Oh Chicago, your ability to make light of all the crap that’s piled up this year will never cease to amaze us. Kudos today to Chicago’s LeatherCreations, which bought this ad and placed it in the Chicago Tribune — right where loads of people could see it. In case you can’t see the image, the furniture store’s ad reads, “We sell more seats than the governor.” Hilarious!
Practically speaking, that means they have sold more than one seat; and even then it was only on layaway. Cue rim-shot.
A recent ad placement in The Advocate, a national gay and lesbian news magazine, has put Campbell’s Soup toe to toe with the American Family Association. The print piece shows a lesbian couple and their young son hovering over a box of Swanson’s broth — and being that the AFA is pretty anti-all-things-pro-homosexuality, they’ve taken issue with the ads.
To us, the executions are fairly innocuous, and considering TA’s position we wonder if the AFA isn’t just whining for the sake of hearing its own cold, steely voice.
Remember how Campbell’s was having it out with Progresso? Could this be part of their bid to take the lead in the so-called Soup Wars? Click the link you just skipped over to see a hilarious video on the subject. And click continued to see the entire set of ads.
The AFA recently said the following on their Web site, in an article entitled, “M’m! M’m! Bad! — Campbell Soup Company embraces homosexual agenda,”:
“Campbell Soup Company has openly begun helping homosexual activists push their agenda. Not only did the ads cost Campbell’s a chunk of money, but they also sent a message that homosexual parents constitute a family and are worthy of support. They also gave their approval to the entire homosexual agenda.
In defense of the ads, three of which included New York City chefs, a Campbell’s rep. told Slog, “We support all types of families, regardless of how they’re defined, [and have done so] for more than 100 years. We advertise in a variety of different media outlets that appeal to a broad spectrum of society. That’s what we’re doing here, and that’s what we’ll continue to do.”
Another company rep. told AdAge, “The LGBT audience is the third-largest in the country behind African-Americans and Hispanics,” said Ms. Graham. “And we’re very in tune with which brands embrace the community and whose messaging and imaging reflects that.”
The AFA is urging supporters to contact Campbell’s president Douglas Conant. Based on the statements above, sounds like Campbell’s probably won’t be changing their minds.
It has been quite some time since I did wrote on this advert blog but honestly I do not like much the latest ads posted by creative firms of the world. Not much too see on the new campaigns, few of them have good messages.
The only one new that I saw today was the Wrangler FLARE ad prints campaign and the related spot called “Animals”.
The new print campaign from FFL Paris for Wrangler illustrates humans as animals in different locations in the wild.
The Wrangler brand is repositioning itself through instinct and emotion.
The spot we are animals. From The Press Release
In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.
Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.
Agency: FFL Paris Executive Creative Director: Fred & Farid Art Director: Julie Louison, Perinne Durand Copywriter: Julie Louison, Perinne Durand Agency Supervisor: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes Art Buyer: Camille Guerrier, Charlotte Delobelle Media Strategy and Buying: FFL Media, Pascal Crifo
I’m not sure what the message of this spot is, this seem to be a response to the pubic criticism, Spanish football supporters.
Although this is another Nike advertising for Euro 2008, this advertising seems to virtually involve a crush between Spain’s football team and crowd.
All five players in this ad, Torres, Iniesta, Ramos, Puyol and Fábregas are all sponsored by Nike as individuals. They are all individually sponsored by Nike; however the Spanish national team is sponsored by ADIDAS.
People in the background are discussing why Spanish football team can’t win any big tournament and what team needs to be successful.
The answer is taking football to the next level and win.
CEO Joseph Frick of Independence Blue Cross, the biggest health insurance provider in Philadelphia, used his recent colon cancer diagnosis to fuel this ad campaign by Tierney Communications.
To draw attention away from its absence of a sound position in the beer market (unless “favorited beer of the band ‘Black Label Society'” counts), Beck’s tries wearing the message “Different by Choice.”
This spot is created by O&M Amsterdam and MTV (whose names does not appear on this sport) as support for peace in Burma. Spot uses footage of warplanes bombing Burma with flowers as an impressive call-to-action, inviting viewers to visit a new Burma Arts Board website, noneofusarefree.org.
Here at the new Burma Arts Board website, you can send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government, learn more about the devastating effects caused by the recent cyclone, and find ways to contribute to relief efforts.
“This spot somehow talks directly to the emotions we feel about the current humanitarian crisis in Burma. We know that people desperately need help and we also know it is not reaching them. The narrative conjures up a task force that brings a powerful message of support to the people of Burma, and an urgent appeal to donate to the international relief effort.”
said John Jackson, Director of Social Responsibility, MTV Networks International.
This spot let me silent…
MTV Director of Social Responsibility: John Jackson Burma Arts Board Founder: Suki Dusanj Advertising Agency: Ogilvy & Mather (Amsterdam) Executive Creative Director: Carl Le Blond Director: ShiloProduction Company: Shilo (New York, USA) Creative Director: Andre Stringer Lead Artists: Andre Stringer, Tamir Sapir, David HillMatte Painting: Mathieu Reynault and Rodeo FX, Andre Stringer, Marco Giampaolo, Cassidy Gearhart, Noah Conopask 3D Animators: Henning Koczy, Richard Cayton, Ohad Bracha, Bren Wilson, Eugen Sasu, Kiel Figgins 3D Artists: Christina Ku, Richard Kim, Warren Heimall, Craig Kohlemeyer, Scott Denton Compositors: David Hill, Andre Stringer, Tamir Sapir, Cassidy Gearhart, Noah Conopask, Stieg Retlin Typography: Evan Dennis Miniature Design: Willi Patton Editor: Nathan Caswell Sound Design: Dante Nou Coordinator: Danielle Smith Producer: Lindsay Bodanza Executive Producer: Tracy Chandler Executive Producer (UK): Mark Hanrahan Music production and arrangement: Good Sounds Amsterdam
Here’s a new series of GEICO commercials where the gecko gets stalked by a wildlife enthusiast. Watch him narrate for nature lovers while the green mascot goes about his business at libraries, golf courses, cafes and parks.
To distinguish itself from its older and heavier rival, Yellowbook reimagines itself as a kind of digital genie, bestowing not merely phone numbers but self-confidence and clean slates.
To celebrate the second anniversary of its “My Circle” program, Alltel Wireless is giving a luxury vacation away to a My Circle customer and his or her family and friends.
Few months ago I was telling you about a new ecological campaign from Romania aiming to save the Danube reservation. That campaign was talking about the ecological problems from Danubian Delta.
Preserving and protecting nature is now the subject of a new campaign.
Three ad prints are asking people to share 2% of the income tax to give a chance to solve the most important problems of the Danube Delta Biosphere Reservation.
Their mission is: “In the battle against people for the sake of nature! And, finally, for the good of our people. ”
The contribution of 2% for the Danube Delta can help rare species to survive.
I good call for many people to react against indifference and natures extinction.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
