Cossette Puts Together Provocative Outdoor Campaign for Salvation Army Canada

The Salvation Army of Canada (unlike some politicians here in the states) believes that “No one should have to call the streets home.” That’s the phrase Toronto agency Cossette inscribed on home address signs and left in a variety of public locations (like bus stops and park benches) people frequent throughout the day that are also used as places to sleep by the homeless.

“The problem with homelessness is that it’s often easy to ignore. We wanted to jolt the public by putting messages in places – and in a manner – that would surprise them,” explains Cossette co-chief creative officer Matt Litzinger, adding “we continue to turn that communications experience on its head by telling our audience that these same locations are also places that street people call home.”

Cossette and Salvation Army of Canada also gave people the opportunity to make a five dollar donation via text, with a number included on the home address signs. Using unusual locations and the sense of the out of place to help call attention to homelessness is a smart tactic. Immediately giving them an opportunity to do something about it (before they forget) is the icing on the cake.

The video for the campaign keeps it simple, choosing to let the outdoor campaign tell its own story, with only a textual explanation and background music accompanying the shots of the home address signs at different locations. Since the outdoor campaign is the real message, this is all that’s necessary, adding anything else would just detract from the message.

 

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Nature’s Way Taps Dailey for Alive! Duties

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Well, what do you know, Dailey graces the site twice today (to be fair, we didn’t want this to get lost in the LifeLock story). Though the IPG-owned, West Hollywood, CA-based agency may have lost the LifeLock biz (as mentioned, it chose not to defend), it has gained a new client in Alive!, the multivitamin product from Green Bay, WI-based herbal medicine brand, Nature’s Way. From what sources tell us, Dailey beat out Olson in the Alive review. Regarding his company’s decision, Nature’s Way EVP/marketing Stewart Brennan says in a statement, “We knew we needed to find the best CPG agency on the West Coast. Dailey immediately understood our brand and our needs, and we’re really pleased with how everything’s progressed.”

As Alive! AOR, Dailey will handle everything from brand strategy and creative to media buying/planning and web development. Actually, the first work from the agency for its new client just broke via a national TV campaign.  Dailey takes over on Alive! for Goodby, Silverstein & Partners, which handled the account for just over a year.

 

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Ant Farm Unveils ‘Call of Duty: Ghosts’ Gameplay Launch Trailer

If you’re a fan of the Call of Duty franchise, then you’ve been eagerly awaiting the release of Call of Duty: Ghosts while witnessing an all-out advertising assault for the game that began all the way back in May. The conclusion to that campaign is the new gameplay launch trailer from Ant Farm, the best look yet at what the game will actually look like.

Coming about a week after the UK spot “Faboom,” and two weeks after the Eminem music video “Survival” (also the song featured in this trailer), Ant Farm has unveiled a no-nonsense look at Call of Duty: Ghosts in all its gameplay glory. It packs as much action as possible into its 1:13 length, and really is quite well put together. For a gameplay trailer, it feels downright cinematic. It has about as many explosions as a trailer for a Michael Bay movie, but also shows enough of the unique scenarios in the game to give viewers an idea of what makes this Call of Duty installment unique. I’m not a big fan of first-person shooters, but I’ve got to say Ant Farm did a great job at making this game look badass. Not only will long-time fans of the series be salivating in anticipation of Call of Duty: Ghost‘s Nov. 5 release, they may win a few converts as well. Credits after the jump. continued…

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Publicis Officially Acquires Beehive

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Well, at least one-half of our post from last week has panned out as Publicis Groupe has officially announced the acquisition of Mumbai-based integrated agency, Beehive Communications. The new entity will be rebranded as, you guessed it, Publicis Beehive and will continue to operate under the director of Beehive founder/CEO Sanjit Shastri, who along with the rest of the leadership team will report to Nakul Chopra, CEO/South Asia for Publicis Worldwide.  In a statement, Publicis Groupe COO Jean-Yves Naouri says, “We are making significant strides toward achieving our goals in India. By adding Beehive to the Publicis network, we will be able to capitalise on a great pool of talent and market potential, as well as strengthen the unparalleled services we provide to our clients.”

The ten-year-old Beehive, which also has a presence in Delhi and Bangalore, houses over 130 employees and is focused on media, digital, reputation management, research and brand activation. Among the 50 or so clients that Beehive currently works with are General Motors, Korea Tourism and Malaysia Tourism. As for fellow Mumbai-based agency Law & Kenneth, which we heard is also being eyed by Publicis Groupe, there’s no word yet on any acquisition moves, but we’ll keep you posted.

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7 Ways to Improve Your Ad Agency’s Efficiency

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Nothing loses an agency client faster than inefficient process and the frustration it causes. Not even Cannes-winning work can keep a client if the agency can’t manage the relationship properly. Earlier, we wrote about the impact of industry consolidation and how it has affected the ability of the acquired agency and its holding company siblings to work smoothly and efficiently.

Here are seven tips you can put to use right now to ensure your agency is serving your clients swiftly, effectively and efficiently – like the proverbial well-oiled machine.

More…

TBWA Continues Ad Blitz for Nissan Note with Fun ‘Ghost Train’ Spot

“Anticipate the unexpected with Safety Shield technologies,” says a narrator in Paris-based TBWA\G1’s spot “Ghost Train” for the Nissan Note. Normally such an announcement would come as a somber reminder of what could go wrong without the aid of such technology, usually following the car stopping short of a child who has run into the street (or something along those lines). We’ve all seen those ads. But TBWA\G1 went a different route with “Ghost Train,” attempting to make a utilitarian technology seem fun.

In the work above, a couple takes their car into a kind of drive-in haunted house, which is a thing that really should exist. The driver is alerted by the Safety Shield technology before a series of the haunted house’s robotic ghosts and ghouls approach the car. They seem to be having a lot of fun, and the high-tech looking baddies are some good eye-candy. It’s an entertaining little 46-second spot (although the Franz Ferdinand song featured was a little annoying). Nothing mind-blowing, but I’ll take a little low-key Halloween fun to start my Monday. Credits after the jump.  continued…

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Hmm, Well Lowe Campbell Ewald is Opening Up Shop in NYC After All

loweceWell, we sent inquiries to a few folks last week about this last week after receiving tips like this on Oct. 17: “Lowe NY Again??  Lowe is opening a ny office and the Milk account guy Sal Taibi is being tapped to run it as CEO.  Maybe old lowe clients going w him.   Ronald wohlman is the head creative guy.  Lowe/Campbell Ewald & hill holiday won Cadillac work awhile ago – Lowe NY to take up residence in ny hill holiday office.”

Now, reports are out confirming this and Sal Taibi is indeed leading the charge, not as CEO but as president of Lowe Campbell Ewald’s New York operation. Taibi most recently served as partner/GM at Deutsch NY but spent 16 years prior to that at Lowe, last serving in a similar role as president. No confirmation yet on Ronald Wohlman, but it doesn’t seem too far-fetched considering that he’s already spent the last nine years at Lowe, most recently serving as CCO on the Unilever, North America business.

We’ve just received the official release announcing the new LCE New York office, and in a statement, Lowe & Partners CEO Michael Wall says, “Lowe Campbell Ewald is an agency with a strong heritage and an integrated full service offering that drives great business results for its clients. This combination has already begun to show results as the agency complements Lowe’s
international network. Being able to front those capabilities out of New York alongside the existing U.S. locations should prove an attractive proposition for both national and international clients. Sal Taibi is a natural choice to lead New York given his experience in the market, the strength of his client relationships and his intimate knowledge of Lowe.”

Lowe Campbell Ewald New York is expected to officially open its doors in January 2014 and will include clients Taibi and crew have previously worked with. Regarding the new office, Jim Palmer, LCE CEO who essentially took over for Bill Ludwig this summer, adds, “Our new presence in New York speaks to the commitment we have to Lowe and the momentum our agencies are building together. Our New York office will bolster our national footprint from coast to coast. With offices in Detroit, Los Angeles, San Antonio and now New York, plus Lowe’s international talent and distribution channels, Lowe Campbell Ewald is poised to better help clients navigate the ever-evolving global media and marketing environment.”

Update: So, as of now, the Wohlman tip isn’t true as we’ve been told that no staffing decisions beyond Sal Taibi heading the office have been finalized yet. We’ll keep you posted. On the note about “Lowe NY Again?,” our sources clarify that Lowe has always had a NYC presence since Sir Frank Lowe led the ship and continued through the partnership with sister agency Deutsch, whose name was ‘Deutsch a Lowe and Partners Company’ since 2009. Now, it’s on to the next chapter.

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Let’s Watch People Get Hit With Water Balloons in Slow-Mo Courtesy of Sprite, BBR Saatchi

What’s even more fun than watching someone get hit in the face with a water balloon? Watching it in slow-motion.

This summer, BBR Saatchi & Saatchi, Israel wanted an attention grabbing way to introduce their new “Refresh It” tagline for Sprite Israel. So they set up booths at three different beaches and hit people in the face with water balloons, while a camera filmed all the action in slow-motion.

The slow-motion videos were automatically uploaded to consumers’ Facebook pages, and those with the most views won prizes. It’s a fun idea for a social campaign, and while it’s almost hard to imagine during the slow chill of October here in the northeast, the participants seem to be having a blast. Images of your friend getting hit in the face with a water balloon are exactly the kind of thing that you want to pass around Facebook, so this undoubtedly resulted in a lot of shares. The video highlights some of the action, including one dude who holds his dog during the ordeal, and is a fun little diversion. Kind of makes you sad that the summer’s over. Credits after the jump. continued…

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Heath to Head Up Strategy at Huge LA

catherineheathWe’ve received confirmation that Catherine Heath, who’s spent the last year in her native Australia serving as executive strategy director at M&C Saatchi Sydney (where she started her career over a decade ago on the planning side), is heading back to the States to head up strategy at Huge LA. It’s familiar turf for Heath, who spent over two years as a worldwide group planning director at TBWA\Chiat\Day LA. During her career, the planning vet also had a brief stint as chief strategy officer at now-defunct Boston operation Modernista! and served as VP/planning director at McCann and what was T.A.G. (now twofifteenmccann) for over two years.

While it’s been confirmed that Heath is joining Huge LA, no timetable has been set for her exact start date. We’ll keep you posted. As for the LA office itself, FYI, staff count is approximately 80 and clients include Vans, FX, National Geographic, and Tempur-Pedic.

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KesselsKramer LA Bows ‘URL Project’ for MOCA

KesselsKramer’s video for the Museum of Contemporary Art, Los Angeles tells the story of a unique digital art collaboration.

First, the idea behind the project: Digital artist Rafaël Rozendaal asked the YouTube community to submit ideas for the URL for his next project. He would then collaborate with the person who submitted the winning suggestion.

KesselsKramer’s video documents this collaborative process between Rozendaal and the winner. The URL selected was nothingeverhappens.com, which just makes me think of this. Rozendaal’s collaborator explains that he envisioned the site as “atmospheric” and “very-reduced” and the finished product certainly fits that description even if it’s “completely different” than the collaborator imagined it would be. This isn’t exactly my kind of art (it kind of just looks like a screensaver), but it’s a cool way for the Museum of Contemporary Art, Los Angeles to actively engage an audience.

You can check out more work from Rafaël Rozendaal at his website. Credits after the jump. continued…

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Penn, Braun Out at MRM NY

tinabraunWell, it looks like folks on the Spy line were on to something with this one as a little digging shows that Tina Braun and Danielle Penn are both no longer with MRM New York. We hear it was the agency that parted ways last week with Braun and Penn, who served as VP/account director and senior integrated project manager, respectively. No word yet on Braun’s next endeavor, but she spent over a decade at McCann Erickson and MRM, moving up the charts from account exec to her most current role, working with brands including USPS and Nestle. Penn, who worked at McGarryBowen as senior digital project manager prior to MRM, has already moved on to the client side, taking on a similar project management role at Prudential. No word yet from MRM on if there are plans to replace, but folks on the Spy line are telling us there may be “more cuts to come.”

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We Hear: Is Publicis Making Further Inroads into India?

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In a quick shout-out to the motherland, a few sources have been telling us this week that Publicis Groupe is on the verge of announcing the acquisition of majority stakes in Beehive Communications and Law & Kenneth, which are both headquartered in Mumbai but have offices throughout India. Both Beehive and L&W have been operating for a decade give or take and are full-service agencies. From what we’ve been told by tipsters, this is part of Publicis Groupe’s “aggressive investment plan” in India. Perhaps they’re on to something.

Late last year, the holding company acquired digital agency iStrat and brand marketing consultancy MarketGate. Then this past April, Publicis bought up acquired ecommerce technology services provider Neev and launched Razorfish in India, creating a new entity called Neev Razorfish in the process. Are Beehive and L&W next? Well, we’ve been told an announcement could come at any time this week. We’ve put in inquiries to all parties (there is that time difference thing, you know) and are awaiting word. We’ll keep you posted.

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MRY Officially Nabs Digital Duties for Jager

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It took a while to confirm, but New York-based MRY, which of course merged with LBi this year, has now officially been named digital AOR in the U.S. for college booze fave (for some, at least), Jagermeister. The spirits brand, which has also worked with  L.A.-based indie shop Mistress over the past couple of years, has tasked MRY with the usual digital AOR responsibilities including strategy and creative across channels. Regarding the deciscion, Heather Kozera, director of digital marketing for New Rochelle, NY-based Sidney Frank Importing Co., which houses the Jager brand among several others, says in a statement, “Looking for an agency partner was a big decision for us. MRY showed us they can deliver new and innovative digital ways to connect with our target – they had the right team and the right thinking to complement our brand and our initiatives.”

The partnership has already taken effect, with the first MRY work for Jagermeister set to debut later this year. No word if there was a review as of yet, but we’ll update if need be (Update: Well, there was no incumbent on the Jager digital biz at least). Mistress, meanwhile remains above the line agency for the brand.

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Nintendo, Leo Burnett Channel ‘Inception’ in Mario/Luigi Spot

In a spot that brings to mind Christopher Nolan’s Inception, doctors observe and interact with a sleeping Luigi to alter the dream world he resides in while sleeping.

At the beginning of the spot one of the doctors announces that the Nintendo 3DS “Will allow us to view the strange dreams of our friend Luigi.” The doctors probing a sleeping Luigi premise is balanced nicely with gameplay footage, including tiny Luigis forming a hammer and then a ball to battle enemies. At one point a doctor pulls on Luigi’s mustache, which acts as a slingshot for Mario in Luigi’s dream world. The typical Mario franchise charm is in full effect here.

“Sleeping Problems” incorporates gameplay into the spot in an organic way (not always easy to do), while making the game seem like a lot of fun. In fact, this makes me really want a 3DS. This is a problem, mostly because I can’t afford a 3DS any time soon. So thanks for that. Jerks.

Christopher Nolan could not be reached for comment. Credits and “bloopers” video after the jump.  continued…

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Your Undead Post, Part II: Hyundai Builds Zombie-Killing Machine in ‘Chop Shop’

“If you want to survive, listen up.”

So begins Innocean’s new spot “Speech” for Hyundai (Two undead posts in a day? What the hell, it’s October). The speaker of those lines credits his ability to live off the land and fight for his survival, but an onlooker points to his Hyundai zombie-killing vehicle. Although the spot’s attempt at humor falls mostly flat, it was  perfectly timed, debuting last night during the premiere of AMC’s The Walking Dead. The 30 second spot was also show during Talking Dead last night, while “The Walking Dead Chop Shop” — the site that lets users build their own Zombie Survival Machine — launched during San Diego’s Comic-Con in July. Innocean’s television spot will be accompanied by three digital spots in all — “Speech,” “Cooler” and “Difference — airing on Hyundai’s social media channels.

The spot functions not just as a stand-alone advertisement, but as a way to drive viewers to the “The Walking Dead Chop Shop” site, which is a great tie-in. Actually, I’m kind of not sure if the spot is a tie-in for the site, or the site is a tie-in for the spot. I’m going with the former, since the site existed first. At any rate, we covered “The Walking Dead Chop Shop” back in July, but for the link-averse, here’s a short review: you can use any of three Hyundai vehicles as your base-vehicle and then pimp them out with all kinds of accessories, like razor wire, a “horde plow” and (of course) flame throwers and cattle guns. This isn’t exactly my sort of thing, but it should be a lot of fun for the car/weapon happy and zombie-obsessed. Credits after the jump.

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Downtown Partners Chicago, Critical Mass Roll Out New Campaign for The Illinois Lottery’s ‘Hit or Miss’ Game

The Illinois Lottery wanted to get the word out about their new game, “Hit or Miss,” which has the best overall odds of winning (1 in 4.54) of any Illinois Lottery Game. The game offers rewards to players who match 8-12 or 0-4 of the given numbers, with a grand prize for matching all 12.

To help them promote the new game, The Illinois Lottery tapped Downtown Partners Chicago for a new television spot. That spot, “Hit or Miss,” introduces the new game in a way that will “reinforce the lottery brand’s ‘Anything’s Possible’ tagline by showcasing a win-win opportunity for players that allows them to win even when they do not match any of their numbers,” says  Jim Schmidt, partner and creative director at Downtown Partners Chicago. “Hit or Miss” gives viewers a peek inside the “Innovation Department” at The Good Life Inc. Several failed ideas are scoffed at by a director making the rounds, before he happens upon the “Hit or Miss” game — in this case represented by an archery target with arrows sticking out of it. “Win if you hit, win if you miss,” exclaims an excited developer. The director is pleased to finally be presented with a good idea. It’s not long until he’s shown another bad one, however: Lint Lotto.

The lighthearted spot is a good introduction to the win-win schtick of the new game, and the ending is actually worth a chuckle. Critical Mass is handling the display and social media aspects of the new campaign, which also encompasses coupons, point-of-sale advertising materials, radio spots, billboards, and promotional events. Credits after the jump. continued…

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Olson Makes Some Changes to Brand/Digital Group

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On this Friday late afternoon, we don’t want to spare the preamble but here’s what occurred today at Minneapolis-based agency Olson, whose CEO John Partilla (who took over at the beginning of the year) had to say to staff, verbatim. Let it roll.

“FROM: John Partilla

TO: Minneapolis Employees; Toronto Employees; Chicago Employees; San Francisco Employees

 

Hello All,

continued…

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Your Cuts Clarification Time: DDB, GSD&M Edition

gsdm1Well, there’s a little bit of doomsaying on the Spy line that needs to be broached. For instance, we received several tips about layoffs at DDB New York. What we’ve been told, from sources in the know, is that there were just a handful let go from the office. No word as to why, but while we’re on the Omnicom tip, let us tell you the layoffs that some were referring to at Austin-based GSD&M actually involved “A small reorganization involving two people..” Hope that helps for now.

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22squared is All Over the Place with ‘Unexpect Everything’ Campaign for Toyota Corolla

Atlanta agency 22squared just launched their “Unexpect Everything” campaign promoting the Corolla for Southeast Toyota, a campaign targeted at millenials that encompasses  broadcast, influencer marketing, social, digital, mobile, search, desktop gaming, experiential and in-dealership components. This includes the really terrible Tyler Ward music video for “Forever Starts Tonight” (featured after the jump), promoting the Toyota Corolla. I guess I didn’t expect that.

Southeast Toyota’s Tumblr is a huge part of the campaign, with most content driving viewers to the site. The Tumblr hosts a wealth of content, including “Corolla art captured by photographer Jack Parker and photos and videos from 15 influencers across Southeast Toyota’s five-state footprint” and seems to be updated regularly.

The most unique element to the “Unexpect Everything” campaign is definitely CorollaCade, the unfortunately named arcade-style virtual reality Corolla simulator developed in conjunction with Fullscreen and Ogeeku. Using Oculus Rift technology, “Ogeeku product designer Jon Brence built the virtual Corolla to specifications and even coded in key car features such as Bluetooth®, back-up camera, LED headlamps and a moonroof.” The homage to classic arcade driving campaigns breaks from tradition by not being about speed and adrenaline — rather it aims to immerse the driver as an accurate representation of what driving the Corolla is like. It seems like a lot of fun. The CorollaCade team may be expanding the project further. Jon Brence from the development team tells Engadget, “We are in talks with the brand [Toyota] to have another cabinet built for showcase to the public and for several events…” You can check out a video of the making of CorollaCade above. It seems like it was a fun project to be a part of.

Credits and the awfulness of Tyler Ward after the jump. continued…

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Walker Walks Away from Victors & Spoils

walkerbuntin1After spending nearly two years as an executive creative director at Havas-owned, Boulder-based, crowdsourcing agency Victors & Spoils, Chad Walker has split for Music City and taken residence as chief creative officer at Nashville-based Buntin Group. Buntin, if you needed to know, has worked with clients ranging from Bass Pro Shops to Burger King. On the V&S end, we’re awaiting comment on the matter and if there are plans to replace, but prior to joining said agency, Walker, a self-proclaimed bike geek, reader and Kentucky farm boy, served as a creative director at Arnold as well as a copywriter at both Ogilvy and kbs+.

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