British vacation specialist On the Beach has revealed its European growth aspirations while appointing Quiet Storm as its new creative agency to handle its summer 2022 campaign. The appointment was made following a competitive pitch process by the Manchester, England-based firm which claims to see 60 million website visits each year, helping 1.5 million customers…
Pharmaceutical giant Eli Lilly has awarded its U.S. media business to Publicis Groupe’s Zenith, after a review process that began in June and was managed by MediaLink. The review initially included Omnicom’s OMD, WPP’s Mindshare, and Dentsu. This is the latest in a streak of big account wins for Publicis Groupe. Earlier this month Meta…
Dunkin’ has named Anomaly as its new creative agency of record. Anomaly will lead overall creative strategy and development for Dunkin’. The agency will have direct responsibility for national broadcast, digital video and audio, social and out-of-home advertising development. Anomaly’s initial offerings for Dunkin’ is expected to debut in 2022. Dunkin’ has experienced many changes…
At a time when many agencies are rethinking their models, DDB Sydney’s dedicated McDonald’s team is planning to welcome back McDonald’s Australia and all of the client’s agency partners to its office on a weekly basis, beginning in January. Several years ago, DDB Sydney launched what it calls a creative review meeting. Before the pandemic,…
After Coca-Cola spent 11 months reviewing its global marketing, the iconic advertiser finally found a winning partner in the world’s largest advertising holding company, WPP. Monday’s announcement, however, left more questions than answers about the review. Coca-Cola’s initial announcement highlighted WPP as the big winner, taking on media buying for all markets, with the exception…
In advertising, all relationships are destined to end. Unlike a marriage, the goal of a client-agency bond isn’t so much eternal loyalty as it is maintaining a productive run as long as possible (which generally means until a new CMO comes in). So after announcing it will drop out of the crowded pitch for the…
The switch to remote work at the beginning of the pandemic was a challenge for everyone, but for Wunderman Thompson Inside’s co-located Best Buy team, the challenge was amplified. As an agency team working within the brand, it couldn’t access basic tools like Best Buy’s Microsoft Teams environment because of the client’s security protocol. “We…
WPP will become the global marketing network partner for Coca-Cola which will see it charge to oversee the growth of the company’s brand portfolio after a pitch against rivals IPG, Dentsu and Publicis Groupe. The appointment charges the world’s largest agency network to run the portfolio across over 200 countries and territories as part of…
Wieden+Kennedy Portland, which resurrected and reimagined Colonel Sanders across a wide array of ads for KFC, is ending its relationship with the brand after seven years together. The agency today confirmed to Adweek that it is no longer involved in the pitch to continue as the fast food chain’s U.S. creative and media agency. “We…
Facebook has awarded its global media business to Publicis Groupe’s Spark Foundry, after putting the account into review in March. The review initially included Publicis Groupe, Havas and incumbents WPP and Dentsu. GroupM’s Mindshare previously handled Facebook’s media business, but pulled out of the review in July. The high-profile review has been one of this…
Four major advertising holding companies and thousands of smaller shops around the world are awaiting their fate as part of the Coca-Cola Company’s global marketing and media review. The potential impact of the outcome, which should be announced within the next couple weeks, could completely change the industry landscape due to the size of the…
Fresh off a new partnership with the NBA, LegalZoom has picked OMD as its new media agency of record after placing its media account into a brand-run review in July. The fast-growing brand is handing over media strategy and communications and media buying duties to OMD, which won the account away from independent agency Horizon…
The changes keep on coming at Anheuser-Busch InBev. The world’s biggest brewer today announced a global media agency review, just weeks after Benoit Garbe took the reins as chief marketer. The company confirmed to Adweek that Denstu, Publicis and WPP were invited to the review, and that one or more agencies may be selected. At…
Pharmaceutical and life sciences giant Bayer has consolidated its media account, awarding WPP’s MediaCom as its global full-service media agency following a competitive process. The account appears to be worth $800 million, according to COMvergence numbers. MediaCom previously worked with Bayer across 65 markets, but this consolidation will add markets including Germany, China and Russia….
Multinational chocolate manufacturer Ferrero has expanded Publicis Groupe’s media duties, retaining the business in the U.K., Ireland and China, while taking on a new brief for its homeland of Italy, worth nearly $350 million in total. The international expansion of Publicis Media’s duties follows a competition for the business of Italian-headquartered and family-owned Ferrero, which…
The global scale of human trafficking is a problem that is arguably underappreciated, with 40 million people said to be affected globally, involving crimes such as forced labor and sex trafficking–among others–still being carried out. According to charity Stop the Traffik, $150 billion is made from the industry annually, which led to it forming the…
Even the best media pitches can leave questions in the ether. Will there be a gap between what’s promised and what will be delivered? Will the agency team working on the business match up to the image that the slick new business machine has presented? Selecting the right media agency is critical if brands want…
Yum! Brands is re-evaluating its creative and media business with Wieden+Kennedy for its fast food chain KFC. “We have informed W+K Portland that we are putting the KFC U.S. creative and media business up for review,” a spokesperson for Yum! Brands told Adweek in an email. “Since 2015, W+K has been a valuable part of…
Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow incumbent Publicis Groupe for the account. To service the client, Omnicom is creating Team X, a dedicated unit that will handle all facets of the brand’s global communications, including creative, CRM, media, digital and more…
Unilever’s $3.3 billion media account has been retained by WPP’s Wunderman with an expectation that there will be a growth in focus on ecommerce by the British multi-consumer goods producer. The retention of the contract follows a six-month review and will see Mindshare continue to work across all markets including the U.S., the U.K. and…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
