Hasta La Creative!

The inside of my nose smells like South Park, and I’m worried it will never go away.

If you weren’t following the Olympics—which saturated all media—too closely, by now you probably know about Nosulus Rift, a bizarre odor-VR product created for Ubisoft’s latest South Park game by Paris agency Buzzman and its product arm, Productman, which launched in June.

Some background: The game, South Park: The Fractured But Whole, will be released in December, so it’s deep in promotions period. Demos are already circulating at conferences like Paris Games Week and Gamescom in Cologne, Germany. 

In the story, all your favorite South Park characters have formed a superhero squad, and you’re the new kid, trying to fit in. You are also blessed with a unique superpower—magical farts, which enable you to fight enemies, piss off Cartman … and also travel in time.

Enter the Nosulus Rift, Productman’s first-ever product. 

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In eyebrow-raising Twitter fodder this week, the French former professional soccer player and coach Raymond Domenech tweeted, “#JeNeSupportePasLesBleus,” which translates to “I can’t stand the Blues.”

This was weird—especially in advance of the Euro 2016 event, which France is hosting this year. “The Blues” is a nickname for French national sports teams (because, you know, of the blue uniforms). But it refers most often to the national soccer team … which Domenech used to coach. 

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Chocolate is both the medium and message in this Milka campaign from Paris agency Buzzman. Some 10 million of the chocolatier's flagship Alpine milk bars destined for sale in France and Germany, the brand's biggest markets, were cast in new molds for a September promotion. Each bar is missing a single chocolate square, though the overall 100-gram weight has been maintained, as the remaining squares are a tad larger. Using a code on each package, consumers can either request the missing squares for themselves … or send them to someone else, along with a "tender note" explaining the gift. (The offer is actually subject to local weather conditions, to avoid melting.) Milka says the effort is designed to let people truly experience its "Dare to be tender" tagline. It's a clever idea, but you know … even with a note, I'm not so sure I'd really get the point from a single, tiny chocolate square. If your feelings are so tender, just send me the whole bar! I'm partial to almonds. Also, caramel. A carton would be nice. Via Adverve.