Hasta La Creative!

According to the NYT Xerox Hopes Its New Logo Doesn’t Say ‘Copier’ – well good news Xerox, it doesn’t. It says “beach ball” or “hard peppermint candy” but not “Copier” or anything else you actually do.

“Our new brand reflects who we are, the markets we serve and the innovation that differentiates us in our industry. We have expanded into new markets, created new businesses, acquired new capabilities, developed technologies that launched new industries — all to ensure we make it easier, faster, and less costly for our customers to share information.” source press release

Sure, OK. Would you like a mint?

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Something strange happens at this time of year. People begin to take ads literally.

Seems that not everyone is liking the new Toyota campaign where people are shown doing all sorts of silly things in order to get rid of their old car. They’re killing them off by pushing them off rooftop parkings, cutting them in half with the help of the snowplow guy, chainsawing down trees next to it which will fall and crush the car just so.

Daniel Johnston, executive director of the Insurance Fraud Bureau of Massachusetts, said the only conceivable purpose for destroying your existing car, rather than simply trading it in, would be to collect insurance money to pay for a new car.

“Every scene that’s described in the ads is a crime,” Johnston said.

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