Cooperativa Agrícola de Itu: Cheating

Cooperativa Agrícola de Itu: Cheating

Nothing grows by chance. Use ITU fertilizers.

Advertising Agency: Lew’Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Mani Fadel, Victor Sant’anna, Felipe Luchi, Luciano Lincoln, Braulio Kuwabara
Art Director: Mozar Gudin
Copywriter: Tomas Correa
Illustrators: Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni, Gelmi
Published: September 2007

Cooperativa Agrícola de Itu: Nouveau Riche

Cooperativa Agrícola de Itu: Nouveau Riche

Nothing grows by chance. Use ITU fertilizers.

Advertising Agency: Lew’Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Mani Fadel, Victor Sant’anna, Felipe Luchi, Luciano Lincoln, Braulio Kuwabara
Art Director: Mozar Gudin
Copywriter: Tomas Correa
Illustrators: Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni, Gelmi
Published: September 2007

Cooperativa Agrícola de Itu: Silicone

Cooperativa Agrícola de Itu: Silicone

Nothing grows by chance. Use ITU fertilizers.

Advertising Agency: Lew’Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Mani Fadel, Victor Sant’anna, Felipe Luchi, Luciano Lincoln, Braulio Kuwabara
Art Director: Mozar Gudin
Copywriter: Tomas Correa
Illustrators: Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni, Gelmi
Published: September 2007

Tramontina: Tomato

Tramontina: Tomato

Tramontina. The perfect knife for an imperfect world.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
Published: March 2008

Tramontina: Cucumber

Tramontina: Cucumber

Tramontina. The perfect knife for an imperfect world.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
Published: March 2008

Tramontina: Carrot

Tramontina: Carrot

Tramontina. The perfect knife for an imperfect world.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
Published: March 2008

Adria pasta: Valentine’s Day

Adria pasta: Valentine's Day

Advertising Agency: age. comunicações, Brazil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Director: Henrique Mattos
Copywriter: João Vereza
Photographer: Mauricio Nahas
Published: May 2008

Curitiba Bookstore: Fake covers

Curitiba Bookstore: Fake covers

Advertising Agency: TIF Comunicação, Curitiba, Brazil
Creative Directors: Thiago Biazetto, Fhabyo Matesick
Art Director: Waldemar Segundo
Copywriter: Luiz Destri
Released: July 2007

A Bela Sintra: Adolf

A Bela Sintra: Adolf

Some things get better with time.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director / Copywriter: Sidney Araújo

A Bela Sintra: Beach

A Bela Sintra: Beach

Some things get better with time.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director / Copywriter: Sidney Araújo

A Bela Sintra: Peacock

A Bela Sintra: Peacock

Some things get better with time.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director / Copywriter: Sidney Araújo

A Bela Sintra: Mushroom

A Bela Sintra: Mushroom

Some things get better with time.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director / Copywriter: Sidney Araújo

Children and Adolescents Reference Center: Emily

Children and Adolescents Reference Center: Emily

Turn off the lights and help Emily overcome her fear of the dark.
Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.

Advertising Agency: EuroRSCG Brasil, São Paulo, Brazil
Art Directors: Daniel Poletto, Kleyton Mourão
Photographer: Geison Genga
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos
Via: bestadsontv

Children and Adolescents Reference Center: Peter

Children and Adolescents Reference Center: Peter

Turn off the lights and help Peter overcome his fear of the dark.
Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.

Advertising Agency: EuroRSCG Brasil, São Paulo, Brazil
Art Directors: Daniel Poletto, Kleyton Mourão
Photographer: Geison Genga
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos
Via: bestadsontv

Children and Adolescents Reference Center: Annie

Children and Adolescents Reference Center: Annie

Turn off the lights and help Annie overcome her fear of the dark.
Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.

Advertising Agency: EuroRSCG Brasil, São Paulo, Brazil
Art Directors: Daniel Poletto, Kleyton Mourão
Photographer: Geison Genga
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos
Via: bestadsontv

Döhler: Wolf

Döhler: Wolf

Döhler Embroidery products. Even what’s scary is cute.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Edu Borges
Art Director / Illustrator: Alexandre Amaral
Copywriter: Igor Becker
Photographer: Jeferson Caldart
Published: January 2007

Döhler: Frankenstein

Döhler: Frankenstein

Döhler Embroidery products. Even what’s scary is cute.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Edu Borges
Art Director / Illustrator: Alexandre Amaral
Copywriter: Igor Becker
Photographer: Jeferson Caldart
Published: January 2007

Döhler: Dracula

Döhler: Dracula

Döhler Embroidery products. Even what’s scary is cute.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Edu Borges
Art Director / Illustrator: Alexandre Amaral
Copywriter: Igor Becker
Photographer: Jeferson Caldart
Published: January 2007

Döhler: Hannibal

Döhler: Hannibal

Döhler Embroidery products. Even what’s scary is cute.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Edu Borges
Art Director / Illustrator: Alexandre Amaral
Copywriter: Igor Becker
Photographer: Jeferson Caldart
Published: January 2007

Döhler: Witch

Döhler: Witch

Döhler Embroidery products. Even what’s scary is cute.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Edu Borges
Art Director / Illustrator: Alexandre Amaral
Copywriter: Igor Becker
Photographer: Jeferson Caldart
Published: January 2007