Don’t just be jealous of Maximum Effort, the creative agency founded by Ryan Reynolds. With new owner MNTN’s bundled media and creative service, they could make your next ad. The software platform is rolling out a Creative-as-a-Subscription (CaaS) service, introduced by Reynolds (who remains onboard as MNTN’s chief creative officer) in an ad that dropped…
Electric bike retailer VanMoof’s chief creative officer Pascal Duval has joined Amsterdam production company Halal to begin a new strategy and creative development arm within the business. Duval, who has also held the position of head of creative at ASOS, will become the creative director of Halal Studios, a new direct-to-client offer that aims to…
Finland is known, alongside the rest of the Nordics, as a place that is surrounded by natural beauty, which drives much of its tourism. To convey what visitors can expect, Pantone has created a color palette to evoke its look alongside a connected picture gallery of photos taken by its citizens. Developed by mobile technology…
New homeowners already have a lot to consider when it comes to protecting their homes from certain threats. In its latest spot, Geico addresses one particular threat that may have flown under the radar: a swarm of adorably angry birds. Geico and The Martin Agency teamed up with Angry Birds, Rovio Entertainment’s prized game franchise,…
Accenture Interactive has appointed Neil Heymann as its first global chief creative officer. Heymann, who had previously held the role of global chief creative officer within the Accenture Interactive owned agency Droga5, left in February to form Publicis agency Le Truc. He will now return to take on the newly created role starting in February….
It begins as a sweeping love story. During an idyllic summer on a Greek beach, a couple fall in love, with the man passionately declaring, “I want you to be mine. Only mine.” But as time passes and the couple grow closer, the story takes a dark turn as his treatment of her grows increasingly…
You could say that professional hockey is back but according to the National Hockey League’s (NHL) latest campaign, declaring it a “regular season” might be somewhat misleading. After all, hockey has more than its fair share of unpredictable moments, making this time of year far from “regular” for devoted fans of the sport. The “Nothing…
Aspiring and established farmers alike are faced with a number of barriers, a major one being the rapid loss of farmland in the U.S. With a pending Farm Bill being proposed on 2023 ballots that could facilitate access to up to one million acres of land, now is an essential time to show support for…
There are many factors that go into building the global economy, but it’s no secret that small businesses play a major part in creating prosperity. It is likewise true that recessions hit small businesses the hardest, making it essential to support local economies. As the pandemic has left many SBOs struggling, the 2021 holiday season…
The FBI reported that anti-Asian hate crimes rose 73% in 2020, increasing dramatically during the Covid-19 pandemic. Droga5 is working to combat that trend with a pro bono campaign for the Asian American Federation. The “I’m Really From” campaign plays on the xenophobic question “Where are you really from?” by celebrating the connection the participants…
A just-launched campaign from e-commerce startup Cat Person gives new meaning to the word “glamorpuss.” Shot through a high-fashion lens, the 30-second digital spot announces a line of cat products from designer Jason Wu, known for dressing Michelle Obama, leading the Hugo Boss label and recently debuting his own beauty brand at Target. Fashion photographer…
Over the course of my career, I’ve noticed most design organizations–from multinational corporations to startup agencies–have a shared problem: Their teams don’t reflect the world we live in. Diversity in the design community is minimal at best. According to the 2019 American Institute of Graphic Arts census, Black designers represent just 3% of the field….
Parenting is anything but easy, yet advertising for child-related products and services has traditionally leaned into love and serenity. With millennial parents preferring realism in depictions of child rearing, advertisers are taking note and getting creative. Keeping the messiness of parenting in mind, leading diaper-subscription plan Hello Bello is embracing the chaotic side of things…
Netflix has found a formula when it comes to promoting its content in Europe through experiences and stunts that capture media attention and drive word of mouth. With the release of The Harder They Fall earlier in November, the company opened an open-air museum in Paris to celebrate notable Black historical figures. The Jeymes Samuel-directed,…
Veterans Day is a day to not only honor those who have served in the U.S. Armed Forces, but to also consider how that experience continues to impact their lives. Continuing its series on diverse agriculturalists, Corteva Agriscience gives viewers a glimpse into the lives of the veteran farmers who now serve their country in…
With eight short weeks between day one of Q4 and Black Friday, marketers have zero time for ads that don’t perform. To hit their numbers this holiday season, they have to know for sure if their ads are driving conversions. And they have to know it now. The good news is that a new way…
MRM Spain has named F?lix del Valle as its chief creative officer, joining from Ogilvy Brazil where he held the same role. Returning to Spain to join the McCann Worldgroup digital agency in January 2022, he departs Ogilvy after six years, where he moved from Contrapunto/BBDO as general creative director and will work alongside the…
Many modern-day WWE fans might fondly recall the experience of finding action figures of their favorite wrestlers as kids and spending hours on end smashing them against one another in a mini-Wrestlemania live from their very own living rooms. In its new partnership with Argonaut, Cricket Wireless is tapping into the sense of nostalgia that…
When MTV Entertainment Group wants to create original content surrounding marginalized communities, its creative is a hands-off approach. Instead, it relies on the members of those communities to take the lead and share authentic stories. That was the case for the documentary short “Good Voice Woman,” which is now the lead spot for MTV’s Native…
Anniversaries are about celebrating the past, but they are just as much about taking those foundational stepping stones and looking to the future with a willingness to try something new. Acknowledging how far you’ve come is key, but allowing your crew to step into uncharted territory can be just as vital when it comes to…
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