Jan 30

Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial

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After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball’s Hall of Fame—with help from fiancée Kiana Kim.

See the ad, which promotes the brand’s Relaxed Fit footwear, below.

“Pete isn’t just a baseball legend, he’s an American icon—and there’s no better place for an American icon than the Super Bowl,” Michael Greenberg, president of Skechers, said in a statement. “Besides, what better place is there for Pete to state his case for the Hall? Maybe the hundred million plus people watching will turn the tide.”

“I am thrilled that people around the world will get to see me walk a hall—even though it may not be THE Hall!” added Rose, 73. “I can’t say the Super Bowl was on my bucket list, but I’m certainly glad to be there.”

This is the footwear company’s fifth appearance in the game, after four straight from 2010 to 2013, and a break in 2014. Its 2010 spot starred Joe Montana, followed by Kim Kardashian in 2011 (who’s back this year with T-Mobile). The brand went with animals the following two years—a pug in 2012 and a cheetah in 2013.



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Mar 15

Pete Rose Knocks It Out of the Park in Wonderfully Awkward Local Furniture Ads

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It's a hit! Pete Rose mistakes a recliner for a couch and pretends to eat pastry in these awesomely awkward, sublimely stilted low-budget commercials for Muenchens Furniture in Cincinnati. There's so much to savor: Pete's plaid pajama bottoms … his "I love baseball" T-shirt with a baseball representing the heart … the hat that makes him look like somebody's confused grandpa … Pete's 40-years-younger Playboy-model fiancée, Kiana Kim, overemoting in the last seconds of her 15 minutes of fame now that their TLC reality show, Hits & Mrs., is fading to black. "Wow, we'll take it all!" they cry at one point in the furniture showroom, displaying the same greedy attitude that led Pete to gamble on sports as a player and manager and get banned from baseball for life. I'd wager he still "smells like a man," as he did in his mid-'70s Aqua Velva commercials, and I'm betting his status as the all-time leader in base hits, celebrated in this Wheaties spot, stands for decades to come. Charlie Hustle may be barred from Major League Baseball's Hall of Fame, but the Advertising Hall of Fame should welcome him with open arms. Via With Leather.

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