Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company’s global agency model. FCB will now lead on global and priority brands, including Pringles, taking over from Grey. FCB will partner with The Martin Agency and MullenLowe across all Kellanova regions. In addition, Publicis and its…
In May, Hershey announced that it would review its U.S. media roster. It did so because the company wanted to “ensure media continues to operate and thrive as a growth engine for Hershey,” according to Vinny Rinaldi, head of U.S. media for Hershey. Now, the company has selected a newly created team, MiltonONE, from Publicis,…
Colle McVoy is continuing its winning streak, having been chosen by furniture company American Signature, Inc. to lead its brand strategy, media, creative and design efforts. American Signature, Inc. is considered among the top 15 furniture retailers in the U.S., according to Furniture Today, with around $1 billion in revenue. Since its founding in 1948,…
Ice cream brand Haagen-Dazs is entering the highly competitive Super Bowl ad mix, as it has purchased national airtime during Super Bowl 59. The brand is in the game for the first time in its more than 60 years in business. The brand is now found in 25% of U.S. households, and Haagen-Dazs decided the…
The Lego Group has appointed Publicis One as its global media agency following an 18-month pitch, ending its seven-year relationship with IPG’s Initiative. Publicis Groupe’s interconnected cross-agency model, led by Starcom, will now oversee the Danish toymaker’s media budget, which is estimated to be worth over $410 million annually per COMvergence. “We were impressed with…
Last year, Simone Oppenheimer Mandel and Rachel Segall, co-founders of consultancy NBZ Partner, clandestinely began acting as agency search consultants and are now formally launching a new service offering, NBZ Match. The co-founders hope to evaluate a broader variety of agencies than many traditional search consultants and avoid overreliance on well-known shops. NBZ Partner searches…
One year after Goodby Silverstein & Partners laid off executive creative directors David Suarez and Danny Gonzalez during a company restructuring, the pair has won the Liberty Mutual Insurance account away from GS&P for its new agency, Bandits & Friends. Liberty Mutual confirmed to ADWEEK that Bandits would be the lead partner to its internal…
The marketing team at Lowe’s Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of assists–Lionel Messi–to kick off the summer. The brand promoted Jennifer Wilson from senior vice president, enterprise brand and marketing, to senior…
U.S. Bank has been around for 161 years, but its latest campaign is as modern as it gets, utilizing artificial intelligence to get it to market in less than four months. The campaign, “The Power of Us,” is the first under chief marketing officer Michael Lacorazza, who has been in the position for seven months….
Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin Keith said the business ran an “express RFP,” eschewing a pitch consultant. The three-meeting process began in late December, and Crossmedia won the business by March. The CMO declined to reveal how much the account…
After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15 agencies and will now entrust Assembly with its integrated media management and data and measurement duties across all of its paid channels. “This has…
Dairy farmers have made many efforts to get more people interested in milk products, from the genius “Got Milk?” campaign to the recent “Wood Milk” effort with Aubrey Plaza. Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa…
Red Robin Gourmet Burgers has been going through a renaissance of sorts over the last year, revamping its offerings and finding new ways to reach loyal customers and find new ones. In January 2023, it released its “North Star” five-point plan to drive long-term shareholder value, and even partnered with Juicy Couture to design a…
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets–the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations…
When Josh Lane, co-founder and chief operating officer at the full-service independent agency FerebeeLane got an MBA in entrepreneurship, one of his venture capital professors told him, “You’ve got to realize that all money is not created equal. Even though they both may be $100 bills, the strings attached to them (or the people attached…
It used to take days to craft the perfect RFI response–the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency’s chief executive. The bot is also…
Carter’s, a heritage children’s apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it looks to appeal to a whole new generation as Gen Z becomes parents. The company is looking to grow its brand and equity with unignorable marketing aimed both at its loyal customers and a whole…
Last year, Pereira O’Dell (POD) employees evaluated the agency’s marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency’s external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal. POD leaders…
Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its global growth ambitions. Tonies creates audio-based story boxes that allow parents and children to download child-safe audio. The company has now sold over 5.7 million Tonieboxes and 72 million Tonies figures that help power the…
Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the agency already manages the majority of Ferrero’s budget outside the U.S., this win solidifies iProspect’s place as Ferrero’s media agency of record. A source…
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