American shoppers are more diverse than ever before. Recent figures from the Census Bureau show the probability of randomly selecting two U.S. residents who belong to different racial or ethnic groups increased from 54.9% in 2010 to 61.1% in 2020. Companies, naturally, are making efforts to reach the growing number of minority consumers living in…
Athletic apparel outfits Champs Sports and Eastbay are doing their best Gotenks from Dragonball Z impression by fusing together as one entity. Champs Sports x Eastbay, as the combo is now known, will operate under the Foot Locker umbrella as part of the retailer’s larger goal of appealing to Gen Z athletes. Guy Harkless is…
It’s not unusual for a company to pepper its regular customers with emails about promotions, new offerings and other tidbits of news. On notable occasions, shoppers will even get one of those heartfelt “A message from our founder” emails. The anxious early months of the pandemic saw quite a few of those, in fact. But…
DoorDash aims to boost delivery orders by millennial and Gen Z customers by plugging into the gaming community through a variety of new partnerships. In September, the platform hosted its first-ever gaming tournament called Battle of the Snacks, which aired on video streaming platform Twitch. The two-day event brought together teams of avid gamers representing…
If video game consoles were cocktails, video game brand Atari would be an old-fashioned. Started in 1972, the brand took off soon after, with classic titles such as Pong, Asteroid, Pac-Man and Space Invaders, among others. To re-live some of those classic moments as well as look ahead to the brand’s future, Atari is celebrating…
Supplemental insurance company Aflac was forced to adjust its lead generation strategy when the pandemic’s social distancing requirements put its main marketing tactic on hold. The company’s ability to upend its sales focus didn’t take a miracle, but it did rely on a form of marketing magic via its evolving three-year partnership with advertising analytics…
Ellie Doty is no longer North American chief marketing officer of fast-food chain Burger King, according to parent company Restaurant Brands International. “Ellie made the personal decision to leave the Burger King brand,” an RBI spokesperson told Adweek in an email. “We appreciate her many contributions to the brand and look forward to seeing what…
Famously served shaken or stirred, the martini is an iconic cocktail. French vodka brand Grey Goose is honoring the classic drink with its new campaign, “Vive Le Martini!” debuting today. “The inspiration for the Vive Le Martini! film came from wanting to celebrate both Grey Goose as the quintessential vodka, and the martini as an…
Though trick-or-treaters have barely had time to sort through their Halloween candy stashes, Target isn’t wasting any time rolling out its holiday messaging. Today the value-oriented department store banner unveiled a 30-second hero spot, along with a bevy of other assets that celebrate diversity, equity and inclusion. This latest creative effort is part of a…
In the age of shoppable livestreams, social commerce and influencer marketing, a static logo may seem like an afterthought when it comes to brand identity. But that shouldn’t be the case, according to a recent survey by graphic design service Vistaprint. Across all age groups, the overwhelming majority of respondents (92%) feel a logo should…
KFC is hiring Nintendo executive Nick Chavez as its new chief marketing officer. Chavez will lead marketing, advertising, public relations, media and consumer insights, as well as the brand’s digital initiatives. He will be responsible for developing and executing innovative marketing strategies to achieve growth for the fast food chain. Chavez will officially take on…
Cart.com has hired Kate Gunning to lead its marketing efforts as the ecommerce software and services firm looks to establish itself in the space between Amazon and retail platforms like Shopify. In her new role, Gunning will head up all aspects of brand strategy and marketing. She will officially start Nov. 8. Most recently, Gunning…
The global workforce is in the midst of a revolution. This month, the U.S. Bureau of Labor revealed that there were 10.4 million job openings in August, while employees leaving their jobs grew to 4.3 million. It’s the highest number on record since December 2000. Freelance platform Fiverr has embraced this workplace disruption with a…
Product line extensions allow brands to capitalize on low-hanging fruit. By leveraging their audience of loyal buyers and offering a new, extended product line, brands can deepen those existing relationships (and will likely nab some first-time customers too.) This move especially makes sense when the brand moves into a related space adjacent to their core…
The increasingly blurred lines between physical and virtual forms of interactivity have largely ignored the roughly 2.2 billion people in the world either blind or partially-sighted. Mastercard’s latest payments product, the Touch Card, is intended to rectify that. The card’s release is presented as part of a broader effort to demonstrate that inclusiveness, and addressing…
For a brand born for the outdoors, The North Face has strived to show how easily it fits in with the land of luxury fashion and on city streets. The brand’s fall campaign attempts to bring these environments together with the theme “Never Stop Exploring,” creating a challenge for The North Face, along with its…
The NBA’s 75th anniversary celebration has led to some quality ad content, such as the league’s recent spot featuring a who’s who of basketball stars past and present. Now, basketball publisher Slam is getting in on the action with a wide-ranging collectible drop called One ‘N Done. Beginning Oct. 28 with an ode to 75…
Celebrities are often spotted riding the Venice-Simplon Orient Express. The opulent train was made famous by Agatha Christie’s Murder on the Orient Express. Recent movies based on that 1934 novel have helped maintain that rail service’s rarefied air of classic luxury with hints of diabolical mystery. A single ticket from London to Venice goes for…
Financial services firm TIAA (Teachers Insurance and Annuity Association of America-College Retirement Equities Fund) has hired Stephen Tisdalle as chief brand and demand generation officer. In his newly created role, Tisdalle will oversee brand and advertising strategy and execution, creative services, paid and social media, and all marketing for TIAA’s institutional, wealth adviser and consumer…
Super Bowl 56 will take place Feb. 23, 2022, which seems far away but in reality it’s just around the corner. And while Tax Day (April 15, 2022) is even further out, Intuit’s Turbotax brand is ready for both of those nerve-wracking and hopeful moments with its Super Bowl LVI ad. This will be the…
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