Yum! Brands is re-evaluating its creative and media business with Wieden+Kennedy for its fast food chain KFC. “We have informed W+K Portland that we are putting the KFC U.S. creative and media business up for review,” a spokesperson for Yum! Brands told Adweek in an email. “Since 2015, W+K has been a valuable part of…
Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow incumbent Publicis Groupe for the account. To service the client, Omnicom is creating Team X, a dedicated unit that will handle all facets of the brand’s global communications, including creative, CRM, media, digital and more…
Unilever’s $3.3 billion media account has been retained by WPP’s Wunderman with an expectation that there will be a growth in focus on ecommerce by the British multi-consumer goods producer. The retention of the contract follows a six-month review and will see Mindshare continue to work across all markets including the U.S., the U.K. and…
Dairy brand Land O’Lakes first changed its controversial logo, and now the 100-year-old brand has chosen new creative and media partners, naming Battery and Havas Media the agencies of record for its dairy retail brands. The announcement comes on the heels of the farmer-owned cooperative’s 100th anniversary and recent hire of CMO Heather Malenshek. Los…
Hard seltzer brand White Claw has named VCCP as its international communication agency to help it develop global campaigns, taking over from Accenture-owned agency Rothco. The appointment, following a global pitch process run by The Observatory, will see VCCP work alongside Accenture Interactive, which will continue as its digital transformation partner for the brand. VCCP…
MullenLowe Group will continue to create public information campaigns around Covid-19 for the Cabinet Office as the virus remains a prevalent threat even after the dropping of most restrictions. The IPG-owned agency worked on developing campaigns to provide messaging on preventing the spread of Covid-19 over the last year-and-a-half. It will now handle a second…
Walmart has named Publicis Group as its lead $600 million media planning and buying partner in the U.S., consolidating its creative account in the process. The appointment process, conducted by MediaLink, saw Publicis beat out rival holding companies, having worked with the retail brand on its creative account for the last five years. Walmart is…
With the goal of “bringing Pret to more people,” international sandwich and coffee retailer Pret A Manger has named VCCP as its first global integrated communications agency Following a tender process, the agency has been tasked to support the ambition to become a “fully omnichannel business” across Pret’s active markets, growing its digital expertise in…
British restaurant chain PizzaExpress, which operates around 400 locations, has named Engine Creative as its experience and innovation partner to promote its summer initiatives, including a new menu and charity partnerships through the introduction of a new creative focus. Following a pitch against several digital agencies, Engine Creative has been handed the brief with the…
European dating company Meetic has named a group of independent agencies, led by Parisian consultancy What’s Next Partners (WNP), to handle its brand marketing, including U.K. site Match.com, which will be run by Harbour Collective. Following a competitive pitch, which, according to French publication, included incumbent Marcel, as well as Ogilvy and BETC, the roster…
Energy giant E.ON has named Berlin-based agency Lure Media as its global creative partner. The appointment will see the agency handle creative strategy and local marketing for the brand alongside its media agency Starcom, which it appointed last year. The scope of that brief included full media duties across Germany, U.K., Italy, Sweden, Romania, Czech…
Airliner Virgin Atlantic named Lucky Generals as its lead creative agency to take charge of the development of a multimarket brand platform and framework and shape communications for the business, including Virgin Atlantic Cargo and Virgin Atlantic Holidays. Siobhan Fitzpatrick, chief digital and marketing officer for Virgin Atlantic, said the company is investing in the…
A decade ago, Crispin Porter + Bogusky seemed practically unstoppable. But in 2021, the storied agency is facing steep obstacles and an uncertain future. Adweek has learned that CPB, which lost its coveted Dominos account in 2020 and has seen a rotation of agency leadership in recent years, has now lost key clients Hotels.com and…
Agencies and clients alike will tell you the review process is far from ideal. That’s why one agency is asking brands to compete to work with the shop instead. The typical request for proposal (RFP) often results in a review. That can feel transactional to agencies faced with clients chasing more work at lower rates…
Allbirds has named Wellington, New Zealand-based agency Wrestler as the footwear’s lead creative parter. The pair have casually worked together since the brand’s inception, including its original 2016 launch campaign. New Zealand-born Allbirds had previously worked with a number of creative partners–including a global campaign from London agency Uncommon demonstrating the lightweight nature of Allbirds’…
Global technology company Philips has named Omnicom Group to handle its marketing and communications in a multi-year partnership. The appointment will see the world’s second-largest agency network handle marketing services needs through its agencies team assembled from talent within TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications. Individual talent and services…
Prudential today announced it is appointing StrawberryFrog New York as the financial giant’s new creative agency for an initial contract period running through 2022. StrawberryFrog was appointed following a competitive review. The initial batch of the review’s eight agencies–including a mix of independent and holding company shops–was narrowed down to three finalists: Johannes Leonardo, Havas…
As of this summer, Cigna and IPG will officially be “Together, all the way.” Cigna, a Bloomfield, Conn.-based managed healthcare and insurance company, has consolidated the majority of its advertising account across services with IPG which will be responsible for services including creative; data and analytics; and media buying and planning, effective July 1. Cigna…
British family holiday destination Center Parcs has rehired Brothers & Sisters to be its lead creative agency, four years after it moved its business to VMLY&R. Center Parcs, owned by investment business Blackstone, currently operates five villages across the U.K.–Whinfell Forest, Sherwood Forest, Elvedon Forest, Woburn Forest and Longleat Forest. It also runs a village…
Cox Communications has selected Arnold as its lead brand agency as the communications network seeks to evolve its marketing approach. In the role, the Havas shop will handle the majority of Cox Communications’ creative advertising portfolio, including multicultural advertising. “Our 2018 brand relaunch has birthed three years of quality creative work that has highlighted how…
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