It's not so strange for folks to bring cookies, cakes and candies to work and share them with colleagues. But for job applicants to prepare treats and serve them to prospective employers before even landing an interview? Not exactly business as usual.
Still, that's how Crystal Nunn applied for a junior designer position at We Are Social in London last August.
Nunn, an avid baker, prepared a batch of cookies using ingredients from Beyond Dark chocolate, a brand cofounded by We Are Social creative director James Nester. She designed a special box for the goodies labeled "Beyond Ideas," attached a thumb-drive containing her traditional résumé and portfolio, and hand-delivered the package in a brown wrapper marked "Urgent." Within an hour, We Are Social contacted Nunn for an interview; she got the job—and Beyond Dark, suitably impressed, sent her some chocolates and consulting work.
"The great thing about cookies is that they're perishable, so people are going to have to deal with it, even if it's just to throw them away," Nunn tells AdFreak. "Plus, who doesn't like cookies?"
Elaborate résumés and job applications are all the rage. Along with Nunn's cookies, notable examples include a detailed, Lego-esque model sent by a prospective account-service intern to ad agencies, and an impressive series of Grand Budapest Hotel trailers created by media artist Youyou Yang to demonstrate her filmmaking skills to Wes Anderson.
"If there's a place you really want to work for, show them why," Nunn says. "Build a rapport with them by having a voice—comment and share what they put on their blog and social media channels. Go above and beyond. Find out who your future bosses will be and tailor you job application to them.
"I've done the sending digital CVs online, 100 a day in some cases, and it's really not effective when you're competing against hundreds of other applications. You need to blow the rest out of the water and do something different. Think outside the box."
And if you do think inside the box, don't forget the cookies!
@TheButchersDog@doodlefool They look amazing & beautifully presented! Does this mean we've played a part in a new professional relationship— Beyond Dark Drops (@BeyondDarkDrops) August 12, 2013
Veet, the hair-removal brand, has a new ad campaign out from Havas Worldwide with the theme "Don't risk dudeness." Three ads feature women who turn into hairy, overweight men (actually, the same hairy, overweight man) because they "shaved yesterday."
A lover is disgusted, a nail technician is appalled, and a taxi driver refuses service because these gorgeous women are now sporting a whole 11 hours of hair growth. "Don't risk dudeness," Veet tells us, and follows up with the tagline, "Feel womanly around the clock."
I'm no Letterman, but he's retiring and I just drank a lot of iced tea, so I'm feeling good and I'll take a shot at a list. Check out the first ad below (it breaks tonight during Dancing with the Stars on ABC), and then my take on five things wrong with this strange campaign.
5. It makes fools of both men and women. Veet impressively accomplishes the task of ridiculing both men and women here. The burly guy in the nightie speaks in a baby-girl voice, doing neither gender any favors.
To its credit, Veet has left the YouTube comments open, but it's not looking good. "I'm kind of dumbfounded as to how a campaign like this was passed when it's pushing a lot of really old ideas about gender typing," says the second of only two comments so far. (The first wasn't kind either.) "So if a woman doesn't shave her legs, it makes her a man? If a man wakes up next to his girlfriend, who hasn't shaved her legs in a day or two, it'll completely repulse him? It's considered 'rude?' If a man shaved his legs would it make him a woman?"
4. It's empirically wrong. Realistically, not shaving for one day still goes unnoticed at the beach. I polled other women for this one. Results may vary, but no one's turning into Chewbacca overnight.
3. It's dumb. Everything is exaggerated in a way that's supposed to be funny, but comes off as cringe-inducing—for example, the taxi driver who leaves the EW SO GROSS woman behind in one of the two spots below. (Also, the word "dudeness" can be bullet item 3b.)
2. It's mildly homophobic. Guys are repulsed by other guys? I know this is supposed to be comedy, but … eh.
1. It shames women. Telling women that they're less womanly if they miss a spot shaving their legs in the shower, or if they're part of an entire sect of women who choose not to shave at all, is closed-minded. And shame is a weird marketing tool.
In an age when marketers like Dove are seeing great response to ads about accepting one's imperfections, any products that demand women be squeaky clean 24/7 is rowing against the tide. Even cartoony humor can't gloss over that kind of regressive message. As a friend told me on Gchat: "I don't like it. Maybe it's cause my legs are always slightly fuzzy and I don't think that makes me a dude. I also don't like that it implies that only feminine women are sexy. Mostly it's just annoying."
A swing and a miss. Or maybe more like a shave and a nick, am I right? (Sorry.)
Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval.
While the earlier ads from Deutsch L.A. used real-life Ronald McDonalds as Taco Bell endorsers, this one ridicules the Golden Arches by having the sad-sack protagonist sing a reworked version of "Old McDonald"—to suggest that eating an Egg McMuffin is something you'd do 30 years ago, not today.
Perhaps inadvertently proving Taco Bell's post, the most recent post on McDonald's Facebook page is a Throwback Thursday image of the Egg McMuffin with the caption: "Groovin' since '72. You dig?"
Credits below.
CREDITS Client: Taco Bell Chief Marketing Officer: Chris Brandt Brand Creative Director: Tracee Larocca Director, Advertising: Aron North Manager, Brand Experience: Ashley Prollamante Deutsch Creative Credits and Titles: Agency: Deutsch, Los Angeles Chief Creative Officer: Pete Favat Executive Creative Director: Brett Craig Creative Director: Jason Karley Creative Director: Josh DiMarcantonio Associate Creative Director: Gordy Sang Associate Creative Director: Brian Sieband Senior Art Director: Jeremiah Wassom Senior Copywriter: Trey Tyler Director of Integrated Production: Vic Palumbo Executive Producer: Paul Roy Senior Producer: Jeff Perino Associate Producer: Damon Vinyard Music Supervisor: Dave Rocco
Production Company: Moxie Pictures Director: Frank Todaro Director of Photography: Jon Zilles Executive Producer: Robert Fernandez Line Producer: Matt Oshea
Food Shoot Production Company: Wood Shop Director: Trevor Shepard Executive Producer: Sam Swisher
Editorial Company: Rock Paper Scissors Editor: Adam Pertofsky Assistant Editor: Marjorie Sacks Executive Producer: C.L. Weaver Producer: Shada Shariatzadeh
Post Facility: A52 Colorist: Paul Yacono VFX Supervisor: Andy Barrios Lead Flame Artist: Brendan Crockett Executive Producer: Megan Meloth Producer: Meredith Cherniack
Music: Massive Music
Audio Post Company: Lime Studios Mixer: Mark Meyuhas & Rohan Young Producer: Jessica Locke
Additional Deutsch Credits: Mike Sheldon, CEO Account Management Credits: Group Account Director: Walt Smith Account Director: Amanda Rantuccio Account Supervisor: Krista Slocum Account Executive: Kim Suarez Chief Strategic Officer: Jeffrey Blish Group Planning Director: Jill Burgeson Director of Business Affairs: Abilino Guillermo Senior Business Affairs Manager: Ken Rongey Business Affairs Manager: Georgette Bivins Business Affairs Manager: Nestor Gandia Director of Broadcast Traffic: Carie Bonillo Broadcast Traffic Manager: Sarah Brennan Senior Broadcast Traffic Manager: Gus Mejia
Ryman Eco, a new "sustainable font" from U.K. retailer Ryman Stationery and ad agency Grey London, uses 33 percent less ink than standard typefaces. According to Grey, if the world switched to Ryman Eco as its default print front, it could save almost 500 million ink cartridges and 15 million barrels of oil every year. Fuck you, Verdana, filthy planet killer!
Sorry. Like all right thinking people, I get mighty fired up about fonts.
Sustainable typefaces have been in the news since a 14-year-old American student took time off from going through puberty to suggest that U.S. federal and state governments could save a combined $370 million annually by changing from Times New Roman to Garamond.
Ryman Eco, which Grey says was developed at the same time as Suvir Mirchandani's idea, began as an internal project. Grey brought the idea to Ryman, the U.K.'s biggest stationer, and worked with Monotype's Dan Rhatigan to develop the font. Grey hopes to make Ryman Eco the default printer typeface across its global network.
Of course, using no paper at all would do a lot more to help the environment, but Ryman probably doesn't want to hear about that.
Actually, Ryman Eco looks kind of haughty and full of itself. It's OK for wedding invitations and christenings, I guess, but for down-and-dirty jobs like press releases and earnings reports, I much prefer Poo Corny.
Still, Ryman Eco sure beats Comic Sans, which is far deadlier than climate change and will surely destroy us all!
Adidas would like to introduce you to the official 2014 World Cup stalker ball.
The brand, with help from TBWA, has put six cameras inside a very special version of its official game ball for the tournament, and will send it on tour to places like London, Munich and Madrid, filming ball's-eye footage of soccer scenes and releasing video episodes in the run-up to this summer's games in Brazil.
This way, you can appreciate what it feels like to look at star players like Xavi Hernandez and Bastian Schweinsteiger in the face, and then watch them wind up to kick you in yours.
Lest you escape unscathed, the campaign comes with a pun—the camera-ridden ball is a "brazucam," a play on the official ball's name, "brazuca" (a word that refers to both Brazilian national pride and Brazilian expatriates).
You can follow @brazuca for updates, because it's always fun to give inanimate objects social media profiles.
The most memorable safe-driving PSAs tend to be made overseas—in Britain,Mexico,Australia. But the U.S. adds a powerful new entry to the mix with this brutal spot from The Tombras Group for the National Highway Traffic Safety Administration.
Ushering in National Distracted Driving Awareness Month, the spot is so riveting, you should stop reading now and watch it, then share it with your friends and family. It's OK, we'll wait.
Welcome back.
Aimed at teens, it's incredibly straightforward, simulating an everyday scene cut short by a distracted driver. The theme is "U drive. U text. U pay," with the hashtag #justdrive. The police officer's dialogue is perhaps a bit confusing—he almost doesn't need to be there.
According to the new site distraction.gov, more than 70 percent of teens and young adults have sent or read a text while driving. The campign aims to get teen drivers to take a pledge to refrain from texting and driving, as well as give them the tools to help raise awareness.
It's certainly a step in the right direction. Now, please make one for adults, too.
Warning: This video is violent and may be upsetting.
"As we stand on the edge of possibility, we choose the path less traveled."
Set to to the grandiose tune of Richard Strauss's "Thus Spake Zarathustra," aka the theme from 2001: A Space Odyssey, this new Lurpak butter ad from Wieden + Kennedy London (and Blink director Dougal Wilson) takes place in a world that looks like the love child of Stanley Kubrick and George Lucas.
Advertising the brand's new Cook's Range of oils and butters, the ad transforms ordinary (yet dramatically lit) kitchens into basically the entire universe.
Of particular note is the GoPro-meets-lunar-landing slo-mo shot of a woman dropping a yolk on an extraterrestrial landscape of beautiful flour. There's also an otherworldly shot that transforms a gas stove into rocket burners and a carrot into a spaceship. This is so cool.
Lurpak and W+K have a long history of doing food porn together, and have a couple of gold Lions in Film Craft from Cannes to show for it. (Their first collaboration that we covered, in 2011, was "Kitchen Odyssey," which we called "the kind of commercial Stanley Kubrick would make if he were still alive." So, they're certainly consistent.)
This new ad, though, is a close encounter of the nerd kind. So say we all.
This week's ads from the depths of YouTube (and some that are bubbling up to the surface) are full of some of the weirdest moments you can make with an advertising budget.
From a Pulp Fiction-inspired candy commercial to 30 seconds of cats licking their lips in slow motion to a mildy sexist Middle Eastern Snickers spot, these ads are sure to make you drool. But that's probably because your mouth will be hanging open in bafflement.
So, sink your teeth into these tasty morsels of commercialism, and masticate thoroughly. Don't worry, they all taste like chicken.
Stop-motion artist PES, who's done a bunch of ads through the years, shot this amusing spot for the new citizenM Hotel in New York. It starts out all lovely-dovey between these two towel-swans, but doesn't quite end that way. The ad's title, "Swan Song," is apt.
In 2013, PES's "Fresh Guacamole" was nominated for the Academy Award for Best Animated Short Film. It's the shortest film ever nominated for an Oscar. Check out the rest of his work on his website.
I'm positively floored by the fun series of Web videos by Butler, Shine, Stern & Partners and Tool of North America introducing the BMW Mini Cooper Hardtop.
Client and agency asked real Mini owners to think up creative "test drives" to showcase the vehicles. After receiving 800 submissions, they produced 10 videos. The work strikes a happy balance between user-generated content and traditional advertising, with the owners' ideas sparking consistently entertaining, engaging and, in some cases, surprising results.
Running between one and two minutes each, and starring the owners who proposed the concepts, some of the vignettes are simple, others quite involved.
But there's isn't a lemon in the lot.
Highlights include "Getting Medieval," which shows heavily armed and armored knights jousting in their Minis; "Midnight Black Light," with LED headlamps replaced by black lights that cut through a dazzling landscape of fluorescent paint; and my favorite, "Sex Appeal," a tongue-in-cheek, Burt Reynolds/Cosmo-style photo shoot with scented candles, a spray-on tan, bulging obliques—and probably a car in there somewhere, too.
"I was very happy to play the fool—it was supposed to be a spoof and purposely goofy—and the crew were impressed with my willingness to look like an ass," Thomas Lhamon, a chemistry teacher and the star of "Sex Appeal," tells AdFreak of his racy test drive. He wanted to see how many Facebook likes he could generate by posing with the Hardtop, and his video highlights the car's connected apps.
In fact, all mentions of specific brand attributes feel unforced and logical. For example, "Parallel Universe" has Minis squeezing between elephants, shopping carts and even planets to showcase parking-assistance technology, while "Foot-to-Pedal Style," all about shopping for cute shoes, touts cargo space.
Though each is amusing in its own right, the 10 videos, posted below, work especially well when viewed as a series. There's also a whole microsite here. All told, these owners did a fantastic job of generating ideas. Maybe they should shift into advertising. Actually, with this campaign, I guess they have.
Tom Hiddleston was the best thing about Jaguar's villainous Super Bowl ad, and now, two months later, he gets to shine in his own two-and-a-half-minute online spot for the automaker.
To promote the F-Type Coupe, Hiddleston explains how to act like a villain in four steps (sound, dress, drive and plan), and why British actors are so good at it. He left out the part about upper-class British accents being associated with centuries of brutal imperialism (not to mention the Revolution to American audiences), but that's a lot to process for a car commercial. Whoever wrote this ad has also mastered the villainous expositional monologue that goes on too long.
Check out four more videos below that break down Hiddleston's four steps in ways that relate more directly to the car.
Marketers who make ads about inclusive families these days need a battle plan for how to deal with the haters. And it's as much an opportunity as a crisis.
It began, of course, with Cheerios, which was surely legitimately surprised last year when its ad with the interracial family was flooded with racist comments on YouTube. General Mills' reaction was complicated. First it shut down the YouTube comments, then it slowly embraced what quickly became an outpouring of support—and finally it aired a brilliantly subtle sequel on this year's Super Bowl.
Advertisers who do this kind of progressive marketing are surprised by the haters no longer. In fact, I'd be willing to bet Honey Maid and Droga5 already had a plan in place for the video below—a response to the haters (and supporters) of its ultra-inclusive "This Is Wholesome" ad—before the first spot (which now has more than 4 million views) even aired.
Is that a cynical way to approach inclusive messaging—to calculatingly harness the hatred against it to sell more stuff? Perhaps. Still, it's quite amusing to see the haters turned into pawns who can be played for extra exposure.
Hiring celebrities to model for fashion ads and then rendering them unrecognizable is all the rage.
Not long ago, we saw a very ambiguous Jennifer Lawrence pose for Dior. Now, Nicole Kidman stuns in her latest campaign for pricey shoe brand Jimmy Choo. But she could easily be mistaken for somebody who is not Nicole Kidman, what with her looking like a platinum blonde teen model rather the perfectly beautiful natural blonde 46-year-old she was last week.
The video, meanwhile, is your run-of-the-mill, dripping-with-atmosphere fashion spot.
Even setting aside the debate over whether and/or to what degree this was Photoshopping, it still seems pretty self-defeating to pay for an A-lister and then hide them. Or maybe it's a brilliantly subtle way to sell the you-could-look-like-this-too fantasy while also trolling the indignant Internet hordes for extra attention.
Barry the Biscuit Boy splashes onto the scene in a slam-dunk spot for British dairy Cravendale, a cautionary tale from Wieden + Kennedy in London and production house Blinkink.
The heady mix of puppetry and computer animation milks every drop of self-conscious craziness from the script. Barry, literally a cookie-kid, swims in a creamy lake to illustrate how, if the spot's irritatingly addictive jingle can be believed, "you could lose your head over Cravendale." (In the real world, there's "Barry-flavored" Cravendale milk with bits of biscuit for fans who can't get enough.)
"Cravendale is the only branded milk in the U.K., and it needs to stand apart from the ubiquity of cheaper own-label milk in the supermarket," W+K creative director Sam Heath tells AdFreak. "So the spots need to cut through on a limited media spend and somehow lodge the thought in people's minds that Cravendale is superior in some way. The more memorably you do that, the more effective the work is."
The team strived to create "a beautifully detailed, incredibly crafted world that felt charmingly old school and yet quirky and modern at the same time," says Heath. "In the end, the whole thing was brought to life mostly in-camera using a combination of traditional techniques. So all the sets are real models with painted backdrops, and Barry is either puppeteered or animated stop-frame or sometimes a combination of both."
Unlike Chips Ahoy's recently unpacked ads starring cute and mischievous anthropomorphized treats, Barry's adventure has deliciously creepy overtones, as have past cartoon creations from W+K's Cravendale team. Speaking of which, the brand has apparently given those cats with thumbs the finger and sent them packing—at least for now. No doubt many fans will miss the fiendish felines, who clawed their way through some uber-popular ads.
Sorry, kitties. That's how the cookie crumbles.
Credits below.
CREDITS Client: Cravendale Agency: Wieden + Kennedy, London Executive Creative Directors: Tony Davidson, Kim Papworth Creative Director: Sam Heath Creatives: Max Batten, Ben Shaffery Producer: Lou Hake Production Company: Blinkink Directors: Andrew Thomas Huang, Joseph Mann Puppetry: Jonny Sabbagh, Will Harper Executive Producer: James Stevenson Bretton Producer: Benjamin Lole Director of Photography: Matt Day
Thinking of storing your stuff in the cloud? Well, if you aren't sure what the cloud is, Public Storage would like a word. Want to hang on to the perfect scale dollhouse in your backyard? You'd better make sure an equally scale man isn't living in it. Moving back home? You should call ahead. Your dad might be sweatin' to the oldies in your old room.
These wacky ads from The Phelps Group for Public Storage take relatively normal conundrums and give them a purple nurple.
Take a look below at these amusing little gems of absurdity.
This year, all the usual brand suspects are joined by a host of tech companies and startups in trying to throw you for a loop—a near impossibility these days. And in an odd move, American Eagle Outfitters pranked us an entire week early.
Stay tuned. We'll be updating this list throughout the day.
UPDATE (4:37 p.m. ET): Here are still more. Scroll down to see the earlier ones.
• Lego The toy brand is delivering its new Ninja Turtles set via live turtles.
• Honda The automaker creates the world's first DIY car.
• Sam Adams The brewer releases HeliYum, the world's first helium-carbonated beer.
• Lil BUB The celebrity cat introduces her twin.
• Moshi The computer accessory maker has invented MouseBolt, the first live-mouse-based charger.
• House of Cards The Netflix show gave everyone a sneak peak of Season 3 with a script page on Facebook.
• Netflix Watch Bacon sizzle with Netflix's new original series, Sizzling Bacon. If it's half as popular as Fireplace for Your Home, they've got a winner:
UPDATE (2:59 p.m. ET): Here are a bunch more. Scroll down to see the earlier ones.
• Bonobos The apparel company created TechStyle—wearable tech-clothing that connects you socially to a psychopathic artificial intelligence.
• Denny's In a surprising, press-getting twist, the restaurant opted out of April Fools' Day altogether.
• WestJet The airline is converting to "metric time" to be even more Canadian.
• RedBox The DVD rental company created Mood Match, which lets you auto-match your movie selection to your mood. Dissapointed that it's fake? Get 50 cents off today with the code Aprilfools.
• Saatchi & Saatchi Thailand Ad agency creates an app to help clients fire their agency.
• Samsung and HTC Bothbrands have made fake wearable tech gloves. HTC won this battle.
• American Well The telehealth firm has introduced Puppy Connect, which lets you connect to puppies to improve your health. Aww, puppies.
• Captain Morgan Hopefully this Taco Rum is fake, although Chrissy Teigen says she's not opposed.
The original list is below: • Google Linked off the Google homepage this morning is the Auto Awesome Photobombs app for Google+, which lets you insert David Hasselhoff into any photo.
• American Eagle Outfitters Charging out of the gates last week, American Eagle announced American Beagle Outfitters, a new clothing line for dogs, complete with a dogumentary.
• Cheetos Spokescheetah Chester released his new fragrance, Cheeteau. They took it a step further by actually making a few bottles of the stuff, and sent one to AdFreak. It reeks, and not in a good way. In New York City today? Try it yourself on Madison Avenue between 59th and 61st Streets.
• YouTube The video site announces the absurd viral trends for the rest of the year.
• Reddit "Headdit" lets you navigate Reddit with your head. Includes special cat mode.
• Publicis Seattle The agency has created Brand Drops, the world's first branded aromatic rain. They turn a rainy day into the ultimate out-of-home, multisensory brand experience.
• Qless This startup has created Line Ringer, an app that scans for the cellphone numbers of the people ahead of you in line and calls them with fake emergencies that force them to sacrifice their place. I wish it was real.
• Fresh Direct The food-delivery company is offering eagle-caught salmon sustainably harvested in the wilds of upstate New York.
• Google Maps Compete to become the world's best Pokémon master and win a job at Google Maps. OK, the job doesn't exist, but you can download the app and find the missing Pokémon.
• Gmail Google's mail app has created "sharable selfie" themes for your Gmail inbox—or as they're calling them, Shelfies. And … they're claiming they invented the term "selfie." Again, it's not fully a joke, as you can now set your Gmail box to show other people's Shelfies.
• Orbotix Speaking of selfies, Orbotix, maker of the Sphero ball toy, has invented a tiny hovering drone called the selfie bot, so you can take selfies every second of the day.
• Google Japan Check out the Magic Hand, a joystick that replaces your hand with a robotic hand. Just another example of Chindogu.
• Nest The home automation company teams with Virgin America to create Total Temperature Control for every seat on Virgin, introduced by Tony Fadell and Sir Richard Branson.
• Virgin Active The Smarty Pants are underwear with a built-in meter to count your every glute flex and ensure your rump is in tip-top twerking shape.
• Waze How do I love thee? Count the ways with new WazeDates. Because honking only takes you so far.
• National Geographic Channel The channel will be running some of its classic programs with new audio courtesy of RiffTrax. This will probably seem more prank-like if you're flipping through and have no clue why the honeybadger is mouthing off again.
• The Pirate Bay A special device will embrace your entire mind and upload Pirate Bay's content directly into your brain.
• Ely, Minnesota The April Fools'-loving city is launching The Ely Channel, featuring great TLC-inspired shows like Sauna Wars, The Real Housewives of St. Louis County and Iron Range Chef.
• BMW Introducing the Ultimate Sleeping Machine. BMW is old hat at this, so hats off for another super cute prank.
• JetBlue In an anti-prank, JetBlue is again giving free fares to people whose birthdays are April 1.
• CafePress The site has launched CafePredict. In conjunction with the NSA, it'll ship you items before you order them.
• Reyka Vodka A lava rock drinking-water filter.
• Chili's The restaurant chain has put everything you love about Chili's in an ice cream. Try Nacho Queso Crunch, Baby Back Chunk and Buffalo Brownie Sundae. Because there's a pregnant lady somewhere.
• Life at Google Try out Google Resume Auto-Awesome (actually not that awesome).
• Rosetta Stone The language software company now lets you Learn to Speak Klingon. It's another product some people would actually buy. Plus, they got Worf himself, Michael Dorn, to star in the video.
Subaru is going for the lowest common denominator of dudes with this new grindhouse-style trailer for a movie that hopefully will never really exist.
The title, The Ride of Her Life, is only slightly more clever than a Beavis and Butt-head joke—which might actually make it less funny, according to the inverse stupid-to-laughter ratio that rules the testosterone-addled-teen genre of comedy.
Starring skater Bucky Lasek as "the mysterious drifter," the ad redeems itself with some one-liners that are so exaggeratedly dumb, they're good enough to render the whole thing convincing as a parody—instead of just painfully bad in the same manner it means to mock. Regardless, model-hyphenate Kayslee Colins, playing "the girl," shows enough skin to hold the attention of the flick's target audience—making it a win for the brand.
The trailer, created by Carmichael Lynch, is a million miles from the agency's mostly sentimental "Love" campaign for the automaker, although true to form, it does have a rich father-daughter story at its core. It's just a negative one this time.
Agency: Carmichael Lynch Chief Creative Officer: Dave Damman Executive Creative Director: Randy Hughes Writer, Creative Director: Ryan Peck Art Director, Creative Director: Scott O’Leary Head of Production: Joe Grundhoefer Senior Content Producer: Jon Mielke Producer: Jennifer David Director of Business Affairs: Vicki Oachs Product Information Manager: Rob Ar Account Service Team: David Eiben, Krista Kelly, Eva Anderson, Greta Hughes Senior Project Manager: Lisa Brody
Production Company: DoubleURXXX Productions XXXecutive Executives: Scott O'Leary, Ryan Peck XXXecutive Producer: Jon Mielke XXXecutive Technology Executive: Rich McGeheren XXXecutive Design Executive: Andrew Wetzel XXXecutive Responsible Adult: Lisa Brody Special XXXecutive in Charge of General XXXellence: Bucky Lasek
Production Company: Cavira Director: Ruben Fleischer Executive Producer: Jasper Thomlinson Line Producer: Luke Ricci Director of Photography: Matthew Libatique
Editing House: Mark Woollen Editorial Producer: Jeremy Greene Editors: Daniel Lee, Zach Pentoney
Visual Effects House: Volt Online Artist: Pete Olson
From the folks who brought you "Mandible," perhaps the most twisted film-festival promo in history, comes a sequel that's also messed up—if less visually gruesome.
RPA and Tool's new spot for the 15th anniversary of the Newport Beach Film Festival (taking place April 24 to May 1) tells the memorably off-kilter tale of a father who tells his daughter an extremely disturbing betime story.
The two-minute-plus clip takes place entirely in her bedroom, and David Theune excels in his role—with his animated, increasingly intense storytelling, rather than movie clips, carrying the day.
He begins predictably enough—"One upon a time, there was a beautiful princess who lived in a magical castle far far away"—but quickly changes gears. Weaving together plot points from indie classics Her, Memento and Pulp Fiction—and they mesh pretty seamlessly—his narrative peaks with an enthusiastic riff on the wood-chipper scene from Fargo. (The reason for his obsession is revealed in the final frames.)
The girl's out like a light. Probably fainted. Sweet dreams!
Advertised brand: public_interest Advertising Agency: nikotin Pune India Art Director: Nikhil Kukalwar Copywriter: Saurabh Kirtane Photographer: Ashwin Hirwe Additional credits: Amey Pendse
Elections in India, one of the world’s biggest democracies, often suffer from malpractices such as politicians buying votes from the needy masses for a few hundred rupees per vote. Democracy of Truth, an initiative by nikotin, aims to create awareness during the coming elections about this detrimental practice that eventually leads to the appointment of corrupt people in positions of great power, despite a severe lack of credentials.
Energy BBDO's new ad for King's Hawaiian bread rolls is sucky, though not in a bad way. The rolls are so light and fluffy, you see, you don't even have to reach for one with your hands—you just breathe in with a quick sucking motion, and presto!
It's a memorable first spot for the bakery brand from Energy BBDO, which won the account in December and is now working to double brand awareness and significantly grow brand penetration following the client's opening of state-of-the art bakeries in Southern California and Georgia.
The ad closes with the line, "People go pupule for King's Hawaiian." Pupule is Hawaiian for crazy. Just don't try the sucking thing at a real dinner table. People will really think you're pupule.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
