Reebok Looks to Make Bank With Money Heist Merchandise

Following the end of any captivating TV series, dedicated fans are often left wanting more–more answers, more missions and, most importantly, more content. In collaboration with Netflix’s series La Casa de Papel–known in the U.S. as Money Heist–Reebok has launched the Reebok x La Casa de Papel Collection of apparel and footwear. As a nod…

Oatly’s Editorial Team Aims to Break Storytelling as We Know It

Best known for its boisterous billboards and TV ads mocking dairy-loving dads, Swedish plant-based brand Oatly has never been afraid to take risks. Recent investments in a spoof true-crime podcast and a puppet-fronted YouTube series show this ethos is bleeding into its branded content too. So much so, it’s been quietly building an entire editorial…

McDonald’s and Lil Yachty Spread Love to the Crew Members in a Campaign About Gratitude

It can be easy to forget all of the small, individual processes that make a larger institution functional. Remembering the living, breathing people behind a logo is a vital part of encouraging a healthy workplace environment. It’s also a way of finding little moments of inspiration and gratitude that both speak to a brand’s ethos…

Melissa McCarthy Also Finds the Housing Market Super Stressful in These Chase Ads

With an unprecedented real estate crisis that has seen fewer homes selling for higher amounts than ever before, buying a house is an increasingly complex undertaking. With a number of apps and lending possibilities, it’s hard to know where to even begin. Just ask comedian Melissa McCarthy. Created in partnership with Droga5, Chase Home Lending’s…

Frida Mom Partners With Sports Illustrated Swimsuit for ‘Pay With Change’ Initiative

Creating substantial change for gender equality requires serious teamwork. In that spirit, Sports Illustrated found a new brand partner to help advance its own mission to make a positive change. As part of Sports Illustrated Swimsuit’s new advertising mandate “Pay With Change”–an initiative announced earlier this year to only pair with ad partners that are…

New Benjamin Moore Ads Show That Attempts to Match Shades With Other Brands Are Futile

Choosing a color palette for your home isn’t a decision many make lightly. Color theory has suggested that this choice could be even more important than one might think, with studies supporting a link between mental wellness and the colors one surrounds themselves with. Tapping into the need for balance when it comes to the…

Deliveroo Shines a Spotlight on Takeout Rituals in Surreal Global Push

Deliveroo is exploring the little rituals we observe when ordering takeout food. Whether you’re a curtain-twitcher who peeks out the window every time you hear a car in the hope it’s your hot pizza pulling up or the kind of person who slips into loungewear as soon as you hit the order button, you’re going…

This AB InBev Ad Shows How a Beloved Sound System’s Death Sparked a Cultural Movement

Colombia is one of seventeen countries in the world considered to be megadiverse, with the vast majority of the Earth’s species or plant life residing within these spaces. Sporting the second highest level of biodiversity in the world makes for a number of explosive flavor combinations in Colombian food and drink, many of which are…

Gilbert Gottfried, Comedy Icon and Advertising’s Delightfully Intense Endorser, Dies at 67

Gilbert Gottfried, a comedy legend with one of the most distinct voices in entertainment, has died after a long-term illness. He was 67. “In addition to being the most iconic voice in comedy, Gilbert was a wonderful husband, brother, friend and father to his two young children,” the family said in a statement posted on…

Gilbert Gottfried, Comedy Icon and Advertising’s Delightfully Intense Endorser, Dies at 67

Gilbert Gottfried, a comedy legend with one of the most distinct voices in entertainment, has died after a long-term illness. He was 67. “In addition to being the most iconic voice in comedy, Gilbert was a wonderful husband, brother, friend and father to his two young children,” the family said in a statement posted on…

Fitbit Kicks the Energy Up a Notch in Ad Urging Users to Listen to Their Bodies

Taking care of your health can look like a lot of different things to different people. For its latest campaign, wellness tracker Fitbit is celebrating the power of listening to one’s own body. The new campaign, “Feel Your Power,” looks at the diverse ways people tune into their body’s needs. Featured stars include influencers Petey,…

This Cinematic Beer Ad Tells the Extraordinary Tale of James Squire

Enjoying a drink at the pub doesn’t always come with a history lesson, but there’s no denying that alcohol has played a major role in countless world events. Oftentimes to learn about the past, one need look no further than the label on the beverage they’re drinking. With an eye toward the backstory that inspired…

Zillow’s Latest Campaign Considers a Dreamlike Home Buying Experience

The housing market has changed rapidly over the last few years, and it’s led to a number of unknowns for potential homeowners. Though modern buyers are faced with a number of challenges along the way, many still find the sense of comfort that can come with owning your own home worth the fight. Leading online…

This Motivational Ad Will Make You Want to Get Out and Garden

The sun is almost shining and spring is in the air. And with with the emergence of the improved, if still volatile, weather across the U.K., gardening chain Dobbies Garden Centres has released a campaign that aims to motivate and compel gardeners to take action. The brand, established in 1865, is the U.K.’s largest garden…

Rethink Leaders to Launch a New Shop With No Fixed Address, Inc

Three Rethink employees are launching a new agency. The caveat? It’ll be part of No Fixed Address, Inc., one of Rethink’s competitors in the Canadian market. No Fixed Address, Inc. holds agencies including Mischief @ No Fixed Address and others that carry its name, including creative agency No Fixed Address, No Fixed Address Health, No…

Tito’s Celebrates 25th Anniversary With New Bottle and AR Experience

Founded by sixth-generation Texan Bert “Tito” Beveridge, Tito’s Handmade Vodka is reminding the spirits world how far it’s come in just 25 years–from being distilled in an Austin shack to a fan favorite at music festivals like Austin City Limits. For its quarter-century anniversary, Tito’s announced a year-long celebration that tells its story while showing…

Samsung Galaxy Salutes Gen Z’s Night Owls With an Anthemic Ad About Wellness

Samsung has spent years positioning itself as a company that defies common wisdom and challenges expectations with spots like “Ostrich,” which shows the flightless bird taking to the sky with a pair of VR goggles, and the quirky musical number “I’m Open to That.” Created by Ogilvy, Samsung’s new “Night Owls” ad continues that trend…

Kids’ Charity Hacks Apple AirDrop to Deliver Powerful PSA About Cyber Flashers

Innocence in Danger, an international charity that protects children against violence and abuse, has co-opted Apple’s AirDrop technology to make a clever point about just how easy it is for kids to receive unsolicited lewd pictures via Bluetooth. Drawing on the insight that 86% of French people aged between 12 and 17 are now equipped…

Power to Amaze: 3D Outdoor Advertising Finally Comes of Age

A monstrous, many-legged insect and a zombie tiger leap out of screens, frightening passersby on city streets. A mystic’s giant hand breaks through a billboard and into the real world. An enormous shoebox reveals an oversize Nike Air Max sneaker that spins free from its frame, suspended in the air as if by magic. These…

L’Oréal and Eva Longoria Teach Bystanders How to Stand Up Against Street Harassment

Despite the #MeToo movement raising awareness and advocacy against sexual harassment, the need for education and advocacy remains. And while the onus will always be on every individual not to harass, beauty brand L’Or?al is offering tips on how to help when it happens. L’Or?al’s “Stand Up” campaign was created in partnership with global nonprofit…