How will humans interact with humanoid artificial intelligence in the future? While it might still sound like a plot line for hit shows like Westworld and Black Mirror, some companies are attempting to personify what AI might be like once machines can finally interact like mankind. The personality of Sophia–a social humanoid robot developed by…
“Do as I say, not as I do” might as well be the mantra for discussions about diversity this week at the Consumer Electronics Show in Las Vegas. Weeks after marketers and execs slammed the conference’s organizers for its lack of solo women keynoters, numerous panels and execs are using the conference as a platform…
The Consumer Electronics Show has introduced a slew of new voice-powered devices, with Google and Amazon leading the way. The spread of Alexa and Google Assistant puts Microsoft’s Cortana in a particularly uncomfortable position, one where even the Windows PC isn’t safe from other companies’ encroachment. The lesson is clear: The most successful digital assistants…
A compact new Pinterest campaign from The Home Depot and agency 22squared offers sprawling home improvement guidance, hoping to help move DIYers past inspiration and into action by showing them how the work actually gets done. Titled “Built-In Pins,” the promotional effort includes videos, images and a 360-degree interactive online shopping experience created with virtual…
Just a year after debuting a standalone virtual reality headset, Intel is pivoting away from hardware and into VR content. At the Consumer Electronics Show (CES) in Las Vegas, Intel announced that it’s opening a new studio in Los Angeles to create immersive content that allows viewers to walk within a space in VR rather…
As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That’s why Amazon’s Alexa and the Google Home–with their rapidly expanding sets of AI skills and services–will be completely unavoidable for the 180,000 expected attendees at this week’s annual Consumer…
L’Or?al thinks the big future of wearables is getting smaller. Specifically, wearables will be the size of one of your fingernails. Literally. Two years ago, L’Or?al launched a heart-shaped patch called My UV Patch with La Roche-Posay sunscreen that sticks to skin and uses Bluetooth technology to push data about a person’s exposure to UV…
While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected. That’s leading marketers, agencies and automakers to transform cars into the next media and marketing platform. Radio once held drivers hostage as the only form of in-car entertainment, said Scott Symonds, managing director of AKQA Media, adding it…
At a time when diversity remains a front-burner issue within the tech industry, this year’s Consumer Electronics Show–the tech world’s largest conference–is surprisingly lacking in, well, diversity. While, in the past, the agenda-setting conference has showcased powerhouse solo women keynoters such as IBM CEO Ginni Rometty, General Motors CEO Mary Barra and former Yahoo CEO…
This year, several major tech companies are planning to debut next-generation virtual-reality hardware, promising to be cheaper–and less tethered–than anything currently on the market. Meanwhile, media and tech companies are racing to create content that people actually want to watch. “I think it’s a content play,” said Intel CMO Steve Fund. “There is not enough…
This week, Las Vegas will become “the world’s gathering place” for consumer technologies. Spanning 11 venues and a whopping 2.5 million square feet, this year’s CES will draw an estimated 170,000 people, including major players from tech giants, heads of startups and renowned tech journalists, all flocking to Sin City to take a peak at…
Each January, tech experts at the Consumer Electronics Show in Las Vegas peer into their crystal balls and declare that “this is the year of something.” For about 10 years, it was the “year of mobile.” After that it was the “year of connected cars,” which was then eclipsed by “the year of smart devices.”…
There’s no question that voice has exploded with arrival of Amazon Alexa and Google Home assistant, but with cost effective models such as the Amazon Echo Dot and Google Home Mini, brands should pay extra attention to the voice space this year. With CES around the corner, Adweek takes a look at the world of…
Eu já perdi a conta de quantas vezes “Minority Report” foi citado quando alguma nova tecnologia aparece. Me parece claro que estamos caminhando para um mundo de interação com telas como foi apresentado no filme de Steven Spielberg, mas de fato nada ainda funciona pra gente como na vida do Tom Cruise.
Porém, a Transparent Smart Window que a Samsung apresentou na CES é mais um grande avanço para o nosso desejado mundo sci-fi. Você transforma sua janela em desktop, e não se parece nada com aquelas projeções que temos visto ultimamente.
E por mais aplicações que isso pode ter, o quão legal é o recurso de fechar a janela como mostrando no vídeo acima?
/via MobileNations
Post originalmente publicado no Brainstorm #9
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Depois da Pepsi, a Intel é a nova grande marca a investir na crescente popularidade do viciante Foursquare.
Para incentivar que as pessoas sejam ativas e conheçam lugares diferentes, o Foursquare dá “badges” como mimos virtuais, são selos que indicam a quantidade e diversidade da sua participação no serviço.
Por exemplo, tem a “Superstar” pra quem já deu check-in em 50 lugares diferentes, “School Night” pra quem saiu depois das 3h da manhã em um dia de semana, “Don’t Stop Believin” para aqueles que foram três vezes em um karaokê, “Pizzaiolo” pra quem já conheceu vinte diferentes pizzarias, etc. São dezenas de badges.
O que a Intel fez foi patrocinar 15 badges específicas relacionadas a CES 2010, a maior feira de tecnologia da atualidade, que termina hoje em Las Vegas. Além da simpática presença no Foursquare, a ação inventiva que os visitantes da CES conheçam o stand da Intel na feira, e participem das apresentações da marca durante o evento.
Os locais exatos para se dar check-in estão sinalizados nos corredores e salas da CES, e a Intel promete prêmios e um Netbook para aqueles que forem mais engajados.
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Sony vient de renouveler sa gamme Bravia avec des téléviseurs HD dotés du nouveau design monolithique, d’un imposant support en aluminium et d’une dalle sur surface plane. Cette ligne “Signature” est proposée en Edge LED et le modèle NX800 est disponible en 40 et 52 pouces.
A Ford anunciou hoje durante a CES 2010, em Las Vegas, a evolução de seu Ford Sync, um sistema automotivo de comunicação e entretenimento desenvolvido em conjunto com a Microsoft em 2008.
A maior novidade é o que chamam de Sync App Ecosystem, que permite que o carro se comunique com qualquer dispositivo via Bluetooth, incluindo Android, iPhone, Windows Mobile, BlackBerry, etc, e tendo acesso a todos os aplicativos compatíveis desses gadgets.
Isso significa que você pode ouvir Pandora dentro do carro, ou até mesmo acessar o Twitter e Facebook e atualizá-los via comando de voz. Além do sistema possuir uma interface touchscreen que inclui até navegador de internet (bloqueado automaticamente enquanto o carro está em movimento), a Ford afirma que qualquer aplicativo mobile existente poderá ser facilmente atualizado para oferecer suporte ao Ford Sync, através de API própria.
Imagine todas aquelas aplicações do seu iPhone ou Android sincronizadas com o seu carro, sem contar ferramentas que poderão ser criadas especificamente para o caso. A Ford acredita que está iniciando um novo nicho de mercado, prevendo um futuro de integração do automóvel com redes sociais. Parece promissor, mas mal eles sabem que o que você quer mesmo é poder jogar FarmVille enquanto encara horas de engarrafamento.
| Via Engadget
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