Benylin Ad Draws Ire of Businesses

_45337355_fluAs if the current economic state in most parts of the world are not enough, this ad by Benylin, “Take a Benylin Day“, is surely not helping. With most workers now on the crossroads since they would never know if they would be included in the recession bug, giving them excuses and ideas on how to call in sick is certainly not any business owner would want to see advertised.

Benylin’s website says the product is there to “take the guilt out of calling in sick when you need time off to rest and recover”.

“We urge employers and employees alike to take a stand against cold and flu by staying at home, rather than going into work,” it continues.

A word to the employees though. If they are found to be fibbing, their job is theirs to lose. At the rate the people are being laid off these days, the last thing you would want is to slack off.

You can watch the video here.

(Source) BBC

Brewery Closing in London

AnheuserLarge companies continue to buck the trend as this time around, beer making giant ANHEUSER-BUSCH INBEV will be reportedly closing down its historic Stag Brewery in Mortlake, South-West London. The expected shutdown date will be sometime next year.

“The industry is in recession, and every brewery is looking over its shoulder at the moment. Certainly the Government hasn’t helped with the excess duty on alcohol. They’ve been very punitive.”

Beer, a beverage that everyone practically is familiar with, would be the last thing you would think to be affected by all of this economic mess. But as we can see, it looks like no one is spared from the recession bug. The only thing people can do right now in that area is enjoy their beer until last year. It may probably be their last.

(Source) The Sun

Tesco Hit for False Advertising

Tesco Supermarket

Tesco Supermarket is in hot water for reportedly advertising bargain drink offers which it did not have. According to the reports, Tesco had announced a “cut-price” alcohol offering only to be found that the promotional gimmick was no more than a hoax to lure in customers to its fold.

And the Advertising Standards Authority (ASA) is understood to be pursuing a separate probe into reports Britain’s largest supermarket chain broke advertising by refusing to remove promotional banners in shop windows as supplies of the drinks ran dry.

The supermarket wars are reaching a boiling point and from the looks of it, Tesco may have gone in a wrong approach to up their standing.

(Source) Mail Online

Hyundai’s Car Program: “Return Car IF Fired”

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One thing that is holding back most people from getting a new car is their financial capacity to maintain monthly amortization for the vehicle that they may purchase. One reason why most car companies are falling due to debt is the fact that they have to deal with bad loans and people apprehensive of buying a car via financial services.

Thanks to Hyundai’s new car loan scheme all that is about to change. To entice car buying, they have come up with a program that will allow buyers to return their vehicles if they get fired or laid off. The promo only covers car purchases made within a year.

This move is bound to entice car buying. With no strings attached, people can look forward to better car buying options, something that has been keeping buyers hesitant these days.

According to the Hyundai Assurance Program, the South Korean automaker said people who finance or lease a new Hyundai during the next 12 months could return the car if they “experience an involuntary loss of income” within one year of the purchase date.

(Source) Fresh News

Phelps to Endorse Mazda in China

Michael PhelpsMichael Phelps continues to be the apple of the eye of advertisers these days. The latest company to enlist him as their endorser is DMG Entertainment, choosing the Olympic gold winner to be the new face of Mazda in China.

It looks like things can get only sweeter for Michael Phelps after his historic triumph at the last Beijing games. Add another company to his endorsement profile.

Phelps, the world’s greatest Olympian and 14-times Gold Medal winner, will exclusively endorse the new Mazda 6 model in a series of advertising campaigns that include TV commercials, newspaper and magazine adverts, as well as outdoor poster advertising and personal appearances.

(Source) MSNBC

Steve Jobs is Healthy After All!

Steve Jobs

If you categorize a hormonal imbalance as a serious illness then speculations are true that Steve Jobs is indeed suffering from something serious. But realistically, that is the only reason that has been keeping Jobs out of the picture as his absence at the Macworld circled rumors all around.

He has lost weight but is still up and about. He has declared that he will continue to serve Apple as long as he can and has openly stated that he will personally face the Apple board if he can no longer carry out his duties.

“I have given more than my all to Apple for the past 11 years now,” adds Jobs. “I will be the first one to step up and tell our Board of Directors if I can no longer continue to fulfill my duties as Apple’s CEO. I hope the Apple community will support me in my recovery, and know that I will always put what is best for Apple first.”

(Source) Market News

Lesser Energy Hogs by 2011

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There is no law that prohibits any consumer to buy a flat screen TV. Hence, if controlling the energy consumption problem is the real issue, then state regulators are best left going after the manufacturers and setting down laws that require a certain degree of energy consumption to help curb energy hogging due to the vast purchase of electronic items.

By 2011, such regulations will be set. The gadgets will still be around but hopefully improved. Retailers have to make the necessary adjustments as early as now or else risk the chance of manufacturing their product line that will be shelved permanently.

Mike McMaster, president of Wilshire Entertainment Inc., worries that a rush to impose TV efficiency standards “would be basically the end of our business.” His locations in Thousand Oaks and Valencia employ 54 people and specialize in sales and installation of custom home theater systems centered on extremely large TVs.

(Source) LA Times

LG Electronics Launches Broadband TV

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Are you tired of watching the same old programs or movies from the Blu-Ray DVD discs you have purchased? Well worry no longer. LG electronics has unveiled a new Broadband TV that allows you to watch streaming movies through its Internet-ready HDTV. Imagine being able to download and watch Netflix movies without the hassles of a set-top box? Totally Awesome!

It is believed that the TVs will be hooking up to your Internet via a wire or a wireless network.

Once you are no, you will need nothing else other than a Netflix subscription to be able to stream content straight to the new HDTV set.

The content is believed to be offered in both standard definition as well as in full high-definition.

(Source) DB Techno

Cyber Games Commence in Brunei

Cyber Games in Brunei

For the hardcore gamers, here is your chance to prove your skill. Gamers who are good with the PlayStation 3 games like Rock Band, Pro Evo Soccer 2009 and Call of Duty 4 can showcase their skills and go up with the best of the best at the Brunei Cyber Games III that will be held as part of the Consumer Fair Part III on January 8, 2009 at the International Convention Centre.

“It has been more than six months since the second Brunei Cyber Games. The public is anticipated for the next tournament and this is such a timely schedule together with the third Consumer Fair 2009. I’ve also introduced new games such as RockBand and COD4 to keep up with the trend.”

Show to the world how good you are and get some real competition while you are at it!

(Source) Brunei Online

Lipozene is Just Another Sham

LipozeneWhen you unveil weight supplements in the market, bear in mind that any form of medication or pills need to be backed up by clinical proof. There is a new weight loss supplement being promoted in the market, Lipozene but the only problem is, they lack the clinical proof that can support its safety and aid towards people who are now focusing on losing weight after the holidays.

Despite the claims made by the Obesity Research Institute (ORI) – the company name that’s branded on the packaging – that Lipozene is “clinically proven to reduce body fat,” no research is provided on the web site. Although there is plenty of information about how to buy the product, the ORI provides scant reason to buy their product.

Be careful of what you intake. There is no telling what they have in store for you.

(Source) InterSportsWire

Campbell Soup is Food Marketer of the Year

Campbell SoupCampbell Soup is no doubt the food marketer of the years, fending off the various factors that included a declining economy while maintaining its brand class compared to other products trying to survive by compromising their actual products. The rise of raw materials was something to worry about but what operations had to deal with was compensated by analytical and strategic marketing that included a head-on collision with General Mills’ Progresso.

Soup-wise, the company’s condensed business saw some softness last year as price increases impacted volume, but Campbell responded swiftly with a multimedia campaign that reminded consumers of the iconic products’ value as a nutritious, low-cost meal solution.

(Source) Marketing Daily

Heather Locklear Headed Back to Melrose Place?

locklearmelroseIf rumors are true, we may see the return of original cast member Heather Locklear at Melrose Place once again. Reports have it that the Locklear was approached on reviving her old role as Amanda Woodward but she has yet to reply.

The possible return of Locklear is expected to be a big boost to Melrose Place which is most probably looking for something juicy to add to its fold. Will Locklear be back?

E! Online’s inside sources say Heather has been approached to revive her role as “conniving advertising vixen” Amanda Woodward, but Heather’s rep says she hasn’t.

(Source) Examiner.com

JPG Magazine Closing Down Next Week

JPG Magazine LogoAfter AsianWeek had announced it was releasing its last issue today, another magazine has announced that it will be closing down next week. PG Magazine, a print and Web publication featuring pictures contributed by amateur and professional photographers, is likewise shutting down.

Similar to the reasoning behind AsianWeek, the financial turmoil has been identified as the culprit. In recent months, the future and status of most publications have been raised in light of the new mode of delivering information through the web and adding the economic crisis to the mix was just too much for publications we are all familiar with. Who could be next?

(Source) AFP

Pacquiao vs. Hatton on May 2

Bob ArumMark your calendars! The much anticipated match-up between boxing sensation Manny Pacquiao and Ricky Hatton has been set for May 2 in Sin City. With 5 months away, expect another rich purse for both fighters as this billing has been highly touted and expected to rack in the cash.

No definite amount has been disclosed although according to promoter Bob Arum the income from this one will be lucrative as well, bulk of which will be coming from the Britain pay-per-view. Pacquiao made no less than $10 million on his last fight against Oscar Dela Hoya.

The Filipino superstar is locked on to face Britain’s Ricky Hatton on May 2 in Las Vegas, and is hoping to land an even bigger fight against Floyd Mayweather Jr. later on.

(Source) Philippine Star

SpongeBob and Dora The Explorer Saved from Blackout

NickelodeonKids are sure to be relieved that favorite cartoon characters SpongeBob Square Pants and Dora the Explorer will continue to grace their TV sets as a last minute deal regarding the fees for the airing of these popular shows was finally settled. There was a dispute over fees for the airing of some shows by Viacom and Time Warner and a potential blackout would have resulted if not for the last-minute deal that happened earlier this morning.

Among the shows that would have been affected included:

1. SpongeBob SquarePants
2. Dora the Explorer
3. The Colbert Report
4. The Daily Show
5. MTV
6. Nickelodeon
7. Comedy Central

The impasse would have meant Viacom’s channels would be cut off to 13 million subscribers, said Alex Dudley, a Time Warner Cable vice president. The nation’s second-largest cable operator primarily serves people in the Carolinas, New York, Ohio, Southern California and Texas.

Time Warner chief executive Glenn Britt had earlier called Viacom’s demand for a 12 percent increase in fees – an extra $39 million on top of the estimated $300 million it pays Viacom annually – extortion and outrageous given the recession.

(Source) Charlotte Observer

Feng Shui Horoscopes for 2009

fengshuiFeng Shui has been a Chinese belief to which fortunes are told so that people who fall in a specific year and month can more or less have an idea of what is in store for them. You can believe them or not but the thing is, Feng Shui is a good guide that can really help you find your way for the coming year.

For 2009, the Year of the Ox does seem favorable to most. Career, relationships and health are normally the tops on the list and depending on the reliability of the Feng Shui expert you talk to, it doesn’t really hurt to check them out.

There are a lot of these Feng Shui sites on the web to which you can get your future fortune. If you have hesitations, go to the next and compare them for consistency. In the end, you can see the majority summary of what lies ahead.

On believing in Chinese horoscopes or not is entirely up to you. But for 2009 which has been branded a year of worst economic scenarios, maybe you would want to check out as well on how your life will go and thwart it if it doesn’t bring a good year for you.

Happy New Year Everyone!

Add A Kraft Application, Feed a Family

Kraft ApplicationA lot of gimmicks have been done by Facebook and its partners but this one has to be acknowledged. When you add the Kraft Application to your Facebook account, you automatically direct Kraft to feed 6 meals to hungry families. The same scenario happens when you successfully refer a friend to add the Kraft application. How is that for great advertising strategy that is bound to gain the nod of most people who look highly on acts of charity eh?

The consumer-goods giant earlier this month hooked up with social marketing company SocialVibe to release a cause-related Facebook application. The twist: Kraft donates six meals to hungry families through the Feeding America charity for each friend users convince to add the application.

It seems like an act of goodwill and something that can really entice any Facebook user to check out. Besides, if you have nothing better to give, why not help families in need? Better yet, entice your friends. Your effort is sure to spread to the others and perhaps we can help feed people who are growing hungry this holiday season. Not a bad cause!

(Source) AdWeek

Microsoft Not Spared from Recession

MicrosoftThis is bound to be a wake up call for people who believe that Microsoft is the last company to be hit by the economic turmoil befalling us today. It has been announced that Bill Gates and company will be laying off a large chunk of their staff in various regions by 15,000 workers in light of the hard times we are in.

Now this may be a cause for alarm for most people today. Who would ever thought that Microsoft would join the fray of cutting cost by releasing most of their employees today.

According to Fudzilla, web chitter chatter to this affect is now “no longer a rumour but a fact” and it would see Microsoft’s 90,000 global workforce trimmed by approximately 15,000 jobs come 15 January. As to which countries or departments will be hit worst that remains up in the air but it is said EMEA (Europe, Middle East and Africa) and MSN could be hit hardest by the redundancies.

The economic problem is getting worse folks. Let us try to keep our heads in check and start thinking of ways to survive!

(Source) Fudzilla

Goodbye GM, Hello Hyundai Genesis Coupe

Hyundai Genesis CoupeGeneral Motors has pulled out and this makes the promotional opportunities to capture a larger target market better for car companies that have stuck it out as far as the NFL advertising tactics are concerned. Hyundai for one has been serious about it all and will be officially unveiling its Hyundai Genesis Coupe at the upcoming Super Bowl.

The title of both commercials is “The Epic Lap.” Shot at Road Atlanta, the racetrack didn’t do much damage to the car. The company says the Genesis only needed a new set of tires after three days of filming.

So while GM is trying to recover from its tracks, other companies like Hyundai are on the offensive. Will their investment pay dividends?

(Source) Kicking Tires

Gatorade Changing Faces

New Gatorade LabelWho is not familiar with Gatorade? A popular sports drink, it was brought to fame by sports greats like Michael Jordan during his prime. But ever since, a lot of other players have cropped up. Among the names that gave Gatorade a run for its money included products carrying the name Activade, Accelerade and 100 Plus.

There are a lot of known tags that made Gatorade famous. Among them included being a drink with isotonic, hypertonic and electrolytes. But while many people feel that these are terms used to entice people to drink them especially for people who sweat it out.

This time however, it looks like Gatorade is applying a new approach, changing its labeling and packaging. Is this called for and needed? Compared to the old design, one may think that the company is saving on design and labeling costs.

New iterations of Gatorade Thirst Quencher, the flagship Gatorade brand, will sport a large letter G next to the brand’s iconic bolt. “For Gatorade, G represents the heart, hustle and soul of athleticism and will become a badge of pride for anyone who sweats.

(Source) Adweek