EXCLUSIVE: Sophia Zhang to Leave GALE After Less Than Three Months as North America CEO

Sophie Zhang will depart GALE on May 30 after more than a decade at the agency to take on a brand-side role.

EXCLUSIVE: IPG Mediabrands Lays Off Dozens as Analytics Roles Move Offshore

IPG Mediabrands reporredly laid off 35–40 analysts this week without warning, as it offshores junior roles and asks departing staff to train their replacements.

Attivo Acquires The Next Practice to Bolster AI, Digital Capabilities

Attivo has acquired AI-focused agency The Next Practice to strengthen its U.S. presence.

Flodesk Taps VCCP as First Creative AOR

Email marketing startup Flodesk has named VCCP its first creative agency of record, ADWEEK has learned. The decision marks a milestone for Flodesk, which has grown to over 90,000 customers […]

Texas-Based Indie Shop Bakery Wins Sendero Provisions Account

The western wear company selected the agency for creative, media, and content.

WPP Names Marie-Claire Barker Global Chief People Officer

WPP has appointed Marie-Claire Barker as global chief people officer, ADWEEK has learned. Barker, who assumes the role at the beginning of June, succeeds Lindsay Pattison, who announced in February […]

15 Campaigns Creatives Predict Will Win at Cannes Lions 2025

ADWEEK asked creative leaders to choose the work worthy of trophies at advertising’s most prestigious festival.

Movement Strategy Acquires Newfangled Studios to Create a Social Marketing Powerhouse

Movement Strategy has acquired Newfangled Studios in an eight-figure all-cash deal that combines organic and paid social capabilities.

Colle McVoy Wins Vitamix Creative Business

Vitamix has appointed Colle McVoy as its new agency of record after a three-month nationwide review, with the agency tasked with overseeing the brand’s Household portfolio.

Zales and Anomaly Court Stylish Zillennials with Bling-Filled Ads

Zales* has launched a new campaign developed in partnership with Anomaly in New York. The jewelry for sale at Zales today is featured prominently in the advertising. The campaign is not high concept, but it is fashionable, dramatic, and it’s also clearly advertising (where  product and story are neatly intertwined). The line “Own It” punctuates […]

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UM Wins 7-Eleven Media Business as Parent Company Nears $50B Sale

UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard.

McCann Wins Hefty and Reynolds Ad Business

McCann has won the Hefty and Reynolds Consumer Products business.

Madwell Cofounder Chris Sojka Drops Diss Track Targeting Ex-Partner’s New Venture

Chris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie.

From Mending Fences to Leading Through Crisis, Marla Kaplowitz Reflects on Her 4As Legacy

When Marla Kaplowitz first took the helm of the American Association of Advertising Agencies (4As) in 2017, she had a clear expectation: three to five years of leadership, then a […]

WPP Moves Grey Under Ogilvy Network

WPP shifts Grey to report into Ogilvy, keeping it an independent brand as AKQA prepares for new leadership.

Madwell Cofounder David Eisenman Launches AI-Centric Ad Agency

Madwell cofounder David Eisenman, whose dramatic falling-out with business partner Chris Sojka preceded the indie shop’s recent closure, has launched a new ad agency.

R/GA Appoints Urvashi Shivdasani as First Global CFO

Shivdasani is the agency’s first global C-suite hire under new ownership.

EXCLUSIVE: GroupM US Staff Told Up to 45% Will Be Impacted by Restructure

Sharb Farjami, CEO of GroupM North America, told employees during a company-wide town hall Friday afternoon that “about 40% to 45% of our entire workforce” will be impacted as part of a sweeping organizational restructure, according to a recording of an all-hands obtained by ADWEEK.

EXCLUSIVE: GroupM US Staff Told Up to 45% Will Be Impacted by Restructure

Sharb Farjami, CEO of GroupM North America, told employees during a company-wide town hall Friday afternoon that “about 40% to 45% of our entire workforce” will be impacted as part of a sweeping organizational restructure, according to a recording of an all-hands obtained by ADWEEK.

EXCLUSIVE: GroupM US Staff Told Up to 45% Will Be Impacted by Restructure

Sharb Farjami, CEO of GroupM North America, told employees during a company-wide town hall Friday afternoon that “about 40% to 45% of our entire workforce” will be impacted as part of a sweeping organizational restructure, according to a recording of an all-hands obtained by ADWEEK.