(TrendHunter.com) When you contribute a huge amount of waste into the environment, and the world is suddenly aware of the issue, putting a spin on your waste is highly desirable. Coca-Cola arranged for some fine artist…
(TrendHunter.com) The kings of peculiar fashion, Viktor & Rolf, celebrate their unique work of the last 10 years with an exhibition at the Barbican Art Gallery in London. Holding true to their reputation, they are not …
(TrendHunter.com) Personal aluminum bottles are quickly gaining popularity, for health and ethical reasons. Klean Kanteen offers not only stylish plastic bottle alternatives, but the ability to customize them for marke…
(TrendHunter.com) H & M, the European brand now known around the world, has released images of their Fall 2008 ad campaigns, and the results are surprisingly not reflective of the brand.
The Swedish retailers, who ha…
(TrendHunter.com) What better way to show your support for your favorite presidential candidate than having his face smacked on your underwear? I am just glad that hip underwear brand Andrew Christian chose Obama and n…
(TrendHunter.com) Celebrities have been putting their brands on fashion for a decades, but recently Havaianas extended a similar invitation to makeup artists when they asked them to design limited edition sandals.
VI…
(TrendHunter.com) If you’ve ever lived in North America, chances are, you’ve had Rice Krispies . The puffed rice is equally well known for its gooey dessert counterpart, Rice Crispy Squares, as it is for its snap, crac…
Bushnell makes all kinds of yummy optics and cool electronic gadgets. From binocs, to laser range finders to GPS units to scopes to trail cameras. You know what a trail camera is don’t you? You attach it to a tree somewhere deep in the forest and it waits patiently until it senses movement. Then it clicks off a few frames. The idea is to photograph nature without all that human intervention stuff. Sometimes the results are pretty interesting. Like the photo of the raccoon who decided to take a ride on the back of the boar.
Now comes the report that Bushnell seems to be preparing to offer a cool million to the first person who can capture indisputable proof of the Sasquatch with one of their trail cameras. As noted, the Sasquatch is an advertising favorite and probably deserves a spot here.
In any case, a tip of the hat to our friends at Bushnell. The promotion is coming soon. The buzz is starting now.
(TrendHunter.com) Europe has long been recognized for gorgeous home appliances, with brands like Electrolux who have had a European presence for over 70 years. Finally, as of April 2008, Canadians can bring the chic lo…
(TrendHunter.com) Such a powerful ambient campaign that catches you off-guard. These Children and Adolescents Reference Center ads are printed in fluorescent ink as to appear normal with a child playing or innocently l…
Visa has been known to be aggressive as far as creating commercials is concerned and apparently all it needs is a mixture of one fine actress in the mold of Catherine Zeta-Jones to spearhead this commercial.
Visa is known all throughout the world and apparently there are not stops on where it can be used. With that in mind, it should not be surprising why most people prefer to use Visa in the way it should be and obviously for anyone at any time.
But what if worst comes to worst when even wise monkeys will really know the real worth of the Visa Credit Card?
Technorati Tags: catherine zeta-jones, visa, credit card, commercials, advertising
Flavoured milk has been slowly gaining attention in the
Just like any company that sees a great potential for growth in the market, the best way is to turn to advertising practices to help build on this opportunity. Rarely will you be able to come up with a great product that will surely bring in more customers and sales and with the proper ad placement and market penetration, rest assured that
“This new advertising campaign is part of our on-going objective to grow the flavoured milk category and support retailers. A large proportion of the sites have been selected to ensure that we reach people at the point of purchase, keeping
Yazoo front of mind.â€The flavoured milk category is one of the key drivers of growth in the soft drinks market.
(Source) Talking Retail
Technorati Tags: yazoo, flavoured milk, advertising, UK, retailers, ad placement, market penetration, consumer
There are a lot of things left unanswered as far as our future is concerned and a lot of it has to do with where we will find ourselves in the course of time. One thing we have to note is that global warming and eco-friendly issues will be beside us all the way and with that in mind, we cannot help but think what companies such as Sony will have for us by that time.
Sony can help us get a glimpse of things to come and they are showing this to us with this video that gives us highlights of the future. Take a look at this video so that you will have an idea on whether to look forward to the future or simply keep on wondering what we have in a couple of years ahead of us.
Technorati Tags: sony, technology, highlights, future, advertising, video, eco-friendly, global warming
Yesterday I wrote about my excitement for the coming Amstel Light campaign from the Richards Group. Well, as I watched the season finale of The Office last night on NBC (side note: can’t wait for July’s webisodes!), I got my first glance. Today, I scoured YouTube and found the spot for you all to see. I personally do like the spot. Although the jury is still out on whether it may act better as a travel ad for Amsterdam. Because it totally makes me want to plan a vacation… but drink Amstel Light? I guess if that’s the closest I can get to a city of party and sin, sign me up. What are your thoughts?
Technorati Tags: Amsterdam, Amstel Light, Holland, Heineken, beer, alcohol, party, nightlife, bier, brewing, tradition, commercials, TV, advertising, marketing, branding
I got into a discussion today with a friend about the Nike and Adidas campaigns and how they address the sport of soccer. I was well-aware of the recent Nike campaign, “Take it to the next level,” but I wasn’t as familiar with what Adidas was up to putting forth. Well I looked around (and watched) and have to say I’m impressed. Adidas produced a documentary surrounding Kaká, Messi, Gerrard and Beckham meeting local football teams in Andorra, San Marino and the Isles of Scilly as part of the film project “Dream Big”.
The production quality of the project is awesome and the feeling that it creates is truly heartwarming. Adidas sending out sports stars to these small cities creates a sense of global awareness and conscience. The concept of “Dream Big” is a strong message that speaks for both Adidas and youth culture in general.
Check out the full-length documentary on youtube: part one and part two.
It never ceases to amaze me how GMC, Ford, Toyota and Dodge always seem to get it right when targeting their core audience when it comes to truck buyers. For example, when you’re watching your next sporting event on TV this weekend there is a 90% chance you will see all of the following: heavy duty manual labor being performed, a ball-cap and/or flannel shirt, some rough terrain driving, and of course a shiny new truck. That’s a given, it’s been that way for at least thirty years.
 
Now, here’s where it gets really clever. You will probably see four or five different landscapes that represent a generic part of the US. This gives the prospective buyer their real sense of identify. Much more so than the other characteristics listed above. To me, this marketing scheme is brilliant. What these advertisers have figured out is that “America’s Heartland” is not in the fields of the Midwest, the Texas plains, or the back roads of the South, but rather about thirty miles outside the city limits of anytown USA.
The bottom line is this; the truck is distinctly American. Not rural American, country American, western American, northern American , southern American, etc. And if you think I’m wrong, go to any major city and look at who is driving them. There is no “typical” owner. America identifies with trucks not so much for use anymore but rather for landscape and memories.
This morning I read an article in Ad Age about new campaign that will be launching soon for Amstel Light. Previously, Publicis had dubbed Amstel Light as a beer for the connoisseur, someone who was looking for a sophisticated taste and used the tagline was “Live Tastefully.”
Now, the Richards Group is taking a stab at changing the brand and naming it, “Dam Good Bier,” proudly showing the beer’s Amersterdam heritage. The campaign, which will heavily hit New York City, is set to feature Dutch-style bikes (including a beer bike, like a traveling bar), and will rely on lots of print and TV as well. Personally, I’m pretty excited to see how the Richards Group is going to pull this off. It also makes me wish I lived in NY and could see these bikes riding around. Perhaps a special trip is in order.
So as the new campaign will be upon us, it’s time for beer drinkers everywhere to say goodbye to tasteful living and embrace Amstel Light as a lawless party beer, Amsterdam style.
Technorati Tags: beer, Amstel Light, Amsterdam, party, alcohol, advertising, branding, guerilla marketing, bier, Dutch
Food has to be the most essential good that most people will surely buy. Food is among the basic necessities that most people need but it still remains that their benefits will be considered by people as well.
Food is at the top of the heap of Maslow’s hierarchy of needs of man. People need them to survive but they are also particular on what they eat. To ensure that people are not conned into something that will not provide them any good when it comes to digesting, it would be best to make sure that potential markets know what they are bargaining for.
Besides, healthy eating is an obvious practice today and people want to know if what they will be eating is bad or good for their overall health.
Government ministers today welcomed new television food advertising guidelines, saying they were a step forward in tackling
New Zealand ’s obesity problem.The New Zealand Television Broadcasters’ council has launched a new Children’s Food Classification system as part of the guidelines for television adverts.
(Source) TV3 News
Technorati Tags: food, maslows hierarchy of needs advertising, television, guidelines, healthy eating
One thing you have to note about the great commercials we know of today is that people will want to see them over and over again. This is one of the best forms of advertising today and apparently most companies want to make sure that their ads cover all the grounds and necessities expected by their target market with regards to the product or service that they are offering.
Tools used in advertising such as the consideration of people, place and the script are important. To most, advertising means something only if they cost and show the product. Add that touch of creativity and right mix of tools and you will find people wanting to see that production on television over and over again.
Advertising commercials likewise helps establish an indirect form of brand recall so that future products or services will likewise be established in the process.
Walt Disney Co. is trying to get inside the minds of television viewers.
The Burbank-based entertainment company, with its profitable ESPN and ABC entertainment networks, said Tuesday that it was developing an “emerging media and advertising research lab” to try to figure out why people watch the shows they do.
(Source) Los Angeles Times
“You want to buy Desperate Houswives on DVD….”
The Walt Disney Company, not one to be content with a dominant sports and children’s entertainment conglomerate, along with half of my television channel lineup is now building an advertising research lab to find out how they can better reach us?
“By coupling Disney Media Networks’ top-quality content with advanced new research practices, we have an important opportunity to further explore the connection that viewers of all ages have with our entertainment, news and sports programming,†added Anne Sweeney, the president of Disney-ABC Television Group and co-chair of Disney Media Networks. “We look forward to working with Duane to learn more about the viewing experience across audiences and, in doing so, to heighten its value for the public, our advertising and distribution partners, and the industry as a whole.â€
I guess even the number one brand in theme park entertainment and children’s programming has to find a way to keep building on success. But, I can’t help but think a lot of this is Orwellian doublespeak for “people hate commercials, how do we get around that?” or “focus groups.”
Building a “lab” makes it sound almost sinister, since they’re not doing anything medical–evil scientists have labs, people who want to conquer the world have labs, frozen animation moguls are kept in labs.
Never mind, it makes sense now.
Rejected marketing ideas: Hannah Montana tramp stamps, Ty Pennington’s drink and build construction sets and ESPN: the toilet paper.
Technorati Tags: Disney, The Walt Disney Company, Advertising, Market Research, Lab Rats, Killing Sacred Cows
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
