Controversial microbrewery brand BrewDog has relaunched its golden can campaign despite seeing messaging for it banned by the Advertising Standards Authority (ASA) over claims they were misleading. The campaign began in November 2020 with a tweet from the company announcing that it had hidden 10 “solid gold” cans of its Punk IPA within 12-packs for…
What’s a velvetiser? Well, British luxury chocolate brand Hotel Chocolat’s first work from its new creative agency Gravity Road explains just that. The TV campaign, the first for the brand, explains what a contraption such as a velvetiser actually does–it velvetises of course. The campaign features an in-home hot chocolate machine developed by Hotel Chocolat…
The upcoming COP26 summit in Glasgow, Scotland will be arguably the most important environmental summit of world leaders to be held to date. As a result, there is a rush by brands to state their sustainability credentials and intentions to garner attention and build public confidence around the brands consumers buy. The advertising industry is…
Following the likes of Family Dollar and Walgreens, home improvement retailer Lowe’s is the latest to come out with a retail media network. Called One Roof Media Network, Lowe’s said it boasts “an extensive portfolio of omnichannel advertising services” to reach what it calls the “home lifestyle customer.” In addition to digital ad placements, the…
Advertising agencies are coming under increased scrutiny for their work with fossil fuel brands and were once again on the receiving end of activism when a recent campaign ran across 200 bus stops in the U.K., Paris and Belgium. The campaign, coordinated by the anonymous artists collective Brandalism, was timed to coincide with protests against…
The real estate industry in 2021 has been unprecedented. There are more offers than ever on fewer homes. A higher proportion of the offers are all-cash. The racial ownership gap is at its highest since the final days of segregation. Exacerbating this further is a global pandemic in which working from anywhere is now the…
To celebrate the United Nation’s annual Day of the Girl, Lego has released a campaign to recognize the important contribution women will make in the future through a series of films celebrating the ambitions of young girls today. The #girlsareready campaign aims to remind audiences that a girl can do anything they set their minds…
On 7 October 2006 Russian journalist, author and human rights campaigner Anna Politkovska?a was assassinated in the elevator of her apartment block. Five men were sent to jail for her killing, but who ordered her murder has never been revealed. By coincidence, that day is also the birthday of the country’s president Vladimir Putin, which…
Attempts to recreate KFC’s original chicken recipe by its founder Colonel Sanders are many, with YouTube featuring numerous recreations claiming to have copied it. Now the fast-food brand wants to reward the effort and time invested in doing so. According to KFC, over half a million videos (516,000) exist claiming to share the cooking method…
As tech billionaires Jeff Bezos and Elon Musk dream of flying to the stars in their privately funded space shuttles, the farmers of Sweden have sent a message to remind people that they are working to keep the focus on this planet and the climate challenges agriculture is facing. Cooperative Lantm?nnen, owned by 19,000 farmers…
Food brands in the U.K. are being forced to rapidly change how they market their products, due to a new set of legal restrictions on advertising anything which contains high fat, salt and sugar content (HFSS). These rules have caused major anxiety across marketeers, producers and media owners as the changes to the marketing playbook…
Not long ago, in the depths of the pandemic, Starbucks faced an uncertain future due to plummeting sales and a growing concern over whether coffee drinkers would ever return to some semblance of their pre-Covid-19 routines. Now, with revenue rebounding well above its 2019 results, the coffee chain has discovered it is more relevant than…
To call 2020 a challenging time for most industries would be quite the understatement. But for the businesses that aided our time spent indoors, such as streaming or delivery services, the year turned into an opportune time for growth. Online food delivery platform DoorDash, for instance, expanded its delivery services to include convenience and grocery…
The demand for delivery has exploded in the last 18 months, with one of the world’s largest logistics companies FedEx set to promote its services to the European marketplace as it aims to help business progress post-lockdown. The B-to-B campaign, from Redwood BBDO and its in-house production company Redwood Studios, aims to highlight FedEx’s e-commerce…
The growing urgency and the conversation around the climate crisis is almost at fever pitch ahead of the upcoming United Nations Climate Change Conference, or COP26, where world leaders will discuss their future environmental commitments. In advance, a campaign involving 20 green organizations–including Greenpeace–has begun calling for a ban on the advertising and sponsorship promotion…
The digital ad industry has a few more reliable constants than fraud, a problem that costs advertisers $51 million per day, according to Juniper Research. As malpractice, and criminal convictions mount, IAB Tech Lab is planning a further transparency crackdown by drafting detailed guidelines to help media buyers enact anti-fraud measures. In particular, the nonprofit…
You might not expect an insurance company to urge you to be reckless. But that is the message from Scandinavian insurer Hedvig, which throws caution to the wind in a new campaign targeting college students. As students start a new semester, with some leaving home for the first time, Hedvig’s ads simply read: “Go get…
Whether it’s tricking out your home office or preparing a meal for that special someone, Best Buy home experts are there to help in-store, online and at home. That’s the promise made in two new spots from the consumer electronics retailer, which began airing Sept. 26 and help kick off the brand’s busiest season of…
E.l.f. and its CMO Kory Marchisotto have received a number of accolades since the veteran beauty marketer joined the company more than two years ago. But few can compare to this past week, when the beauty brand achieved a kind of cultural milestone by becoming a question on the game show Jeopardy! “It was a…
A home should be an extension of the people who live in it is the message that comes from the latest campaign from British retailer B&Q as it tells people to “Build a Life.” The latest part of the ongoing “Choose Change” focus by the home and interiors retailer aims to showcase that by not…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
