Hasta La Creative!

Campbell Soup is no doubt the food marketer of the years, fending off the various factors that included a declining economy while maintaining its brand class compared to other products trying to survive by compromising their actual products. The rise of raw materials was something to worry about but what operations had to deal with was compensated by analytical and strategic marketing that included a head-on collision with General Mills’ Progresso.

Soup-wise, the company’s condensed business saw some softness last year as price increases impacted volume, but Campbell responded swiftly with a multimedia campaign that reminded consumers of the iconic products’ value as a nutritious, low-cost meal solution.

(Source) Marketing Daily