Hasta La Creative!

Your feet in heaven: semi-naked, surrounded with colors.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

The hippies saw many colors too. The difference is now you don’t have to take anything.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

Do you know what’s at the end of the rainbow? Your toes.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

Olympikus Tube. Full Shock Absorption.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Rafael Bohrer
Copywriter: Tiago Mattos
Illustrator: Casulo
Photographer: Claudio Menghetti
Published: February 2008

I studied animation in school, so I have to admit I’m a bit of a sucker for just about anything animated, but the simplicity and effectiveness of this Brazilian anti-smoking campaign is uniquely impressive. The pinscreen-esque animation seems to speak to the message, which is so simple, it works, and provides proof that things don’t need to be complicated to elicit social change.

The simple smokingkillsmore campaign certainly uses a few cigarettes in the process, but the awareness and impact it has well makes up for it.

check out more, including the making of the installation pieces, at osocio.

Where everything becomes sound.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Filipe Matiazi
Copywriter: Alexandre Stamm

Advertising Agency: DPZ, São Paulo, Brazil
Creative Directors: José Zaragoza, Marco Versolato, Fernando Rodrigues
Copywriter: Guilherme Fleury
Art Director: Bruno Landi
Published: January 2008

It may take long, but someday you’ll have to think about retirement.
Get a RealPrev retirement plan.

Advertising Agency: Lew’Lara\TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Filipe Cuvero
Copywriter: Leandro Lourenção
Photographer: Image bank
Published: February 2008

I do my part: I never leave the water running while brushing my teeth.
If your conscience is clear, ok, you don’t have to join us.

Advertising Agency: Lew’Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Felipe Luchi, Victor Sant’anna
Art Director: Felipe Luchi
Copywriter: Victor Sant’anna
Photographer: Alexandre Cantan
Published: August 2007

Mille. Now with air conditioning.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Sidney Araújo
Copywriter: Ricardo John
Released: January 2008