Tensions Erupt at Los Angeles Times as Owner Weighs Deep Cuts

The biggest news organization on the West Coast has been roiled by the potential layoffs of roughly 100 newsroom employees.

Keeping the Spark Alive in Long-Term Agency Relationships

Advertising’s traditional agency of record model isn’t quite dead yet but the divorce rate is high, with the average appointment lasting just three years. One partnership defying the odds–in fact, they’re marking 10 years in 2024–is personal care giant Essity (owner of Libresse and Knix) and U.K. agency AMV BBDO, who know it doesn’t have…

New Hampshire Officials to Investigate A.I. Robocalls Mimicking Biden

The calls, in a voice most likely artificially generated, urged people not to vote in Tuesday’s primary.

Fox Taps Jeff Collins as New Ad Sales President, Marianne Gambelli Retires

Fox has a new sheriff in town. Today, Fox announced that Marianne Gambelli is stepping down as its president of advertising sales and will be succeeded by Jeff Collins. The executive is retiring after more than 40 years in the industry, first joining Fox in 2017 as the president of ad sales for Fox News…

4 Super Bowl Events in 36 Hours for Medium Rare Feature Plenty of Star Power

Producing one high-profile event is a feat of coordination, planning and execution. Producing four events in 36 hours at the Super Bowl is one step below madness. But that’s what production agency Medium Rare has done for the last few years, and this year their parties are coming to the country’s biggest party town: Las…

Document Found: The Apple Marketing Philosophy from 1979

Anyone who works in the agency business and has responsibility for new business has heard these words: “We want to be an iconic brand like Apple.” I’ve heard these words a handful of times from eager clients. What I’ve always wanted to say in return, but stopped myself from saying is, “So, you’re ready to […]

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Edelman’s Koch Connection Follows a Long History of PR-Led Climate Obstruction

Public relations firms have been working alongside the fossil fuel industry to obstruct climate policy for decades, and Edelman’s recent connection with the Koch network is the latest example. Edelman, the world’s largest PR firm, was working with the Koch network as recently as 2022–the same year that Edelman committed to a more robust climate…

Paramount Confirms It Won’t Return to Upfront Week

Paramount is being upfront about its upfront week exit. Top line Today, Paramount has confirmed it won’t be returning to upfront week in 2024. Instead, the company will once again host a series of “high-impact, intimate upfront gatherings” for each of its agency partners and their clients across New York, L.A. and Chicago, a Paramount…

Apple demonstra como recurso “Check In” do iPhone pode dar paz de espírito aos pais de adolescentes

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A Apple vem demonstrando sua habilidade em criar campanhas que não apenas destacam as funcionalidades dos seus produtos no dia a dia das pessoas, mas também ressoam emocionalmente com o público. Prova disso foi o Grand Prix de Titanium de Film que a marca levou em Cannes Lions 2023, com o filme “R.I.P. Leon”, que …

Leia Apple demonstra como recurso “Check In” do iPhone pode dar paz de espírito aos pais de adolescentes na íntegra no B9.

Broad City Stars Reunite to Bust a Gut Check in MiraLAX Campaign 

The ladies of Broad City are back together–and here to give us all a “gut” check about pooping–in a MiraLAX campaign so on brand that it might lead fans to believe that the critically acclaimed series never ended. The cult comedy’s co-creators and stars (and real-life BFFs), Abbi Jacobson and Ilana Glazer, reprise their breakthrough…

Microsoft Battles Apple in AI and Marketing to Retain ‘Most Valuable’ Crown

Microsoft reclaimed the top spot as the world’s most valuable company by market capital at the start of the year, overtaking technology rival Apple, thanks to its investments in AI and stable of B2C and B2B brands shifting peoples’ perception. Microsoft reached a new high of $2.887 trillion, with Apple in second place with $2.875…

Trump Campaign Bars an NBC Reporter From a New Hampshire Event

NBC’s Vaughn Hillyard, who was representing a pool of five major TV networks, said the Trump campaign objected to his presence.

Newspapers Stolen After Reporting on Rape Investigation at Police Chief’s Home

More than 200 copies of The Ouray County Plaindealer, a weekly newspaper in Colorado, were stolen after it published a front-page article about the investigation.

First Black Women to Cover the White House Are Honored in the Briefing Room

Alice Dunnigan and Ethel L. Payne had to fight sexism and racism to cover one of the most prominent beats in the world. Now, they are being honored for their contributions to journalism.

Toronto Area Healthcare Group Raises Awareness and Money

Scarborough is part of the Greater Toronto area and is one of Canada’s most diverse communities. It’s also home to a scrappy not-for-profit healthcare group that’s currently looking to raise $200M in a capital campaign. To interest people in supporting them, the Scarborough Health Network Foundation wrote “a letter” to the community that smartly portrays […]

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Inside CNN’s Debate Over Airing Trump’s Iowa Caucus Victory Speech

Tensions over the network’s airing of 10 minutes of the former president’s speech after he won the Iowa caucuses on Monday burst into the open during an internal call.

The Baltimore Sun’s New Owner Has the Newsroom on Edge

The news that David D. Smith, the executive chairman of the conservative Sinclair Broadcast Group, had bought The Sun has generated alarm inside and outside the newsroom.

The 2024 Ad-Tech Battleground: Identity and Politics

As we collectively wade into 2024–crafting budgets, plans and strategies for the year ahead–there are two events for which we must prepare: cookie deprecation and the U.S. elections. If they don’t get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion…

Samsung’s Caveman Can’t Derail Wellness Goals as Brand Competes in Health Tech

Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year’s resolutions. The story follows a 25-year-old man trying to improve his…

Samsung’s Caveman Can’t Derail Wellness Goals as Brand Competes in Health Tech

Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year’s resolutions. The story follows a 25-year-old man trying to improve his…