Hasta La Creative!

What’s even more fun than watching someone get hit in the face with a water balloon? Watching it in slow-motion.

This summer, BBR Saatchi & Saatchi, Israel wanted an attention grabbing way to introduce their new “Refresh It” tagline for Sprite Israel. So they set up booths at three different beaches and hit people in the face with water balloons, while a camera filmed all the action in slow-motion.

The slow-motion videos were automatically uploaded to consumers’ Facebook pages, and those with the most views won prizes. It’s a fun idea for a social campaign, and while it’s almost hard to imagine during the slow chill of October here in the northeast, the participants seem to be having a blast. Images of your friend getting hit in the face with a water balloon are exactly the kind of thing that you want to pass around Facebook, so this undoubtedly resulted in a lot of shares. The video highlights some of the action, including one dude who holds his dog during the ordeal, and is a fun little diversion. Kind of makes you sad that the summer’s over. Credits after the jump. continued…

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