hollywood as a “throbbing dream” that can’t but influence nearby communities.

Also, keep your eyes peeled for an excellent flow-chart on the relationship between getting laughs and feeling loved. But mostly just sit back and enjoy a neat bit of entertainment, even if it is technically advertising, too.

CREDITS
Client: Google Play
Global Director of Marketing: Brian Irving
Marketing Manager: Zena Arnold
Product Marketing Manager: Robin Gonterman
Director: Nicholas Menard
Animator: Anne-Lou Erambert
Music: Shannon Ferguson
Sound Production: Mooj Zadie

Agency: BBH LA
ECD: Pelle Sjoenell
CD: Josh Webman
Design Director: Florencio Zavala
Art Director: James Beke
Copywriter: Tyree Harris
Business Director: Derek McCarty
Account lead: Raquel Castro

California Sunday
Chas Edwards, Publisher and President
Derek Fagerstrom, Producer / California Inspires Me
Whitney Lynn, Project Manager
Noelle Kaplan, Account Executive



Without Men, Women Would Be Uncivilized Pigs, Says Fashion Site's Shocking Ad (NSFW)

Here’s one way to get attention with a gender-themed advertisement.

The fashion website Parisian Gentleman just unveiled its first commercial, and it has an unusual premise indeed: It posits that in a “world without gentlemen,” women would lose all refinement and act like uncivilized creeps—farting, puking and pissing their lives away in an death spiral of self-debasement.

But not in a bad way, says Parisian Gentleman! Indeed, the site claims the ad, from DLV BBDO in Milan, simply captures the “humor, courage and spirit” of its brand. The tagline at the end of the film explains the thinking more directly.

Whether you read it literally (men don’t exist in this fantasy world) or figuratively (they exist but aren’t “gentlemen”), the message seems to be that women rely on men to set the example—and would be lost without it. Or maybe it’s saying that without elegance, everyone just turns into a dude.

Have a look, and see what you think. The spot is NSFW because of brief nudity.



'First Kiss' Is Almost a Year Old. This Parody Imagines If One Couple Never Left

Meet two characters in search of an exit.

“First Kiss: One Year Later” is Barely Political’s sendup of last year’s mega-viral, Cannes gold Lion-winning video from fashion label Wren that brought strangers together for some smoochy face time.

The original clip has generated nearly 100 million views, and a bazillion parodies—watching Haley Joel Osment take a slap to the kisser never gets old—so you’d think the joke would be played out.

Yet here we are, watching Beth Hoyt (who also wrote the script for the four-minute spot) and Tom Lipinski, captured in glorious black-and-white by director Todd Womack, portraying a “First Kiss” couple who stay on the set for an entire year. (It’s timed to coincide with the real video’s debut last March.)

We observe their various relationship firsts, like sex, parental meetings, fights and giving birth (“I’m just a P.A.!” the P.A. screams, wielding his clapboard like forceps as Lipinski primps for a selfie.)

On one level, this is a pitch-perfect parody of the original, taken to its logical extreme. Using the cutesy-awkward, hyper-stylized “First Kiss” canvas, it deftly skewers the insecurities, foibles and blatant banality of modern relationships, with a knowing wink at its audience to take the humor with a grain of salt.

The clip also makes a deeper, subtler point about the modern media experience. After all, it’s become increasingly common to play out our daily dramas in the 24/7 audio-visual environment. Or else, we spend countless hours watching others broadcast themselves. Most of us do a bit of both.

If one of the real “First Kiss” couples actually had stayed on the set for a year, they might well have produced a video like this one. As the whole world becomes both soundstage and screening room, that’s how the camera rolls.



Pampers Crafts Emotional Ode to Newborns, and Resistance Is Futile

Pampers is doing a good job of cornering the baby schmaltz advertising market.

A new spot from the diaper brand focuses on the whirlwind of new experiences—challenging and delightful—that parents face when they have a child, especially their first. There are sonograms, there’s exhaustion, and naturally there are hero shots of diapers. Mostly, there are lots of cute babies.

It’s not as irrefutably moving as Pampers’ personalized celebrations for Japanese mothers on the first birthdays of their children. But for an ad that insists on pandering at length to base sentimentality, the minute-and-a-half list of firsts, some earnest and some hyperbolic, can’t help but make you feel kind of happy, anyways. (At last count, it had over 1.3 million YouTube views.)

Pampers also makes sure to check the various ethnic diversity boxes, and offer a nod to breastfeeding. (No love for the formula warriors, though—really, it’s missed an opportunity to represent the more granular factions of moms and dads.)

The tagline—”May we join you on your journey?”—goes so far out of its way to be polite and self-aware that it’s almost patronizing, since really what it means is “Please buy Pampers,” which at that point doesn’t really need to be said. But compared to Luvs’ “Poop There It Is” from a few years back, the low bar for diaper ads, anything shines.

And as Coca-Cola, of all brands, best illustrated, new parents may get worn out, but they’ll still find a way to amp themselves up for the second go-around.



Lots of Super Bowl Ads Had Puppies or Dads. Only Doritos Did One With Puppy Dads

If you watched this year’s Super Bowl ads, you noticed two prevailing themes: cute puppies and awesome dads. Capitalizing on this trend, Doritos decided to combine the concepts in an online Super Bowl spot on Sunday—by reuniting a delightful French Bulldog named Doritos with his even more adorable puppy, Nacho.

Now, watching dads heartwarmingly reunite with their sons usually brings a tear to the viewer’s eye. But here it’s a little different. This one is decidedly less poignant, unless you get choked up by butt sniffing and farting.

The clip was one of several that the snack food brand produced in response to different Super Bowl spots, including Victoria’s Secret and Nationwide. See those spots below. 



Georgia Lawyer Storms the Super Bowl Again With Another Completely Insane Local Ad

Savannah, Ga., lawyer Jamie Casino had a big hit last year when he ran the most absurdly badass local Super Bowl ad of anyone—an epic two-minute tale of crime, death and retribution that got more than 5 million YouTube views.

Casino, of course, had to return for an encore. And you can see it below.

There are so many questions. (For one, why is this two-minute Super Bowl ad three-and-a-half minutes long?) Plotwise, the damn thing is barely coherent, unlike last year’s spot, which was ludicrous but at least easy to follow.

This time, we have Casino talking about all the personal bullies he’s encountered in life and how he overcame them—childhood tormenters, cancer, his younger brother’s murder and local strong-arm government in Savannah. Casino is heard cross-examining a character, “Injustice,” who symbolizes the broken Savannah city leadership. “Bullying is bad. Silence is worse,” says the line at the end.

We can’t wait for next year’s ad, when Casino fully transforms into Batman.



Totino's Beat Everyone to This Year's Super Bowl by Live-Tweeting It a Day Early

Brands will gather in their social-media war rooms tonight, still attempting to top Oreo’s lightning-in-a-bottle template for real-time Super Bowl marketing. But in a sense, they’ve already lost. That’s because whackadoodle snack brand Totino’s Pizza, already well known for its absurd antics, live-tweeted the Super Bowl last night.

At first, many thought it was an accident—that perhaps their tweets auto-published on the wrong day. But it soon became clear that it was a big joke. And behind all the terrible-on-purpose spelling errors and clichéd phrasing was a sophisticated, hilarious, snark-laden mockery of the entire process—showing us just how ridiculous and sometimes phoned-in “real-time” marketing can be.

If every brand and their mother can release their Super Bowl ads ahead of the game, why not fake-leak your (largely pre-planned) game tweets, too?

Take a look below at Totino’s rollicking (and at times super weird) take on the state of social media marketing—and how you can exploit the Super Bowl before it even happens.



McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency

With no shortage of new advertising coming from McDonald’s (for better or worse), it can’t come as much of a surprise that it’s joined Super Bowl lineup, too.

Following a teaser earlier in the week that suggested customers would soon have a new way to pay at McDonald’s, the chain has now unveiled the full spot from Leo Burnett—explaining the mystery currency.

Check it out below.

With this spin on the “I’m lovin’ it” idea, McDonald’s is putting its money where its mouth is. Instead of cash, it asks random patrons to pay by showing acts of love—calling their mom, hugging, doing a dance or praising their friends and family. The idea will extend to some real-world stores through Valentine’s Day.

It’s certainly a cute and wholesome idea. I hope they come to Adweek’s local McDonald’s on 4th Avenue and St. Mark’s Place, where everyone could really use some more lovin’.

I also wonder how will this go over in Nevada, one of the few places where it’s already legal to pay with lovin’.



Priceline Knows You Can't Keep William Shatner Away From Super Bowl Sunday

These are the voyages of Priceline’s Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before.

William Shatner returns Sunday during NBC’s Super Bowl pregame coverage in his long-running role as spokesman for the online travel site. Kaley Cuoco-Sweeting also beams down for an appearance as the Negotiator’s daughter in this 30-second spot from Butler, Shine, Stern and Partners. On game day, it won’t leave you feeling deflated. (Or you can just enjoy it here and now. Whatever.)

After nearly two decades, the template is well established. Shats goofs around in his gloriously self-conscious style … and, well, what else do you need? In this one, he strolls through various hotel lobbies, changes hats a lot and puts some dude in a headlock. (The Gorn can commiserate.)

If any other actor indulged in such hackneyed horseplay, it’d be a travesty. But this is Shatner. As always, he serves up the ham with a succulent glaze.



Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial

After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball’s Hall of Fame—with help from fiancée Kiana Kim.

See the ad, which promotes the brand’s Relaxed Fit footwear, below.

“Pete isn’t just a baseball legend, he’s an American icon—and there’s no better place for an American icon than the Super Bowl,” Michael Greenberg, president of Skechers, said in a statement. “Besides, what better place is there for Pete to state his case for the Hall? Maybe the hundred million plus people watching will turn the tide.”

“I am thrilled that people around the world will get to see me walk a hall—even though it may not be THE Hall!” added Rose, 73. “I can’t say the Super Bowl was on my bucket list, but I’m certainly glad to be there.”

This is the footwear company’s fifth appearance in the game, after four straight from 2010 to 2013, and a break in 2014. Its 2010 spot starred Joe Montana, followed by Kim Kardashian in 2011 (who’s back this year with T-Mobile). The brand went with animals the following two years—a pug in 2012 and a cheetah in 2013.



This Year's Craziest Super Bowl Ad Is From GrubHub and Stars an Angry Flying Burrito

In the mini Super Bowl of regional ads, GrubHub is introducing a flying burrito that crashes into the heads of anyone foolish enough to order food by phone.

The message is anything but subtle: Order via GrubHub’s mobile app or risk bodily harm. “Burrito,” from lead agency Barton F. Graf 9000 in New York, will air in five markets during the third quarter of the game, including Los Angeles, San Francisco and Miami.

The agency is also breaking a new ad during NBC’s never-ending pre-game show. That spot, “Wrong Order,” features an irate guy who chases after a delivery man on a moped after he gets bologna sandwich instead of cobb salad.

Here’s a look at both ads:



Watch This Video and Learn How to Turn Your Child Into the Next Social Media Superstar

If you’re a parent trying to make sense of this social-media-soaked world, you might feel a little bit lost and intimidated—not quite clear on how you can turn your child into an Internet phenom.

Well, according to this video promoting a (fictional) service called The Social Influence, that won’t be a problem. “With the help of trained professionals, parents can help their children build a social ecosystem that will effect millions and maybe billions of people—and hopefully make millions and maybe someday billions of dollars,” it explains.

Ever wonder how Bradley Cooper was able to fit all those celebrities in the legendary Oscars selfie from last year? His parents saw a doctor to have his arm extended by 20 percent.

“This adds a cinematic advantage over their short-armed competition—more heads equals more shares,” the video says.

Viacom’s in-house in marketing and content agency made this snark-filled gem of an video that skewers the state of social media—and the parents of the device-obsessed generation. 

“Make a plan and stick to it,” is the video’s advice. “And for God’s sake, keep posting or you’ll be forgotten faster than a one-off viral.”

Here are a couple of the best scenes edited into smaller clips:



Watch This Ad Agency Tell Its Staffers They Have to French Kiss Their Clients

Plenty of agencies describe themselves as full service, but one really wants to take that commitment to the next level.

At least, that’s the premise of a video Geometry Global Paris made as an uncomfortably literal love note to marketers, celebrating the New Year. In the clip, staffers at the agency are informed that, in 2015, they’ll be required to pucker up and French kiss their clients—because what better way to show the agency’s French-ness and devotion to its work?

Naturally, the whole thing is all a joke, but the reactions are pretty excellent. Some employees register, as you might expect, bewilderment. Others blurt out the sort of desperation for intimacy that can only come from marathon late nights in the office working on mind-numbing campaigns. Others still get indignant, which might be most surprising, given agency staffers are basically paid to debase themselves for clients on a regular basis.

The smartest guy by far starts bargaining for a bonus. At least he understands the terms.

Via Design Taxi.



CP+B Lets Twitter Choose Its Office Music Through 'Subservient Speaker'

The Subservient Chicken may be long gone, but its spirit of unquestioning obedience lives on at one of the agencies that spawned it.

Crispin Porter + Bogusky’s staffers in Stockholm, Sweden, are subjecting themselves to the musical whims of Twitter users this week, in a self-promotional campaign titled Subservient Speaker. Tweet a song title to @cpbscandinavia, with the hashtag #subservientspeaker, and a speaker at the agency will play it.

It’s a not-so-subtle nod to the classic Subservient Chicken campaign that CP+B created with The Barbarian Group for Burger King in 2004, featuring streaming video of a humanoid chicken that followed online orders. Last year, a sequel by WPP’s David saw the Chicken return, in a commercial, as a defiant prima donna.

So far, the handful of requests under the #SubservientSpeaker hashtag include reasonable picks like the Beastie Boys, Black Rebel Motorcycle Club and Holy Ghost (plus that X Ambassadors and Jamie N. Commons song, “Jungle,” from all the Beats By Dre ads).

The only rule that CP+B posted: “No Coldplay please.” That seems shortsighted, given the wealth of worse options, like Creed. And for an illustration of the potential danger in turning over the DJ keys to the masses, just look at the smartass who immediately demanded, in Swedish, a 200-minute mix of ambient techno from Matthew Hawtin.

Why is the agency bothering with thos in the first place? “We’ve run out of inspiration,” reads the promo. CP+B certainly isn’t alone in that regard, but it does get kudos for admitting it.



Everlast's Inspiring Ad With This Girl Boxing Packs Quite a Punch

Boxing gear company Everlast lands a blow against sexism in “I’m a Boxer,” a minute-long spot directed by Claire Edmondson through Steam Films.

Scenes of a young girl shadow boxing and psyching herself up are intercut with footage of adult fighters in the ring. The girl imagines a world in which athletes’ performance is more important than their gender. “Don’t call me a female boxer,” she says. “I’m a boxer.”

Edmondson, a Toronto-based filmmaker, tells AdFreak she hopes “to inspire and empower young girls, encouraging them to claim their place in sports.” Part of the inspiration for writing the script “came from always being called a ‘female director,’ ” she says.

Her portfolio includes fashion videos and clips for indie bands Broken Social Scene and Austra. Some of her work was featured last year at the Tribeca Film Festival’s inaugural showcase for up-and-coming directors. “I’m just breaking into commercials now,” she says.

Two highly skilled boxers appear in the Everlast spot. One is Lisa “Bad News” Brown, who has held several world titles, and the other is Mandy Bujold, who will represent Canada in this summer’s Pan Am games and hopes to compete in the Olympics.

Makayla Maxwell plays the young fighter with admirable intensity. “She could tell the story with her eyes,” Edmondson says. Indeed, Maxwell’s defiant stare and self-assured narration are a potent one-two punch.

CREDITS
Client: Everlast
Spot: “I’m a Boxer”

Director: Claire Edmondson
Production Company: Steam Films
Cinematographer: Catherine Lutes
Executive Producer: Carling Acthim
Producer: Jason Aita
Art Director: Erika Lobko
Wardrobe: Basia Wyszynski

Edit: Married To Giants
Editor: Michael Durst
Executive Producer: Denise Shearer
Online Artist: Trevor Corrigan
Online Assistant: Preeti Torul

Transfer: Alter Ego Post
Colourist: Tricia Hagoriles
Producer: Jane Garrah

Original music & sound by Apollo Studios

Young Boxer: Makayla Maxwell
Boxer 1: Lisa ‘Bad News’ Brown
Boxer 2: Mandy Bujold