You know what the ultimate hard-luck story is in advertising? “We’re in a low-interest category.” This is our industry’s equivalent of “I got stuck in traffic” or “last night’s beer must have been off.” It’s a flimsy excuse that is used to explain a lack of creativity in categories as diverse as financial services, logistics,…
In a poignant new campaign released by Lululemon, the athleisure brand delicately probes the impact isolation during the pandemic may have had on our emotional state, from lethargy to depression. Called “Feel,” the retailer said the campaign marks its largest creative effort to date and was developed in partnership with creative agency of record, Droga5….
Mobile-focused ticketing platform SeatGeek is OK with being the literal butt of the joke in its latest ad. The spot is accompanied by two other ads as part of a rebrand that includes an updated logo and color scheme that sought to exude vintage-style bold lettering in the center surrounded by a sea of dark…
While the end of summer is a little more than a month away, for Neiman Marcus the fall fashion season begins today. To mark the start of what is the most important time of year for luxury brands, the retailer unveiled its fall campaign, “Re-Introduce Yourself.” The messaging “encourages customers to embrace how they, the…
Following arguably the most difficult period in the sector’s history during Covid-19 restrictions, which saw budgets slashed as people were unable to leave their homes, out of home is set for a renaissance and the innovation of 3D technology could be a major part of its new era. Using its proprietary technology called DeepScreen, Ocean…
What’s more French than a croissant? Perhaps… a luxury handbag having an existential crisis? Given that the push and pull between the intellectual, the gastronomic, luxury and egalitarianism are all part of France’s heritage, these themes naturally weaved their way into Longchamp’s latest global campaign and its first for its Le Pliage bag. Rather than…
A U.K.-based charity is working with tattoo artists to recognize and combat human trafficking. Medaille Trust, a charity that supports survivors of human trafficking and modern slavery, is trying to raise awareness of this problem within the U.K., where there are an estimated 136,000 victims. More than 40 million people around the world are estimated…
The art of Karate is at a crossroads in its home country of Japan. With Tokyo playing host to the Olympic Games and Karate featuring as one of the sports for the first time, there was added pressure for the national athletes to perform strongly in this field, however, the gold medals were picked up…
After financial loss and recent allegations of workplace bullying, BrewDog is trying to lure in customers by promoting its environmental credentials. The Scottish beer brewer has launched a campaign that calls itself “the planet’s favorite beer.” The tagline refers to the environment but also a vastly diverse range of people who enjoy BrewDog’s beverages. Created…
Imagine a couple played by Jessica Alba and Zac Efron, who are partners in love and espionage. The spy duo embark on an epic desert caper across Dubai, sparring with villains and each other. This could be the plot of a summer blockbuster, but it is actually a tourism campaign for Dubai. Created by Mother,…
WPP, the world’s largest agency network has revealed a resurgence in its business performance during the first half of the year, admitting surprise to have beaten its expectation of two years to recover. However, it has also revealed a spike in staff bonuses being paid, expected to reach $626.6 million (450 million pounds) for the…
When KFC was preparing to open a new restaurant in a shopping mall on the Spanish island of Majorca, there was one problem: few people had heard of the location. The site of KFC’s new outlet is the Poligono de Son Malferit, a commercial neighborhood in Majorca that is best known for housing the local…
It was a lengthy (and complicated) road to independence for Victoria’s Secret, but this week it became official when Victoria’s Secret shares began trading on the New York Stock Exchange under the ticker symbol VSCO. Investors celebrated the brand’s move, bidding up its share price nearly 27% to $58.23 for a market cap of about…
The only sure bet about the 2020 Summer Olympics in Tokyo is uncertainty about what happens next. Normally, brands would plan for many years and months to build out their highly visible and expensive sponsorship deals and they could count with fair expectation the steps of the process and the results. This year, the process…
The pandemic brought digital transformation at lightning speeds to a vast amount of companies, greatly changing consumer habits. But other areas have had to adapt to social distancing and quarantining, like dating. From across the pond, Naomi Oluleye Walkland, vice president of EMEA marketing at Bumble, shares the innovation they’ve embraced in a COVID world,…
While Gap holds a special place in the retail landscape as one of the largest apparel brands in the U.S., it’s struggled to define itself over the last decade or so given a rapid shift in consumer behavior. But that may be beginning to change under new leadership, which includes Mary Alderete, who quietly took…
The reopening of bars, clubs and restaurants after coronavirus lockdowns may be cause for celebration, but it could also lead to excessive and harmful drinking. That is the warning behind a new campaign from Pernod Ricard as part of its long-running Responsible Party initiative, which aims to combat binge drinking among young people. The program…
Who doesn’t love a shaggy dog story? But sadly they don’t all end happily and for some animals, the future can be quite uncertain–a point being made by the British animal shelter, Dogs Trust in a campaign that wants owners to prepare for the future. The ‘Underwear Ever After’ campaign from London agency Creature aims…
Facing the threat of climate change, it may be tempting to imagine a better life in a distant galaxy. That is why one French organization wants to bring people back down to earth and renew the fight for our home planet. INRAE, France’s National Research Institute for Agriculture, Food and Environment that launched in 2020,…
Apparel retailer American Eagle unveiled a new back-to-school campaign this week under the tagline “Future Together. Jeans Forever,” which features actors Caleb McLaughlin, Jenna Ortega, Chase Stokes, Madison Bailey and singer Addison Rae. Top line Back-to-school campaigns this year carry extra significance, with many students returning to the physical classroom for the first time since…
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