As it revs up for Super Bowl 56, DraftKings announced that it has promoted Stephanie Sherman to the role of chief marketing officer. The online betting service will have a 30-second ad in Super Bowl 2022, produced by creative agency VaynerMedia, running during the first quarter. Over the past two years, Sherman has led DraftKings’…
Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But as plant-based food items populate restaurant menus beyond Veganuary promotional stunts, the chain is trying out a plant-based chorizo for a limited time. The new meatless menu item is getting some support from sports media…
Walgreens’ Patrick McLean is the latest chief marketing officer to step down from the role, as brands and personnel struggle with how to structure the job’s functions and duties. McLean joined the drugstore chain in Nov. 2019 after stints at financial services companies TD Ameritrade and Capital One. He revealed that he was leaving Walgreens…
Brand marketing veteran Micky Onvural is leaving her role as CEO of men’s clothing retailer Bonobos to become chief marketing and communications officer for retirement investment services firm TIAA. Onvural will report to Thasunda Brown Duckett, president and CEO of the company whose full name is Teachers Insurance and Annuity Association of America-College Retirement Equities…
The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to showcase your allegiance, it’s about sweat and NBA Top Shot moments. Blockchain platform Dapper Labs’ marketplace NBA Top Shot is dropping its first major ad today focusing on the future of collectibles with an appearance…
Just shy of her one-year anniversary as IBM’s chief marketing officer, software marketing veteran Carla Pi?eyro Sublett is out, the company confirmed. The marketing department will now report to Jonathan Adashek in his new role as chief communications officer and svp for marketing and communications. Adashek joined IBM as chief communications officer in January 2020….
Between the on-field drama at California’s SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022. To ramp up to the Big Game, the two brands have launched a campaign focusing on the NFL playoffs. The two-minute spot stars past NFL greats including brothers Eli and…
Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new media companies and products, such as the forthcoming Axios Pro, soft…
Environmentally conscious investors seeking to “do well by doing good” are shifting their money to funds that promise “fossil-free investing.” But their good intentions are often thwarted by mischaracterizations in prospectuses and marketing materials. Although claims of fossil-free investment funds are perfectly legal, advocates like nonprofit social investing watchdog As You Sow are pressing the…
Taco Bell is back in the Super Bowl limelight, announcing that it will release an ad for the Big Game after a five-year hiatus. Celebrating its 60-year anniversary this year, the restaurant chain will air a 30-second commercial in the fourth quarter of Super Bowl 56 that “celebrates a modern expression of Live M?s.” Though…
Known for making breakfast a slam dunk, Denny’s is taking things literally by partnering with Stanford University basketball player Fran Belibi to promote the limited-time return of its Super Slam breakfast. The name, image, likeness (NIL) deal will also see the restaurant chain donate $25,000 in Belibi’s name to the Billie Jean King-founded Women’s Sports…
Despite the excitement and attention that comes with college football Bowl Games in December or college basketball’s March Madness, there’s been a financial inequality that has permeated throughout the NCAA. During the 2016-2017 season, the NCAA topped $1 billion in annual revenue for the first time. NCAA conference the SEC could potentially reach $1.3 billion…
The rise of the gig economy during the Covid-19 pandemic has risen and tax-filing service TurboTax has recognized it. According to Pew Research, 16% of Americans have earned money from an online gig platform like driving for a ride-hailing app and delivering groceries or household items. Also, 31% of current or recent gig workers say…
If 2020 was a time when it became untenable for any marketer to avoid the deeply polarizing issues that upended life around the globe, from racial justice to sustainability to politics, 2021 forced a grand level of clarification about what a brand ultimately means. Marketers felt the force of consumers’ explicit demands to take declarative…
Einstein once observed that anyone who’s never made a mistake has never tried anything new. Well, as we know very well, companies try new things all the time–new products, new campaigns, new strategies. It follows that they make a proportional share of mistakes. Many are minor. Some are serious. As 2021 comes to an end,…
If you’re a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you’d better make them sustainable); introduce a new menu item (better make it plant-based); or appeal to consumers’ worship of celebrities. The first two options carry a great deal of…
Applying a fresh coat of paint can transform a home. And for brands, undergoing a rebrand is like applying a fresh coat of paint. This past year saw a slew of brands getting their homes in order, approaching their look and feel with fresh eyes and redefining their products, logos and messaging. At the heart…
After being purchased by Chicago-based investment firm Peak6 in 2019–which was followed by a rebrand the same year, and two logo changes–eSports organization Evil Geniuses is continuing to build up its brand reputation. To better position itself amid the rising popularity of eSports, Evil Geniuses has hired Krystal Hauserman as vice president and global head…
As food delivery services find themselves struggling to differentiate themselves, DoorDash has decided now is the time to name its first-ever chief marketing officer. The company is elevating vp of marketing Kofi Amoo-Gottfried to the newly-created position. Amoo-Gottfried has been in the role since May 2019. During that time, he oversaw brand, product and partner…
Sensitive content warning: This article mentions sexual assault. Mr. Big, is in fact, dead–again. Peloton confirmed to Adweek that actor Chris Noth, who plays Mr. Big in the Sex and the City franchise, will no longer appear in the company’s much-talked about video ad following reports alleging that he sexually assaulted two women. “Every single…
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