Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who all pop out of the back of a box truck to mock them for drinking the beverage while not sweating.
There are lots of current applications of drone technology, but not many of them are very useful to the average consumer. But what’s this? A drone that allows you to literally snack nonstop? Now that’s something plenty of Americans can get behind.
There’s been a movement in two directions over the past few years in how movie trailers are edited and assembled.
They’ve adapted to new media platforms and audience tastes to more effectively and efficiently sell movies to audiences, making sure to present a product that has maximum appeal, showing a movie that is absolutely worth … whatever the call to action is. That might be dropping $10 and three hours at the theater, it might be the cost of a VOD rental, it might be the decision to maintain or begin a Netflix or Amazon Prime subscription.
Two bits of movie marketing from earlier this week show a couple of ways in which trailers are changing to get people’s attention.
Never mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage that it spent weeks seeding, without explanation, to health-conscious celebrities with active social media lives.
Job hunting is balls, especially when you’re fresh to the industry and have little more to your name than some spec work and a wild hope. Where do all those LinkedIn job submissions go, anyway? Nowhere you can follow, my friend.
The worst, though, is when you finally do get the recruiter’s name and it’s like trying to decrypt the Riddle of the Sphinx just to get them to look at you. That’s why designer and maker Cassondra Bazelow is coding up Responsive Recruiter Bot, a Facebook Messenger bot that, if nothing else, will at least give you the time of day. (Just don’t expect to get many words in edgewise.)
Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it’s a nine-minute testament to obscene flying decadence.
“Odd, isn’t it? For a man to run when technically he shouldn’t even be walking?”
We live in a magical time, when disability doesn’t have to spell the end of an active person’s journey. And a fascinating new Adidas campaign from India draws attention to something that has never occurred to most of us: Why should a blade-running athlete with only one foot—or anyone else—have to buy expensive athletic shoes for both feet?
Timberland wants to give liars the boot—a comfy boot, that is, and shoes too, with anti-fatigue technology, so folks won’t have to invent ridiculous excuses when their tired, aching feet make them goof up in the workplace.
There’s an Airbnb for everybody—classy desert dwellers, would-be Mowglis, horror buffs … and even compulsive TV show-bingers.
But if “Netflix and chill” isn’t your thing, and you’re a high-fidelity fiend who’s really bummed about the untimely end of the record label heydays, Sonos has the bed for you.
Skittles has responded with uncharacteristic yet appropriate seriousness after being dragged into the presidential race by Donald Trump Jr., son of the Republican nominee, who posted a controversial tweet on Monday with an analogy about Skittles and refugees.
Women everywhere, rejoice! There is now a car just for us!
Women’s magazine and marketing menace Cosmopolitan announced at London Fashion Week that it’s teamed up with car maker Seat to release a vehicle designed for “fun and fearless Cosmo girls.”
Basketball jerseys might seem like an odd medium for honoring historical figures or making political statements, but maybe the post-Kaepernick sports era is more woke than the one before it. It’s certainly made for better designs, if these images of the Memphis Grizzlies team jerseys are any indication.
Here’s a little inside-baseball stunt for all your advertising production people out there. Scotts Canada is running a new commercial that shows how Scotts Turf Builder Green Max will make you grass so green, you can even use it as a green screen.
Every brand story contains an element of myth.
In the case of Jack Daniel’s, legend has it that the brand’s founder, Jasper Newton “Jack” Daniel, had a mysterious safe that led to his death.
One day, after forgetting the combination, he kicked it so hard that he gave himself gangrene. An infection passed from his sore toe to his whole foot, then to his leg, which was amputated. This didn’t stop the gangrene from traveling, however, and Daniel ultimately died in 1911, at age 61, of progressive gangrene complications.
Since then, the safe has never left his office, which is part of a living museum in Lynchburg, Tenn. In terms of brand lore, this is Jack Daniel’s Heart of the Ocean—a weird talisman that’s traveled, untouched, through time. Maybe it’s even cursed.
But for the first time ever, it’s hitting the road. From now until Saturday, you can see the safe that cost the brand its founder at a pop-up experience called Jack Daniel’s Lynchburg General Store, located at 155 5th Ave. in New York City.
There’s a certain kind of advertising that you know is vying for a Cannes Lion, the kind of prestige work that will really make you think about the state of humanity—and if you’re lucky, the brand behind the spot.
Apple Music’s new spot, which broke on Sunday night’s Emmy Award telecast and pointed to the extended online version version below (brilliant timing, A+ media team), has James Corden pitching ad ideas for Apple Music—goofy and, later, overly ambitious ideas—much to the chagrin of Apple’s execs, who’d rather just tell people about the app’s functionality.
Apple broke a pair of iPhone 7 commercials during the Emmy Awards on Sunday night, advertising the latest incarnation of the device with the line: “Practically magic.” The spots push two improvements in particular—the camera’s upgraded abilities in low light, and the phone’s overall new water resistance.
This story about a young woman and an old man probably won’t end the way you think.
The duo sit and have a conversation about the elder’s health. His spirits are good, despite a few natural aches and pains. Then things take a turn for the weird, as the woman recalls their history together, dating back to 18 years prior.
As the dialogue continues down that dark path, the man recalls getting into regular fights, and she forgives him for causing trouble.
Ready to release your new logo to the world? Hold up a tick. Are you 100 percent sure it doesn’t look like ladybits or man berries?
Truly embracing the tenets of due diligence and risk mitigation, graphic designer Josh Mishell this week launched GenitalsOrNot.com, a satirical service that offers to spot the (hopefully) unintentional genitals in logos before they go pubic. Er, public.
“As with anything with which you are intimately familiar, sometimes it takes a third party to notice when something isn’t quite right,” the site notes. “If you’re unsure if your own design or the design an agency has performed for you has exposed accidental genitals in your design, hire us to perform a complete genital review.”
If you really love food, then you should probably be cooking, says this new ad from Danish butter brand Lurpak and Wieden + Kennedy London.
The remarkable 60-second spot argues that foodies should get off the couch, stop liking things on Instagram and reading cookbooks, and actually do the hard work involved in real cooking. And, oh yeah, use Lurpak butter while doing so.
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