Hasta La Creative!

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD/Art Director: Alain Briere
Senior Copywriter: Krista Wicklund
Copy Writer: Alicia Dotter
Art Director: Drew Stalker
Agency Producers: Anne Oburgh, Perrin Rausch
Music Supervisor: David Taylor

Production Co: Anonymous Content
Director: David Fincher
DP: Pawel Edelman

Editorial Co: Rock Paper Scissors
Editor: Kirk Baxter
Colorist: Angus Wall
Post Producer: Chris Noviello

VFX/Online: Asylum
VFX Supervisor: Sean Faden
Producer: Cassandra Khavari
Compositor: Tim Davies, Rob Trent, Joey Brattesani
Lead Modeler: Greg Stuhl
Lighting/Shader Artist: Matthew Maude, Denis Gauthier
CG Animator: Piotr Karwas
Tracker: Gary Laurie, Michael Lori, Eddie Offermann
Texture Artist : Tim Clark, John Hart

Music Composer: David Holmes
Sound Design: Mit Out Sound, Ren Klyce
Sound Mixer: Lime Studios, Loren Silber

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Art Director: Jamie Reilly
Copywriter: Kevin Tenglin
Agency Producers: Mike Refuerzo, Hank Zakroff, Francesca Moore

Production Co: Epoch Films
Director: Phil Morrison
DP: Neil Shapiro

Editorial Co: Mad River Post
Editors: Lucas Eskin

Post Co: Company 3
Brian Robinson, Stefan Sonnenfeld

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Art Director: Jamie Reilly
Copywriter: Kevin Tenglin
Agency Producers: Mike Refuerzo, Hank Zakroff, Francesca Moore

Production Co: Epoch Films
Director: Phil Morrison
DP: Neil Shapiro

Editorial Co: Mad River Post
Editors: Lucas Eskin

Post Co: Company 3
Brian Robinson, Stefan Sonnenfeld

Advertising School: Miami Ad School, Brazil
Art Director: William Silveira
Copywriter: Alexandre Giampaoli

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Scott Trattner
Art Director: Demian Oliveira, Jamie Reilly
Agency Producer: Serena Auroux
Assistant Producer: Chrissy Gilmartin
Lead Interactive Designer: Ryan Conlan
Interactive Designer: Jessica Tong
Agency Interactive Producer: Mikette Miller

Production Co: Anonymous Content
Director: Mark Romanek/Logan
DP: John Barr

Editorial Co: Nomad Editing Company, Inc
Editor: Glenn Martin

Animation/Design Co: Logan

Visual Effects Co: Mork & Lys
Lead Compositor: Brandon Sanders

Post Co: CO3
Stefan Sonnenfeld, Brian Robinson

It’s gonna get very touchy.

Art Director / Copywriter / Photographer: Lee
Released: 2008

New, trendy, and flashy products are often ripe targets for competitive ads. I always secretly enjoy when one company directly targets another via their advertising, despite knowing that a more creative (and ultimately more effective) solution most likely exists.

Lenovo seems to have had enough of the ever-so-popular Macbook Air, and takes a shot at it with the release of their new ThinkPad X300. Not only do they say “everything else is hot air,” but they even go as far as to loosely reference the Apple typefaces, gradients, and button styles of apple (below). It kind of takes the whole Mac vs. PC thing to a whole different level.