While the gender gap in average wages has been steadily closing, a wide chasm still exists when it comes to men’s and women’s sports and advertising spend. Ally Bank is trying to address that disparity in its own way. And the online-only financial institution, which specializes in home and auto lending, aims to influence others…
Sony Interactive Entertainment is revamping its PlayStation Plus subscription service, adding new tiers in the style of streaming services. The new version of Playstation Plus essentially merges Sony’s PlayStation Now streaming and PlayStation Plus cloud gaming services. It will now have three tiers–Essential, Extra and Premium–priced from $9.99 to $17.99 a month, with discounts for…
Commando, a women’s fashion brand that markets intimates, bodywear and ready-to-wear, is bringing in brand veteran Lori Wagner as chief marketing officer to expand the company’s global presence. She reports directly to Kerry O’Brien, Commando’s founder, head designer and CEO of South Burlington, Vermont. Wagner arrives with a range of experience at major fashion retailers….
For the first time since its debut more than 80 years ago, Kraft Macaroni & Cheese has officially adopted the name most people have been calling it anyway: Mac & Cheese. The name change is accompanied by an updated logo featuring a noodle dripping with cheese and fresh packaging that features a solid blue color,…
PepsiCo is shaking up the executive ranks among its various segments, including Frito-Lay and Quaker Foods, as the consumer packaged goods company looks to streamline leadership operations after two years of steady gains throughout the North American market. Starting on July 1, there will be a new president of PepsiCo Foods Canada (PFC), a new…
At the turn of the century, Razor scooters were all the talk on every local elementary school playground in America. Competing with ‘N Sync and Sony’s Playstation 2 in kid discourse was no problem as Razor’s product moved an estimated 5 million units in 2000. Now, the brand is looking to reclaim its status as…
Despite cyclical pandemic surges, inflation pressures and the lingering anxiety of returning to full-scale live events, the Frieze Art Fair’s agile recovery was successful. Evidence comes in the form of sold-out exhibitions in London, Los Angeles and New York, but the final judgment of its successful return comes from major brand partners that have stuck…
As Pride celebrations get underway, there’s also a cautious feeling given the political climate. What’s the right mood to strike? In general, there’s a sense of elation at being part of large gatherings again. But 2022 has also seen 39 states introduce more than 220 bills that would enshrine discrimination against queer people, including blocking…
Throughout the years, brands have struggled to showcase an authentic commitment to LGBTQ+ communities not just during Pride, but all year round. However, as Gen Z continues to lead today’s consumer trends, brands are in a unique position to make meaningful connections with LGBTQ+ youth. Brands like Macy’s, Abercrombie & Fitch and Harry’s have expressed…
While brands and agencies gird themselves for greater economic and regulatory uncertainty, the world’s biggest brands can take comfort in that even in the volatility of 2021, they all got bigger. But it’s the ways in which Apple, Google, Amazon, Microsoft and Tencent maintain their respective order as the top five most valuable marketers, according…
Adweek’s Brand Genius Award has stood as the marketing and branding world’s highest honors for roughly three decades. As we’ve done every year around this time, we’re asking our readers send us their picks for truly dynamic, groundbreaking brand builders. Each year, a distinguished panel of our senior editors convene to review those reader choices…
Food delivery has become one of the rituals for Super Bowl viewers with 59% of U.S. households likely to order food during the Big Game, according to virtual restaurant solution Nextbite. And pizza is king of the food categories as the most ordered cuisine (93%). Looking to take more slices out of the American pie…
Crypto and the stock market may be crashing, but collectibles show no signs of losing their value. It’s fitting then that Funko, the miner of pop culture figurines rendered in the brand’s recognizable black eyes and oversized heads, is bullish on its own grand growth plans. The Everett, Washington-based collectibles company is trying to pull…
There is never one singular entity to thank for stellar creativity. From burgeoning agency talent to industry thought leaders, prolific writers to onscreen icons, the art that sustains us is a community-wide accomplishment deserving of emphatic praise. Now in its eighth year, Adweek’s Creative 100 continues its celebration of today’s must-know creative professionals. These are…
In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging. This year’s roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a…
Fanatics Collectibles has established a wide reach in the sports trading card market over the past year and continues to grow, mainly through sports licensing deals. The trading cards and collectibles division of Fanatics is entering the college sports trading card market through its subsidiary Topps with a new basketball and football product line coming…
As the Boston Celtics hope to capture their 18th championship in franchise history in this year’s NBA Finals, small businesses will be at the heart of the team’s story thanks to a multi-year partnership with jersey patch sponsor Vistaprint. The marketing connection between the Celtics and Vista–the parent brand of Vistaprint, rebranded after the acquisition…
UK-founded international coffee chain Pret A Manger has unveiled a freshly-brewed brand purpose and visual identity to reflect its move into new global markets–and highlight its ongoing digital transformation. The high-street business said its new mission will be to “make every day a little brighter for customers,” with a vision to “spread joy at every…
There aren’t too many objects you can see on display at New York’s Museum of Modern Art and still purchase for your home. But one of them is the lounge chair and ottoman by Charles and Ray Eames. The fabled husband-and-wife design team–whose ethos held that post-war living spaces should be simple, beautiful and comfortable–made…
Insurance is a tougher sell for marketers than the more tangible advertising categories, especially when it comes to younger consumers. It’s not exactly an eye-catching new car or fashion line. So State Farm is hoping to introduce an element of fun to its otherwise actuarial discussions of premiums through gaming. The insurance brand partnered with…
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