Duelling billboards? Yes, indeed, that's what Starz is going for—in a fun partnership with Captain Morgan—with this outdoor campaign in Los Angeles for its new Michael Bay-produced pirate show Black Sails, which managed to knock the top out of the network's original premiere ratings with 3.5 million viewers this weekend.
The show has had a major presence in the geekosphere for half a year now. "I think it's the longest-lead campaign I've ever worked on," said Alison Hoffman, svp of original programming, marketing communication for Starz. "We were going to go to Comic Con San Diego, of course, and we decided to screen the entire first episode, and we had such overflow that we did it again."
Hoffman adds: "You always want to extend your reach, and Captain Morgan was kind of a first choice for us. There's this survival, hustler, thieving quality for Black Sails, and there's more fun and adventure for the Captain Morgan brand, and that was when we realized that we probably shouldn't be holding hands; we should be at war."
So at war they are, with duelling billboards across Sunset Boulevard, complete with cannons (and cannon holes). The campaign includes other out-of-home extravagances, notably some backlit, glowing bus ads. And while Hoffman said the network took a no-peglegs, no-eyepatches approach to the show proper, it has given in occasionally and celebrated Talk Like a Pirate Day, among other matey-related milestones.
"It's gritty and real," says Hoffman, "but at the same time … it's pirates."
As the clock ticks toward the Super Bowl kickoff, few people are working the pre-promotion circuit quite like John Stamos, Bob Saget and Dave Coulier. The former Full House co-stars make a reunion appearance in Dannon's game day ad for its Oikos Greek yogurt line, and the trio isn't wasting one moment of its renewed pop-culture relevance.
On Wednesday, the avuncular triumvirate hosted a Reddit "Ask Me Anything" session, in which they tackled tough questions like, "How can I join Jesse and the Rippers?" and "To each of you, what is your favorite type of pie?"
Next, they were on to Late Night With Jimmy Fallon, where they reprised their Full House roles and hairstyles in a sketch (which you can watch below) about helping Fallon overcome his anxiety about hosting The Tonight Show.
If you need still more of these three, you can watch a litany of videos created during their Dannon shoot on the brand's "Bromance" microsite. And if you need more than all that, you may have a serious problem and need professional help.
Sure, most Super Bowl ads feel like they're just a bunch of bull, but that's the literal and likable truth of Chevrolet's game day ad for the Silverado.
"Romance" puts a lighthearted spin on the Silverado's ongoing campaign from Leo Burnett Detroit and voiced by John Cusack. We see a Silverado owner carting his "very eligible bachelor" bull over long distances and into the company of a veritable heifer harem.
Less self-serious than some of the campaign's earlier installments, this spot should win over a fair share of Super Bowl viewers, especially those eagle-eyed enough to notice the "hot sausage" sign spotted en route to the livestock's romantic rendezvous.
How do you get your ad to the top of Reddit? Try erasing all the audio and bad copywriting, leaving only a few silent scenes of a sweaty, stripping tutor.
At least, that seemed to work for European thermostat app Wiser, whose new ad, "A Very Hot Afternoon," soared to Reddit's front page this week after a user converted the spot from agency Being into an animated GIF.
As you can see below by comparing the original YouTube clip to the silent animation, this translation really highlights how mediocre and pointless the actual ad's final 30 seconds are.
Also, as with any scene from the "hot for teacher" trope, it's always funny to imagine how disturbing this spot would be if the genders were reversed. A sweaty guy slowly undressing next to a young girl? Watching that kind of clip is likely to get you a visit from the feds, or at least Chris Hansen.
Newcastle Brown Ale, which didn't buy airtime in Sunday's Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this week—including the hilarious endorsement below by Anna Kendrick.
Just like last week's Newcastle trailer was the year's best Super Bowl teaser, Kendrick's performance will surely be the funniest among this year's celebs.
Newcastle has done a lot of great stuff around this faux Super Bowl campaign, including a brilliantly self-mocking native ad on Gawker as well as bogus focus-group videos and another endorsement video starring Keyshawn Johnson.
"It seemed like the obvious thing we had to do, and unfair to the world if we didn't," Newcastle brand director Quinn Kilbury said of the Super Bowl ambush. "The Super Bowl is great. The game is amazing, everyone loves the game. But it's become much more about marketing in some ways, and the over-the-top ridiculousness that surrounds it. I saw a lot of that when I was doing the real Super Bowl marketing stuff over at Pepsi, so it's close to my heart, and it is a little ridiculous sometimes. For a brand that likes to poke fun at marketing, we had to poke fun at Super Bowl marketing at some point."
He added: "The brief to Droga5 was, essentially, hijack the conversation around Super Bowl marketing. We had a couple of ideas, but essentially that was it. At first I think we saw doing something around the game itself, but then we thought if you're going to do the Super Bowl, or the Super [Bleep], as we're calling it, you have to be true to the whole marketing show. You have to treat the commercial like it's a $100 million blockbuster."
Well, this is something—a (probably fake) PSA from Australia that tries to scare its audience into staying in school by warning them of some pretty intense consequences should they play hooky. The ad is completely weird, shocking and illogical—but hey, half a million YouTube views in 24 hours makes it all worth it in the end?
UPDATE: Judging by the client website, this is probably a hoax campaign—an ad for the directing team. Credits below. Via Osocio.
Warning: Video is graphic.
CREDITS Client: Learn for Life Foundation of Western Australia Agency: Henry & Aaron Writers, Directors: Henry Inglis, Aaron McCann Producer: Lauren Elliott
You think you're clever, but you're not, with your #amirite, #notgonnalie, #bitchesbetrippin and (God forbid) #epic. You, wanton hashtagger, must be stopped.
Threshold Interactive, an independent digital shop in Los Angeles, has created an app called Hash Snag that aims to rid the world of #useless #meaningless hashtags. That's a whole lot of heavy lifting.
Here's how it works: The app intercepts your attempted tweets and then butchers them to help you avoid embarrassment. It either erases the hashtags for you or replaces the most common offenders (#YOLO, #LOL, etc.) with self-defeating terms like #Unfollow.
The agency, responsible for "Pocket Like It's Hot," Snoop Lion's musical ode to frozen meat snacks, dispatched chief innovation officer John Montgomery to explain why we need this tool. In the video below, he tries to chip away at the problem of misused, over-the-top hashtagging. And, oh yeah, he mows down a distracted hashtag abuser with his car. Hey, #shehaditcoming.
It’s a well-established fact that Kraft Macaroni & Cheese lovers are a fanatical lot, hopelessly addicted to their chosen comfort food. So for them (and me), most of the scenarios in this spot should be familiar: Hiding your mac from loved ones (guilty), snorking the last few bites off someone else’s plate while doing the dishes (guilty), interrupting grace for a forkful, ignoring a potential love interest in favor of delicious pasta, destroying your child's macaroni art in the name of cheesy goodness, and finally stealing a truckload of the stuff in a hyperbolic final act not nearly as funny as the rest of the spot. (Nice to note they're still using Ted Williams' creamy outro at the end.) Set to A Chorus Line's "What I Did for Love," this reliable if somewhat formulaic spot from Crispin Porter + Bogusky is sure to please Kraft's fans who will gleefully share it when they see their own special brand of crazy represented.
CREDITS: Agency: Crispin Porter + Bogusky Executive Creative Director: Adam Chasnow Creative Director: Michael Raso Associate Creative Director, Copywriter: Paul Sincoff Associate Creative Director, Art Director: Kyle Jones
As Super Bowl ads continue to roll out days before the event, Jaguar has joined the trend and released its first game day spot, "Rendezvous."
The 60-second ad from Spark 44 features a trio of "British villains," played by Ben Kingsley, Tom Hiddleston and Mark Strong. Unfortunately, we don't see them pulling off a billion-dollar caper or foiling some James Bond-ian superspy. But we do get to hear them wax eloquently about why Brits make better bad guys, and that's something.
Personally, I had wondered how they'd handle the pronunciation of the British brand, which is "Jag-waar" in America and "Jag-you-are" in the U.K. The burden of the word lands on Strong (Lord Blackwood in 2009's Sherlock Holmes), who basically says it so fast, you'll be lucky to catch it at all.
While the spot's star power is sure to merit some game day buzz, the execution does seem to suffer a bit from a "too many cooks in the kitchen" vibe. The ad is called both "British Villains" and "Rendezvous"; the hashtag is #GoodToBeBad; the URL is BritishVillains.com; and the tagline is, "How alive are you?" After all that, is there still room in your brain for the name of the car? (Hint: It's the F-Type coupe.)
Ellen DeGeneres will be among the parade of celebrities in this Sunday's Super Bowl, as she dances with bears and wolves in a stylish and amusing Goldilocks and the Three Bears parody for Beats Music, the subscription-based online music-streaming service.
You can see the full spot—or at least a version of it, running longer than 60 seconds—within the clip below, which will air Thursday on DeGeneres's talk show. The Beats Music app is "something I absolutely love," she says in introducing it. "I had so much fun shooting the commercial. And you're really not supposed to see it until the Super Bowl, but it's my birthday and my show, so I get to do what I want."
Beats Music also aired a spot on the Grammys that was written and narrated by Trent Reznor, who serves as chief creative officer for the service.
Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that other big February sporting event—that's right, we're talking about the Sochi Winter Olympics—that might be just as good as any of the best ads we'll see this Sunday.
Over the next few weeks, JCPenney will be encouraging customers to round up purchases to the nearest dollar to support the U.S. Olympic Committee. To promote the campaign, Penney came up with an extremely random but also sort-of-genius concept: an Olympics-themed remake (by EVB and Victors & Spoils) of Blackstreet's 1996 hip-hop classic "No Diggity" featuring alpine skier (and 2006 gold medal winner) Ted Ligety. And if that's not bizarre-slash-wonderful enough for you, the retailer got Blackstreet's own C. Black to perform it and star in the video.
"Go Ligety" loosely parodies Blackstreet's original "No Diggity" video, but with JCPenney being a family brand and all, there are some pretty major changes: Rather than having scantily clad video girls emerge from a limo, the "Go Ligety" backup dancers are a group of minivan-driving suburban moms. Instead of lyrics like "Strictly bitch, you don't play around/Cover much ground, got game by the pound," we get, "There is no better way/To say hooray for Team USA." And this time, the puppet version of C. Black has a friend: a Lil' Ligety marionette!
A word of advice before watching this spot: Be prepared to have "Go Ligety" stuck in your head for the next 24 hours. That is, if you haven't started humming it already.
Credits below.
CREDITS Client: JCPenney Spot: "Go Ligety" Agency: EVB, Victors & Spoils Group Creative Directors: Steve Babcock, Noah Clark Creative Directors: Rich Ford, David Gonsalves Art Director: Zack Roif Executive Integrated Producer: Lisa Effress Account Director: Lynn Harris Account Manager: Mike Dusman Production Company: World War Seven Director: Shillick Executive Producer (Production Company): Josh Ferrazzano Producer (Production Company): Mike Begovich Director of Photography: Max Gutierrez Postproduction: Coyote Post Editor: Jared Varava Assistant Editor: David Monoco Music Company: Beacon Street Studios Music Producer: Caitlin Rocklen Musician, Singer: Chauncey Black Licensed Track: No Diggity Arrangers: Mike Franklin, Dewey Thomas Sound Designer: Mike Franklin Visual Effects Company: Coyote Post Visual Effects Producer: Heidi Spencer Colorist: Paul Byrne Business Affairs: Platinum Rye Planners: Carlisle Hensley, Sara Smith Choreographer: Michael Franklin Puppeteer: Michelle Zamora
BBDO New York is on a roll with Guinness. Following last year's "Basketball" spot, truly one of the best of 2013, here's a great new commercial starring U.S. biathletes Tracy and Lanny Barnes. If you don't know their story, just watch the commercial—it's remarkably affecting, given that it's mostly just a static image and some text coming and going.
The spot is on YouTube for now, but will be pulled off the site at midnight Wednesday (Jan. 29), Guinness confirmed. That's because Guinness is not an Olympic sponsor and cannot air advertising featuring Olympic athletes between Jan. 30 and Feb. 26.
Credits below.
UPDATE: The ad was made private on YouTube last night, but you can still see it, for now, at the non-YouTube embed below.
CREDITS Client: Guinness Spot: "Barnes Sisters"
Agency: BBDO, New York Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Director: Tom Darbyshire Associate Creative Director, Copywriter: Jon Yasgur Associate Creative Director, Art Director: Jim Cancelliere
Director of Integrated Production: Dave Rolfe Producer: Whitney Collins
Editorial, Animation: My Active Driveway Creative Director: Steve Choo
Music: Andrew Knox Music Music Producer: Loren Parkins
Sarah Silverman is no stranger to controversy stemming from her politically charged PSAs. In her latest polarizing video, released last week, she bonds with Jesus Christ while they watch an NCIS marathon and discuss the state of women's reproductive rights in America.
The five-minute video, predictably lauded by the left and reviled by the right, has surpassed 800,000 YouTube views in its bid to promote "V to Shining V," a national pride day for women scheduled for Sept. 27.
In a Q&A with AdFreak, Silverman vehemently denies the new spot is a rant against Christianity, and laments that there are haters who, in response to such videos, "call me 'Jew' and wish me murder and rape and it scares the shit out of me."
AdFreak: What was the genesis of the "Jesus" PSA? Sarah Silverman: I noticed that women's rights were being very quietly chipped away, a lot like the voter suppression stuff. I think the Right knows that making abortion illegal in this country would be a bear of a task, so they're kind of just knocking out the headlights of our car, state by state, and then saying, "Oops, looks like you can't drive, you got a broken headlight."
Were you worried about the possible backlash, or perhaps looking forward to it, because that would build buzz? I try not to read the angry tweets and threats. It's hard because there's so much of it. But if I let myself read it, I start to tremble and get really scared and I'm afraid it will make me stop doing this kind of stuff.
Are you pleased with the response it's gotten so far? Has anything about the response surprised you? Yes, I am pleased. I'm perplexed when I see the Breitbart and Tea Party headlines like, "Jew Sarah Silverman Makes Video Blaspheming Jesus, Attacking Christians."
I'll never be surprised, but it's just frustrating because that is most certainly not what this video is. To me, it's information that people need to know, with comedy. I can respect people who believe that abortion is murder. If you believe that, then you are not going to want people to have abortions. It's the politicians and policy makers who are so comfortable pitching laws that take away women's access to affordable healthcare, contraception and, should she choose, abortion, that gross me out. I think it's far more Jesus-y to do what you believe is right than to do what lines your pockets with money and promised votes.
It's just odd to me that a people who are so against big government are so willing to mandate what a woman can and can't do with her own body. They're so protective of easy access to guns, and are making it so hard for a woman to get contraception.
The actor playing Jesus was awesome… It's the awesome Michael Weatherly! He plays DiNozzo on NCIS—get the joke?
So, using Jesus makes a point about other groups that are using religion to make their points, right? Any groups in particular you had in mind? Look, I just love the idea of Jesus. Genuinely. This awesome hippy that knew that if you don't deal with your shit, your shit will deal with you. Gosh, I wish the people who are shitty to others in his name would be brave enough to look inward just a little. This is not a rant against Christianity! It's a rant against those who can't get their heads around the fact that there are people with different beliefs than them and that has to be OK. I have friends and family with religion that I love and respect and adore and look up to. I don't have religion personally, but that's just my deal.
Was there dialogue you left out, a scene deemed too controversial? You can't see it well, but in the end Jesus is wearing a T-shirt with one of those Jesus fish on it, but inside it says "Feminist." And there was a crude sex joke in there, but I didn't want it to be the thing people talked about. I didn't want to take away from the stuff I thought was more important.
What have you learned from doing social issues videos, and how do you gauge if they've been successful? I just put it out there and move on … I want people to sign up at ladypartsjustice.org and march with me and hopefully hundreds of thousands of women and men in their home-state capitals on Sept. 27.
Did any of your political videos get a positive response that exceeded your expectations? "The Great Schlep" was a big beautiful surprise.
Are you shocked by the amount of hate tossed your way because of these ads? Are haters on YouTube like hecklers at a comedy club? No, because you see hecklers. You can look right at them, right in the eye, and no matter how shitty they are, they are right in front of me and the whole audience, and they have to take responsibility for any shitty stupid thing they say. On the Internet their identity is often shrouded. Their avatars always seem to be some scary cyber monster or some masked and armed animated killer and they call me "Jew" and wish me murder and rape and it scares the shit out of me. That's why I try not to look. I don't wanna be scared out of doing junk like this. Especially not by the faceless boogymen that spew threats with no accountability. Pussies, I think.
Look, this couldn't be worse for my career—trust me, I get no money for this, no paid work comes from alienating potential movie and TV consumers. I do it because I'm like the scorpion from The Scorpion and the Frog. I may drown in the process, but I can't help it. It's my nature.
What recent issue-oriented ads do you respect? Any campaigns come to mind that make you say, "I wish I'd done that"? Not really. There are issue-oriented commercials? The one for Cheerios when the kid says, "When we have Cheerios it's kind of like we're having breakfast with Nana" makes me cry like a baby every time.
What's your favorite ad of all time, or your favorite ad character? There are so many great ads out there—some of the funniest stuff. I love the Skittles commercial where this girl thinks this man is so lucky because everything he touches turn to Skittles, and then he turns and is like, "I can't hold my own grandson!" Or something super serious. I can't remember exactly, but I loved it. And there was an ad for Imodium or something where this guy is in a hot tub with all these hot chicks and his friend walks by and is like, "Hey Jeff, how's your diarrhea?" I also like the ad with the awesome guy in a Speedo with a drink, and the only audio is, I think, a David Byrne song. I'm not explaining it well, but it's pretty perfect.
This new ad in Subaru and Carmichael Lynch's "Love" campaign opens on a scene we all dread—a car with a flat tire, and of course it's raining. We see a girl in a raincoat crouched down next to her car, getting drenched while she faces the challenge of changing it. Odessa's beautiful "I Will Be There" plays throughout ("If you ever need someone to hold you/I will be there/Standing by your side"), and I can't help but inwardly cheer her on. I won't give this one away; you need to watch it for yourself. It's good. Really good. Another winner from a company that tells these kinds of stories particularly well.
Dudes, strap yourselves in and get ready for the most righteously rad 1980s-style flight safety video ever.
Delta graces Gen X nostalgiasts with this five-and-a-half-minute opus from Wieden + Kennedy in New York, packed with sweet memories celebrating the finest of the decade. Spoiler alerts ahead: It's got Alf, Atari and the Rubik's Cube. It's got the Energy Dome (better known as that ridiculous hat the guys from Devo wore). It's got tons of glam hair, and pastels and spandex. It's even got a poor sucker trying to wind a cassette tape back into the cartridge—and for you Airplane! fanatics, a nice little easter egg.
Agency: Wieden + Kennedy, New York Executive Creative Directors: Scott Vitrone, Ian Reichenthal Creative Directors: Sean McLaughlin, John Parker Copywriter: Greg Rutter Art Director: Alan Buchanan Head of Content Production: Lora Schulson Producer: Cheryl Warbrook Account Team: Nathan Stewart, Dipal Shah, Jasmina Almeda Director of Business Affairs: Sara Jagielski, Quentin Perry
Production Company: Arts & Sciences Directors: Matt Aselton, Azazel Jacobs Executive Producer: Marc Marrie Managing Director: Mal Ward Line Producers: Zoe Odlum, Dina Oberly Director of Photography: Corey Walter
Editorial Company: Mackenzie Cutler Editor: Ian Mackenzie Post Producer: Evan Meeker Editorial Assistant: Nick Divers
Visual Effects Company: MPC Lead Flame, Compositor: Marcus Wood Producer: Philip Whalley
Telecine Company: Company 3 Colorist: Tim Masick
Mix Company: Mackenzie Cutler Sound Designer: Sam Shaffer
Lakemaid Beer, a beer created from scratch by ad agency Pocket Hercules and sold throughout the Midwest, put out a fun new ad that explains who their primary demographic is—ice fishermen wearing dorky hats. It also shows the brew's cool new beer-delivery system—courtesy of drones.
Sadly, the awesome quadcopter delivery isn't a service they're actually providing, but there are seasonally appropriate icons on the underside of each bottle cap (fish, a weather condition, snippets of fishing lore, etc.) that are part of a cryptic bottle cap game.
As neat as this ad is, I wish they'd focused more on the bottle caps instead of the cool thing they're not doing. Via The Denver Egotist.
Well, this is just all sorts of amazing. Taking the time-lapsed Photoshopping of Dove's "Evolution" to a new level, Hungarian singer Boggie has created a music video in which she is digitally retouched from normal girl into glamorous pop star.
Through a combination of CGI trickery and seamless editing, the video for "Nouveau Parfum" is so compelling, it's hard to look away. And because the on-screen effects are so subtle, you're still able to pay attention to the song, which isn't bad at all. The video was posted to YouTube in December but only recently became a viral sensation, generating almost all of its 2 million views over the past week.
The 27-year-old singer, whose full name is Csemer Boglarka, told the Daily Star that the shoot took eight hours and required five changes of wardrobe, makeup and hair style. She was proud to see the effort paying off by continuing to fuel the global debate over manufactured beauty.
"Women open magazines and they have to face that on the pages everyone looks perfect, therefore they start to feel imperfect. I wanted to make it clear that we shouldn't try to compete with this perfectionism and manipulation which ruins your self-esteem," she told the newspaper.
"You should accept yourself on your good days and bad days, which is a hard process but it pays out at the end."
While the Broncos and Seahawks battle it out Sunday at MetLife Stadium in New Jersey, Coca-Cola will visit an almost completely deserted Lambeau Field in Green Bay, Wis.—in one of its two 60-second Super Bowl commercials.
Coke released the first spot online Monday, and it's a cute tale of a small kid named Adrian who goes from benchwarmer to star of his high school football team with one impressive fumble recovery and return for a touchdown. In fact, he doesn't stop there. He keeps running from Ashwaubenon, a suburb of Green Bay, all the way to Lambeau, where he does a touchdown dance and a little Lambeau Leap—and gets an ice-cold Coca-Cola from the groundskeeper (played by the actual Lambeau groundskeeper of 17 years).
Most of the cast consists of Green Bay-area residents, the soda maker said, and the spot as a whole is meant to celebrate Coke's connection to modest communities across the country. " 'Going All the Way' is a story that celebrates a young man accomplishing his dreams. It's also a celebration of the amazing town of Ashwaubenon, Wis., coming together and our wonderful partnership with the city of Green Bay," Katie Bayne, president of North America Brands at Coca-Cola North America, said in a statement. "While Coca-Cola is a global brand, this ad illustrates the deep roots it has in every community where it does business. We are in every city and every town across the country, ready to provide the kind of refreshing, uplifting moments of optimism Adrian enjoys after his journey to Lambeau Field."
The ad, created by Wieden + Kennedy in Portland, Ore., and RSA director Jake Scott, will air in the second half. For a Super Bowl commercial, it's cute but pretty quiet. You'd expect the other :60, in some form or other, to be splashier than this. The other spot will air during the second quarter.
GoDaddy will try a real-world prank/stunt in the second of its two Super Bowl commercials this Sunday, as a woman will quit her job in front of the world to pursue her dream of starting her own business. The Web-hosting company released a teaser for the spot on Tuesday in which actor John Turturro sets up the premise.
"Let's talk about dreams, and the people who choose to pursue them. Like [BLEEP]," he says, as a picture frame with a question mark appears. "She's a real person with a real dream of starting her very own business. And she's got a message for her boss in front of 100 million people."
The gambit is clearly inspired by prank videos. Presumably the woman's boss had no idea this was coming, and will have a genuine reaction—positive or negative—that could be fun to see. UPDATE: GoDaddy sent through some more information. "Her boss doesn't know!" the company says. "He or she is going to find out while watching the commercial with the rest of the viewers—after the commercial, a formal resignation letter will be delivered and she'll give her two-week notice."
The stunt also recalls Marina Shifrin's spectacular late-night job-quitting dance from the super-viral video she posted last year. People just like seeing other people stick it to their boss. The concept would work better for a jobs site, but GoDaddy could make it work, though at 30 seconds it might be tough.
GoDaddy is evolving its messaging away from sleaze and toward a more respectable focus on women as business owners. The company's other 2014 Super Bowl spot, already released in full, stars Danica Patrick as one of many bodybuilders seeking a spray tan from a GoDaddy-using business owner.
When a model's livelihood relies on her looks, what happens when her appearance changes? For Elly Mayday, the answer is to just keep on modeling.
While undergoing treatment for ovarian cancer, the plus-sized Mayday has lost her hair and gained some scars, but she remains front and center in ads for Vancouver-based Forever Yours Lingerie, which caters to women of all sizes. In addition, the company has donated a portion of its sales to supporting Mayday while she continues treatment.
It seems to be a banner month for shattering norms in the lingerie space, following Aerie's commitment not to retouch ads. Don't go looking for unretouched photos on the Forever Yours Lingerie site, as Photoshop features as heavily as lace bras. But it's still nice to see two brands that have moved away from unrealistic perfection. (Victoria's Secret, why is everyone so glowy on your site?)
While cynics cry marketing ploy, it seems to me that it's a win-win for brand and consumer alike. Hopefully it'll inspire other brands to follow suit.
See another pic of Mayday below from her first Forever Yours shoot after treatment, when she dyed her hair teal green for ovarian cancer awareness.
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