Hasta La Creative!

A new campaign from Commonwealth//McCann, Detroit for Chevrolet is allowing fans to be a part of Manchester United’s new shirt reveal.

Through a digital experience at www.chevroletfc.com “fans can be among the first to sign up and virtually wear the new shirt via their social channels.” A 60-second video stokes Manchester pride by following the history of the Manchester United shirt from the early 20th century to present day. Fans march down the street singing the “Glory, Glory, Man United” anthem. As each generation takes off their Manchester United shirt, a new group emerges, progressing in time to the modern day as the crowd makes their way to Old Trafford Stadium. Upon arrival they are joined by stars Wayne Rooney, Juan Mata, Robin van Persie and David De Gea wearing the new Chevrolet-branded jersey. Several Manchester United legends are also hidden in the crowd throughout the spot. “The History of the Manchester United Shirt” will run on both broadcast and digital channels. The effort marks the launch of Commonwealth//McCann, Detroit’s “What Do You #PlayFor?” campaign, celebrating Manchester United and soccer for Chevrolet. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Venables Bell & Partners have an off-center campaign for Skyy Vodka, introducing the new tagline “West of Expected” for the California brand.

The new campaign sees improv actor Paul Welsh play a spokesman for the brand, lecturing in some kind of planetarium setting and using cosmic terminology as an analogy for drinking/bar culture. In the 30-second “Tipping” for example, Welsh explains that tipping (in this case giving a mouse in a maze a piece of cheese, for some reason) brings order to chaos, forming a connection with the bartender and getting you good service all night. In the similarly-toned “Attraction” a wing lemon (used to exemplify a wing man) bring together opposites: apples and oranges. It’s a strange approach, for sure, but then Skyy Vodka is an unusual brand — a California company with mostly Old World competition. The “West of Expected” tagline fits Skyy perfectly, and leaves room for a wealth of different approaches going forward.

“In the industry as a whole, and especially vodka, everyone is trying to out-cool themselves and appeal to people’s ego and vanity,” VB&P Executive Creative Director Will McGinness told Adweek. “We wanted to push off the industry norms and the Russian or Eastern European vodka companies and do our own thing and celebrate this different kind of vodka.”

Stick around for “Attraction”and credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

FCB San Francisco teamed up with Imaginary Forces and directors Miguel Lee and Charles Khoury for the above teaser for EA’s Battlefield Hardline, which is slated for an October 21st release.

The team takes a minimalist approach to the teaser, eschewing voiceover in favor of close ups of the game’s weaponry while also teasing a clash between law enforcement and criminals. True to the teaser format, the spot reveals little, leaving viewers wanting more. To pull off the trailer, Khoury and Lee directed separate shoots on the same stage. While Lee’s crew “was responsible for filming all of the actors, vehicles, weapons, gear and paraphernalia in a sleek, action-packed fashion,” Khoury and his team “shot at high speeds to capture all of the slow-motion explosions and actual weapon fire including a submachine gun, pump shotgun and assault rifle.” While the teaser reveals little about the Battlefield Hardline‘s plot or gameplay, weapon-loving fans of first-person shooters should eat this right up. Credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

BBDO New York solemnly pays tribute to servicemen in their Fourth of July spot for Guinness, entitled “Empty Chair.”

The spot, the latest U.S. installment of the brand’s “Made of More” campaign, was created in collaboration with Biscuit Filmworks and director Noam Murro. Its patriotism-stoking approach is nothing new to beer advertising, as Anomaly’s “A Hero’s Welcome” Super Bowl spot for Budweiser this year (to cite just one example) also celebrated American veterans in a somewhat cheesy fashion. How you view the ad will depend largely on your opinion of such an approach (as either a welcome homage or emotional manipulation) but the 90-second “Empty Chair” is certainly well-crafted. It opens on a bartender pouring a Guinness and leaving it at an empty table, an act she repeats many times over the course of the ad, at one point even stopping someone from taking a chair from the table. A delayed reveal at the spot’s conclusion puts everything into perspective, followed by Guinness’ “Made of More” tagline, which syncs well with the ad’s message.

It’s worth noting that between this solemn spot from Guinness and the opposite approach taken by Newcastle, the most memorable ads of the Independence Day season came from non-American brewers. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Grey London get rather fantastical in their new 30-second spot for Go Ahead, featuring wrestlers, a brass band, lots of drummer, and men with jet packs, all set to a Backstreet Boys song.

In the spot, entitled “The Most Important Snack of the Day” a woman sits at her drab office desk and takes a bite out of her Go Ahead snack bar. Immediately she is transported to a bright, fantastical world where she is hoisted up above the crazy scene below. It’s old-fashioned glitz and cheese, without a hashtag or social initiative in in sight, which is kind of refreshing. Surprisingly enough, the elaborate production for the spot was purportedly shot in only one take. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Disaronno is launching a new campaign in the U.S. which will go global in November 2014.

The new campaign maintains the “Be Originale” tagline from previous years, but with a shifted focus “from cocktail creation (i.e. their famed “Disaronno on the rocks” advertisement) to celebrating originality in all aspects of life.” In a new 15-second spot, young Disaronno drinkers “shake originale,” “groove originale,” and “flirt originale,” demonstrating the new campaign’s approach of celebrating the brand as a lifestyle, at the risk of coming across a bit over-the-top. The spot was directed by Laurence Dunmore, who also shot the photography for the campaign’s print elements.

“From the unmistakable aroma to the warm, sophisticated taste and the unique hammered glass bottle design made by master glass craftsmen from Murano, Disaronno defines what it means to ‘Be Originale’,” said Augusto Reina, CEO of Disaronno. “With this new exciting campaign, however, we wanted to bring the spirit of Disaronno’s individuality to life and challenge consumers to constantly shake things up.”

New Career Opportunities Daily: The best jobs in media.

Last month, Fallon launched a new campaign for Henkel’s Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their campaign with two more television spots, which, unsurprisingly, continue the goofiness trend for the brand.

One of the new 30-second spots, “Breakage” (featured above), sees a man so enamored with Loctite’s adhesive power that he fantasizes about breaking things, just so he and his buddy can glue them back together. The similarly toned “Shoe” sees the same man apprehensive about a shoe emergency. He glues the shoe together and then decides to try to put some weight on it, ensuing in a fairly predictable scenario. Both spots, which were directed by Emmy-winning director David Shane and will debut this week, conclude with a clip from the original campaign spot “Win at Glue.” Stick around for credits and “Shoe” after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

With the brand having passed the 10-year mark in Canada, john st. is re-introducing Mitsubishi with a new branding campaign, complete with a fresh tagline, “Built Better. Backed Better.”

Built around a series of 30-second ads, the new campaign implores Canadians to get to know Mitsubishi, since, as the ending line states, “With a ten year warranty, you’ll be spending a long time together.” The tagline and “get to know Mitsubishi” angle both highlight the extensive warranty, making for a cohesive strategy. The first in the series of television spots, “Get To Know Mitsubishi” goes through the brand’s logo, history, future, “the first mass-produced electric vehicle,” it’s designer, his mother, and the house he bought her, and the warranty, in rapid succession — perhaps too rapid. With each item introduced by “This is…” and the spot running through the list so quickly, it’s a bit too easy to miss information or tune the spot out altogether. The television campaign is supported by digital, print and radio ads.

“The idea for the campaign came right out of Mitsubishi’s industry best warranty,” explains Angus Tucker, executive creative producer/partner at john st. “It’s ten years, which means that when you buy a Mitsubishi, you’re going to be spending a lot of time with your vehicle, whether an Outlander, RVR, Lancer or Mirage. So you better get to know each other first.” Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Last year, Pantene made waves with their “Labels” ad from BBDO Guerrero in Manila, which explored how men and women are labeled differently for the same behavior. “Labels” gained over 46 million views and plenty of attention outside its home country of the Philippines. Now, Grey has issued a new campaign that acts as something of spiritual successor for the brand, which continues to explore gender norms. This time, Grey asks, “Why are women always apologizing?” which appears onscreen during the spots’ opening moments to prepare viewers for what’s to come.

Viewers are presented with women apologizing in a variety of scenarios, starting with a woman at work diminishing her own argument by asking, “Sorry, can I ask a stupid question?” Another woman apologizes when a man sits down next to her and encroaches on her space; a mother apologizes for handing off her baby to the father when he returns home from work; a woman says “Sorry, you go first” when a man interrupts her. Following these scenarios a new message appears on screen: “Don’t be sorry. Be strong and shine.” The ad then doubles back on the women from the initial scenarios, who are now presented as assertive and unapologetic. Unfortunately, the message is compromised when several of the women say “Sorry not sorry,” which is still sort of an apology. Maybe Grey just wanted to jump on the bandwagon of the popular hashtag (and Naya Rivera song) or prove that Pantene is hip to Internet culture, but it seriously undermines the impact of “Not Sorry.”

As Adweek reports, Pantene is supporting the campaign with the Shine Strong Fund, “which seeks to educate and enable women to overcome bias and societal expectations as well as celebrate strong women.” The Shine Strong Fund will collaborate with the American Association of University Women, to underwrite monetary grants and help women in college gain access to influential leaders. It’s a nice initiative, and a good way for Pantene to really get behind their recent campaigns. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

RKCR has launched a new campaign entitled “Can and Will,” which celebrates the “go anywhere” attitude of the Land Rover brand.

The campaign is centered around a 60-second television spot featuring individuals who embody the “Can and Will” spirit, including Mike Goody, who lost a leg in Afghanistan and aims to represent the UK in the Invictus Games this September (which Land Rover will be sponsoring), and 68-year-old competitive surfer Gwyn Haslock. “Don’t tell me I can’t,” these individuals state, “because I can and I will.” The spot recently began broadcasting on terrestrial, cable and satellite channels, in addition to ITV advert breaks during World Cup games. The stories behind the individuals in “Can and Will” can be found on the campaign website, www.canandwill.co.uk. Additionally, a “series of mini-documentary films have been commissioned in partnership with Channel 4, with Paralympic hero Ellie Simmons and actor Richard E. Grant talking about their ‘Can and Will’ stories,” which will be broadcast during breaks in Channel 4 programs and through C4’s digital platforms. The campaign will run throughout the summer.

“Our new ‘Can and Will’ brand campaign is a celebration of the spirit of determination,” said Jaguar Land Rover UK Marketing Director Laura Schwab. “It’s about embarking on new challenges, but also never quitting when the going gets tough. It’s an attitude which has seen Land Rover vehicles conquer some of the world’s most inhospitable locations.” We’ve got credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.