In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini. During the conversation, Rittmeier…
Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season. In front of executives from brands, marketers, and advertisers, the House of Mouse debuted a slate of products like new shoppable offerings and the global ability to buy inventory across both Hulu…
Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung’s European chief marketing officer, is excited about the technology he saw on display. Yet he’s also not entirely convinced by the interest around artificial intelligence tool ChatGPT that has captured the business world’s attention. Describing it as “fun,” Braun does believe…
For a long time, a degree was mandatory for most professional careers. But a college education isn’t the only way to learn career-ready skills. Alternative paths to hone these skills, like trade schools or on-the-job training, are valid means of education yet still overlooked by employers, contributing to a serious economic barrier for those without…
With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023. To make the most of the four-day conference, Omnicom Media Group took its clients on tours of the show…
Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow bottom lines in the near term at the tech industry’s annual premiere event. The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to Las Vegas last week in the conference’s first full-scale return…
A company’s heritage is often a reliable incubator for its mascots. When Borden sought to convince consumers that pasteurized milk was safe to drink during the 1930s, for instance, the smiling face of Elsie the cow made the sale. And KFC’s Colonel Sanders (you know, the smiling elderly gent with glasses and a white goatee?)…
L’Or?al has introduced a new motorized lipstick tool designed for people with limited mobility as part of a push to make its cosmetics more inclusive. The French beauty giant previewed the computerized applicator, called Hapta, at the Consumer Electronics Show in Las Vegas along with a device called Brow Magic that uses augmented reality to…
For Delta Air Lines, having an outsized presence at a technology trade show makes perfect sense. The world’s third largest airline by revenue, which flies 200 million passengers a year, made several tech-focused announcements at CES, built an activation with Starbucks and used the four-day conference to strengthen brand partnerships. “[There’s] 345 of the Fortune…
For every 10 people flying any given Delta Air Lines flight, just four are members of the Airline’s loyalty program, SkyMiles. A stat like that underscores the opportunity for the airline to grow its first-party data and provide a rich in-flight experience. One way it’s doing that is by offering free Wi-Fi and other in-flight…
As one of the biggest financial payment processors in the world, Mastercard has the potential to play a major role in the future of the constellation of cryptocurrency-adjacent technologies known as web3. That’s why Raja Rajamannar, the brand’s chief marketing and communications officer and healthcare business president, said he is still overall bullish on what…
Pinterest detailed a new partnership with LiveRamp at CES 2023 in Las Vegas Thursday, under which LiveRamp will pilot clean rooms for select Pinterest advertising partners, starting with Albertsons Media Collective, the retail network of grocery company Albertsons. The integration enables a protected, third-party space where brands can combine their own first-party data and data…
Reddit shared new research at CES 2023 in Las Vegas Thursday on how 2,000 U.S. residents between the ages of 18 and 60 who are regular users of its platform, Instagram, TikTok, Twitter or YouTube feel about emerging technologies and when they believe those technologies will go mainstream. The company said “Reddit Future Tellers: What…
Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed to feature plenty of the flashy glimpses into the future for which the trade show is famous. At a virtual event hosted in conjunction with the Las Vegas convention, Omnicom broke down what the agency giant saw…
Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those trends have only accelerated in the past two years during the pandemic. For the largest players in the space, commerce practices are emerging as an area of priority. At an Omnicom event held in…
Medical tech company Abbott Labs announced a new line of wearable devices designed to track certain measures of user health in a keynote address at the Consumer Electronics Show this week in Las Vegas. The healthcare giant’s new Lingo devices will monitor levels of substances like glucose, lactate, ketones and eventually alcohol in the body…
As more and more brands experiment with metaverse activations, Wunderman Thompson is launching a new virtual environment to give the agency’s clients a sense of the capabilities this futuristic space has to offer. The agency announced the rollout in partnership with metaverse platform Odyssey during a panel at the Consumer Electronics Show in Las Vegas…
Walmart CEO Doug McMillon joined GM CEO Mary Barra during her CES keynote on Wednesday to announce the retailer has reserved 5,000 vans from GM’s electric transport unit, BrightDrop. The electric vans may begin hitting the road for Walmart deliveries as early as next year, and will help the retailer meet its goal of operating…
I know I’ve not been alone in my excitement about the return of in-person events. But despite the appeal of live interaction and experiential value, earlier this year the question of “Is this worth leaving my house?” was persistently top of mind. And today, many people once again find themselves asking, “Is it safe to…
After going virtual last year, the largest technology trade show in North America is making an in-person comeback. The 2022 edition of the Consumer Electronics Show is set to take place in Las Vegas from Jan. 5-7, ending a day earlier than originally planned. As the world continues to navigate the ongoing pandemic, the show…
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