Don’t panic. They’re not coming for our jobs anytime soon. But a computer has just created the first movie trailer designed with artificial intelligence.
Twentieth Century Fox asked the scientists at IBM to use the computing power of Watson, one of the most advanced AIs in the world, to create a trailer for its new horror movie about a terrifying AI named Morgan.
Wver bitten into a sandwich only to meet with freezerburn, an unsatisfyingly thin piece of bacon or an unwelcome vegetable? We’ve all been there. It’s one of our most trying and persistent #FirstWorldProblems.
But Wendy’s has a solution: The Baconator, which promises no frozen beef, no microwaved bacon and no vegetables whatsoever. And instead of food-porning us into submission, it’s conveying these messages with a trio of bizarre short stories, in which anthropomorphized foodstuffs try penetrating the Baconator in modern contexts.
For the layperson, internet routers are generally ugly and boring. They either work and are ignored, or they don’t and are infuriating.
But Google is having some fun promoting its OnHub, taking it on the road to a nudist colony, an Ernest Hemingway lookalike contest, a senior center’s bingo night, and a dolphin tank—all to show off how good it looks, and the tricks it can perform.
An ad for Playboy lingerie from Australian retailer Bras N Things has been deemed by the country’s ad watchdog to be too risqué to be shown on digital billboards. But the model in the spot has some choice words for critics who called the ad “vulgar” and likened it to “amateur porn.”
No single decade in recent memory has a monopoly on style. Or questionable exercise methods.
A new video, “The History of Exercise,” stars Nick Offerman and Michelle Obama looking back on past—and present—contraptions for working out, as a way to celebrate the 60th anniversary of the President’s Council on Fitness, Sports & Nutrition.
Is it worthwhile to make an ad about dad bods way after that meme peaked?
Probably not, but that didn’t stop Australian underwear brand Bonds from making a commercial where dads talk about the changes their bodies underwent after their kids were born—in a spot pegged to that country’s upcoming Father’s Day on Sept. 4.
Microsoft is still getting catty with Apple. This time, in song.
A new ad for the Surface Pro 4 pokes fun at the Macbook Air, continuing one of the Windows giant’s favorite traditions of recent years—mocking Siri, and other aspects of Apple products, in its marketing.
Unlike previous commercials, though, this attack—from M:United and Reset director Daniel Warwick—comes in musical form, with a man praising the Microsoft tablet and berating the Apple laptop in pop honky-tonk rhymes that might leave you laughing, or else curled up on the floor in the fetal position crying in pain.
To some extent, all brands seek to define themselves in ads. Airline KLM, however, takes this process to a reductive extreme in new work from agency Mustache, letting prospective passengers know that it is, in fact, more than anything else … an airline.
Coca-Cola’s grown tired of happiness, and is moving on to magic. As one does.
In “Taste the Magic,” a new spot by agency David, a waiter approaches a table that’s ordered an unusual amount of Coca-Colas. (Really, nobody wanted anything else?) A woman tells him she didn’t order a regular Coke. No problem! Before her eyes, he transforms it into a Coca-Cola Zero.
It turns out this is no ordinary waiter. This is Justin Flom, a resident Las Vegas magician and social media star.
It’s gotta be the hair.
Mother New York staffers have quietly pulled off a very fun agency selfie project, helping to replace the dated hairdo pics in the window of their favorite local barber shop with stylish portraits of the Mother employees themselves.
Pop culture is full of stories about people trying to escape the boring-ass town they were born in. Not so in Boring, Oregon. As one inhabitant remarks, “Nobody leaves. They think they’re gonna go, but they stay.”
Just like the Hotel California!
In a short film by Ogilvy & Mather London, a brand that we won’t mention until later (to avoid spoiling the reveal) takes us directly to Boring—which actually exists!—to learn its charms, attributes and history.
And now for something completely different in an election season dominated by Hillary Clinton and Donald Trump—a political ad starring “Dead Abe Lincoln” telling voters they “just got screwed” by the two-party system.
What if brand mascots weren’t chipper or cheerful? What if, instead of smiling ear to ear while trying to hock Energizer or McDonald’s, they were jaded, even sadistic?
That’s the world GQ has imagined in a new digital short featuring Danny McBride and Walton Goggins—two actors so perfect for showcasing the dark underbelly of any world that it’s easy to imagine they aren’t even acting here.
Nothing says love quite like twisted steel and shredded tires.
Wrecked cars, and their understandably shaken and contrite teenage drivers, appear in Carmichael Lynch’s latest work for Subaru, which focuses on the automaker’s safety record as part of its long-running and highly successful “Love” campaign.
“Betty B. goes to my school. This is my school.”
In “Betty B.,” a PSA written, directed, shot and edited by Matt Bieler, a crisp young voice recounts her relationship with a girl from school. As she describes how Betty B. courted her trust, from saying hello to teaching her how to put lipstick on, we see flashes of the places and objects around which their friendship bloomed.
“I like having a friend,” our protagonist muses, as she adds Betty B. on Facebook.
Halfway through the film, the narrative starts over. Same images, different relationship dynamics. See how it all plays out:
They’re tiny hard candies that may be small enough to fit between your thumb and forefinger, but they’re still packed with adventure, says a fun new campaign from The Martin Agency.
Overwhelmed as we are with wacky politicals, terrorist hysteria, a looming police state and social media’s unending attacks on our peace of mind, more than a few of us feel outsized pressure to do something—or at least say something—even when we normally wouldn’t.
This apparently applies to brands, too. In “This Land,” Delta and SS+K dive into the moral fray with a meditation on America from 30,000 feet up.
When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn’t an empty gesture. It was the first step in a marketing collaboration with the Bandara agency and film production company Frame Engine to give three of those kids virtual tours of the houses they drew.
When this Nutchello ad popped up in my feed, it melted my brain into a delicious puddle of chocolate pouring onto a gold cougar statue. You know, in a good way.
The ad, from Fallon, throws one quirky headline after another at you while you stare at giant type superimposed over impressively weird CGI. You are assailed by alternately relaxing and terrifying images.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
