Hasta La Creative!

A lot of gimmicks have been done by Facebook and its partners but this one has to be acknowledged. When you add the Kraft Application to your Facebook account, you automatically direct Kraft to feed 6 meals to hungry families. The same scenario happens when you successfully refer a friend to add the Kraft application. How is that for great advertising strategy that is bound to gain the nod of most people who look highly on acts of charity eh?

The consumer-goods giant earlier this month hooked up with social marketing company SocialVibe to release a cause-related Facebook application. The twist: Kraft donates six meals to hungry families through the Feeding America charity for each friend users convince to add the application.

It seems like an act of goodwill and something that can really entice any Facebook user to check out. Besides, if you have nothing better to give, why not help families in need? Better yet, entice your friends. Your effort is sure to spread to the others and perhaps we can help feed people who are growing hungry this holiday season. Not a bad cause!

(Source) AdWeek