Apr
22
Advertising: For a New Burt’s Bees Line, Check Your Calendar
Posted in: UncategorizedThe personal care brand Burt’s Bees is promoting anti-aging products in messages that will appear as appointments in electronic calendars.
Feb
19
Skin Deep: Beauty Bloggers Parlay Social-Media Success into Entrepreneurship
Posted in: UncategorizedA new generation of beauty bloggers is managing to parlay social-media success into entrepreneurship.
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Feb
06
Advertising: Trading ‘Faces’ and Fashion in Ulta’s New Online Campaign
Posted in: Uncategorized“Trading Faces,” an online series for the cosmetics retailer Ulta, features women from different regions swapping fashion and makeup tips.
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Oct
30
Advertising: Stand Clear of Closing Doors! Protect Your Manicure
Posted in: UncategorizedThe beauty company L’Oreal is testing a kind of virtual vending machine inside a New York City subway station, which will offer advice and sell cosmetics to passers-by.
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Apr
22
Advertising: That Hawaiian Tropic Scent, No Bikini Required
Posted in: UncategorizedFor years, Hawaiian Tropic was known for its swimwear pageant, but its new marketing campaign promotes a contest of a different sort.
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Apr
07
Advertising: Gift With Purchase With a Cause From Clarins, Macy’s and Feed Project
Posted in: UncategorizedWhen shoppers buy two Clarins items at Macy’s, Clarins will donate $1 to an antihunger group, the equivalent of paying for 10 school meals.
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