Hasta La Creative!

A new campaign from Commonwealth//McCann, Detroit for Chevrolet is allowing fans to be a part of Manchester United’s new shirt reveal.

Through a digital experience at www.chevroletfc.com “fans can be among the first to sign up and virtually wear the new shirt via their social channels.” A 60-second video stokes Manchester pride by following the history of the Manchester United shirt from the early 20th century to present day. Fans march down the street singing the “Glory, Glory, Man United” anthem. As each generation takes off their Manchester United shirt, a new group emerges, progressing in time to the modern day as the crowd makes their way to Old Trafford Stadium. Upon arrival they are joined by stars Wayne Rooney, Juan Mata, Robin van Persie and David De Gea wearing the new Chevrolet-branded jersey. Several Manchester United legends are also hidden in the crowd throughout the spot. “The History of the Manchester United Shirt” will run on both broadcast and digital channels. The effort marks the launch of Commonwealth//McCann, Detroit’s “What Do You #PlayFor?” campaign, celebrating Manchester United and soccer for Chevrolet. Stick around for credits after the jump. (more…)

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It’s time to start getting excited about the 2014 FIFA World Cup in Brazil. With the opening game about six months away, ESPN is set to debut their first spot in their campaign promoting the event during tomorrow’s telecast of the 2014 Rose Bowl.

Set to “Festival” by Icelandic maestros, Sigur Rós, the spot is, somewhat predictably, a mixture of footage of Brazil and historical World Cup moments. But then, what more could you want to begin stoking anticipation for the world’s biggest sporting event? The spot ends with the crop of current superstars who seek to win thier place in the ranks of World Cup history this summer: Lionel Messi, Cristiano Ronaldo, Mario Balotelli, Robin van Persie, and Neymar.

For those of you super World Cup buffs, here’s a partial list of the historical moments featured in the spot:

• Pele and his triumphant celebration in 1970

• Germany’s Franz Beckenbauer and Dutch captain Johan Cruyff exchanging flags moments before the 1974 Final

• Diego Maradona and his brilliant performance for Argentina in 1986

• Zinedine Zidane, whose epic performance for France led the host country to win the Cup in 1998

• Andres Iniesta, whose beautiful strike sealed Spain’s first World Cup title in 2010

• Cameroonian striker Roger Milla’s famous dance in 1990

• Dutch legend Johan Cruyff’s immortal turn in 1974

• England striker Geoff Hurst’s record-setting three-goal performance in a World Cup title match in 1966

• Dutch striker Dennis Bergkamp’s memorable touch against Argentina in 1998

• Carlos Alberto’s wonder-strike for Brazil in 1970

• Paolo Rossi hoisting the cup for Italy in 1982

ESPN’s full World Cup campaign will roll out gradually over the next couple of months. Stick around for the extended, 90 second online version of the ad, along with credits, after the jump. continued…

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