An open letter has been signed by sustainability organizations and advertisers which aims to send a message to climate change summit COP26’s presidency and the United Nations Framework Convention on Climate Change (UNFCCC) as well as the world’s largest technology platforms including Facebook, TikTok and Twitter to tackle the spread of climate mis/disinformation. With an…
Can you even call it a Christmas ad if it hasn’t tried to tug on your heartstrings? In every festive season there are always a few brands that stray from the crowd of tearjerkers, and this year one of those anomalies is a story of conditional friendship and rejection. Dutch online retailer Bol.com begins its…
As the buzz grows around Adele’s upcoming album 30, the pop star debuted her latest single in Amazon’s Christmas ad. Her new song “Hold On” is the soundtrack of the ad, which was released on Monday and tells the story of a young woman struggling to adjust amid the pandemic. The lyrics are fitting, as…
Google aims to position its smartphone Pixel 6 as being “as individual” as its owner while it rolls out a European campaign, beginning in Germany. The campaign, created by Anomaly Berlin, will promote Pixel 6 and Pixel 6 Pro which went on sale initially in October, with the aim of conveying the phones as an…
To break through his crusty outer shell, Ebenezer Scrooge had to see his life–past, present and future–laid out in stark, brutally real terms, according to the classic holiday tale A Christmas Carol. But what if the old miser just needed an exercise-fueled endorphin rush? Fitness giant Peloton has used the beloved Charles Dickens story as…
For Christmas this year, Boots, the Walgreens (WBA)-owned British high-street health and beauty retailer, will introduce a new form of buying. Within its festive campaign that aims to celebrate the joy of the occasion, a shoppable TV channel is ready to sell the gifts that consumers want. “Bags of Joy,” created by The Pharm, the…
Recent earnings reports from Amazon, Alphabet and Facebook (now known as Meta) confirm what everyone knows: We, as a society, are increasingly online. During the third quarter of 2021, Alphabet’s year-over-year revenue increased 41% to $65.1 billion, while Facebook’s climbed 35% to $29 billion. Amazon’s business unit mainly consisting of its advertising services grew 50%…
SCOTLAND Glasgow – The environmental summit COP26 is now underway in Scotland with world leaders, members of the British Royal Family, global conglomerate chiefs, sustainability organizations and protesters all gathering in a bid to agree on measures that will reverse the climate crisis. American president Joe Biden, British Prime Minister Boris Johnson, Prince Charles and…
Though trick-or-treaters have barely had time to sort through their Halloween candy stashes, Target isn’t wasting any time rolling out its holiday messaging. Today the value-oriented department store banner unveiled a 30-second hero spot, along with a bevy of other assets that celebrate diversity, equity and inclusion. This latest creative effort is part of a…
Luxury retailer Neiman Marcus is leaning into consumer optimism about the holidays with a new campaign under the tagline “Celebrate Big, Love Even Bigger,” getting a bit of a jump on sales ahead of Halloween. The luxury banner also unveiled its Christmas Book catalogue for 2021. It’s an annual tradition that, like the campaign, combines…
Coca-Cola aims to give everyone more of a fuzzy glow than a fright this Halloween with its follow-up campaign under its recently released “Real Magic” brand platform. Created by Dentsu McGarry Bowen (MB) UK, “Ghost” sees a boy creep about the convenience store he lives above late one night after hearing some odd noises. He…
British retailer John Lewis has pulled a controversial ad for its home insurance after a regulator said the content could be misleading. John Lewis debuted its “Let Life Happen” campaign on Oct. 11 to promote its home insurance product. Set to the Stevie Nicks song “Edge of Seventeen,” it featured a boy dressed up in…
The American Automobile Association might have great brand recognition, but in a world of cell phone apps for directions, trip planning and ride-shares, many people under age 45 think of AAA as something for their parents, not them. To drive customer acquisition among younger generations, Scott Lugar, CMO of AAA Club Alliance, the affiliate that…
The growth of interest in cryptocurrency has been rapid of late, but there are still many valid fears from people who don’t yet understand it or are nervous about buying into it. Well, to allay those fears, here is Hollywood star and Oscar winner Matt Damon. He puts those worries to rest in a highly…
Advertising spend in the U.K. is forecast to reach record levels during the Christmas period, outperforming the rest of Europe at $10.7 billion (7.9 billion pounds), a growth of almost a quarter. The U.K. is expected to grow its ad spend by 24.8% this year during the weeks leading up to Christmas, according to research…
The global workforce is in the midst of a revolution. This month, the U.S. Bureau of Labor revealed that there were 10.4 million job openings in August, while employees leaving their jobs grew to 4.3 million. It’s the highest number on record since December 2000. Freelance platform Fiverr has embraced this workplace disruption with a…
If there is a company that symbolizes the rising and falling fortunes of U.S. apparel retail over the last few decades, it is Gap. The chain arguably reached its cultural apex during the 1990s, with supermodels donning the brand on the cover of Vogue magazine’s 100th anniversary edition in 1992 and actor Sharon Stone sporting…
Pop music queen Grace Jones is held up as an epitome of coolness. But she’s so iconic that she’s above the very concept of cool–as she demonstrates when she poses the question: “Why does everything need to be cool these days?” Jones asks this ironic question as the star of British finance company Barclaycard’s latest…
The power to connect families has been the focus of Facebook’s video calling device “Portal” since the early days of the pandemic in 2020. It’s one of the many tech platforms that has been helping people overcome the enforced physical restrictions experienced the world over. That focus continues in AMV BBDO’s integrated campaign to promote…
[Sensitive content: This article discusses sexual assault and murder.] The film starts with a simple question. “Ever called a girl ‘doll’?” a young man says, staring straight into the camera. Then other men appear on screen, asking questions that grow increasingly uncomfortable: “Ever stared at a woman on the bus?” “You ever guilt tripped her?…
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