Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Tostitos gets festive for Cinco de Mayo Action star Danny Trejo and pop singer Sofia Reyes join forces to change how people celebrate Cinco de Mayo–and party throughout the summer, really. To help out, Frito-Lay chip…
From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it’s still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing. The business, owned by…
Apple TV+’s Severance, AMC’s Better Call Saul and … a Scotts Miracle-Gro ad? In the age of prestige TV, Magnolia Network is trying something different: creating its own version of prestige advertising. “Targeting is one thing, but having people believe and listen to you … is a whole other thing,” Greg Regis, evp of ad…
After a decade in business, Fernando Musa, the founder and chairman of David, is bringing the agency into the heart of the global advertising business: New York. “There’s no other city in the world to ignite the passion for advertising,” Musa told Adweek. The agency, which is named after advertising icon David Ogilvy, is opening…
Across the globe, countries are experiencing price hikes and inflation shockwaves. As the cost of living goes up across everything from energy to groceries, a study from Havas Media Group reveals how brands can best connect with customers thinking carefully about every dime. In March, U.K. inflation soared to its highest level in 30 years,…
Accenture Interactive is set to consolidate many of its creative agencies, apart from Droga5, under one entity. The move will see the network’s creative agencies become one division within Accenture Interactive and drop their individual names, while Droga5 will continue to be a standalone agency and retain its name. Sources close to the company have…
Earth Day might be over for another year, but consumers have a message for brands: stop promoting products and services that are damaging the planet. Fresh data shows the public is becoming increasingly frustrated with airlines, SUVs and fossil fuel companies for doing just that. A study from think tank The New Weather Institute and…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Tide helps out Doctor Strange Tide has gone fully Marvel-lous with an adventurous campaign that leverages the power of Doctor Strange. The spot–from Saatchi & Saatchi, Marvel Studios and The Bullitt Agency–features Doctor Strange’s pal Benedict…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Popeyes and Uber Eats dunk on the NBA Playoffs Following Dunkaroos’ March Madness dunking stunt, Popeyes and Uber Eats are bringing the same energy to the playoffs with the Most Dunkable Meal. The meal, which in…
The sun is almost shining and spring is in the air. And with with the emergence of the improved, if still volatile, weather across the U.K., gardening chain Dobbies Garden Centres has released a campaign that aims to motivate and compel gardeners to take action. The brand, established in 1865, is the U.K.’s largest garden…
Innocence in Danger, an international charity that protects children against violence and abuse, has co-opted Apple’s AirDrop technology to make a clever point about just how easy it is for kids to receive unsolicited lewd pictures via Bluetooth. Drawing on the insight that 86% of French people aged between 12 and 17 are now equipped…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsels #1: Busch Light wants you to pee in its cans In what sounds like a belated April Fools’ Day stunt but is actually more oriented to Earth Day, Busch Light is asking consumers to “Save a Tree,…
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…
Unilever, one of the world’s biggest advertisers, no longer has a dedicated chief marketing officer (CMO) role. Since April 2022, its most senior marketer, Conny Braams, has been appointed as its first chief digital and commercial officer to reflect the “blurring lines” between digital marketing and commerce. “It doesn’t mean we’re dropping marketing. It means…
On Feb. 23, staff from Kyiv-based creative shop Nebo went go-karting. “It was a team building trip. We went for some delicious food afterwards, everyone was chatting and drinking,” said Olga Kokoshko, the agency’s managing partner. Though enjoying herself, she dipped out of the festivities early to pack for a birthday trip planned the next…
In late October last year, British broadcaster Channel 4 announced that it was to enter a six-week partnership with Google and Avalon, the latter of which created the comedy series Taskmaster. This would see a takeover of an entire ad break each Thursday evening during the broadcast of an episode for the duration of the…
Marketers have a problem: People don’t believe the claims they make on sustainability. Now, new landmark global guidance aims to solve this issue, giving brands a framework to ensure assertions they make around the environment are credible. The World Federation of Advertisers (WFA) has worked with global regulators and brand leaders to publish six recommendations…
April Fools’ Day is back. In 2020, consumers fairly explicitly communicated to brands that the second month of a global pandemic was really not the time to be Fools-ing around–and, for the most part, brands took the hint. We saw a few April Fools’ brand stunts the following year, mostly of the harmless and charmingly…
Mastercard’s marketing team was well aware of the challenge inherent in launching the Touch Card, its payment tool for the blind and visually impaired, with a TV commercial. The idea behind the ad, “Spotlight,” reflects Mastercard’s wider attempt to convey its appeal to all senses, while demonstrating its intention to foster inclusion among underrepresented groups….
From the moment babies are brought into the world, judgement befalls moms and dads. From marked questions about breastfeeding, to well-intentioned strangers advising how many layers a baby should wear and to glares on the plane over the high-pitched screams of a toddler. For parents, online platforms such as Instagram, Facebook, YouTube and Mumsnet can…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
