Instacart is letting advertisers use its vast trove of shopper data to target ads on Google Shopping campaigns, the grocery delivery firm announced at technology conference CES today. The Google partnership continues its strategy to let brands target Instacart ads off-platform, said CEO Fidji Simo. Last year, the company announced partnerships with Roku and The…
Rob Gronkowski wants another shot at Super Bowl glory, and both FanDuel and Wieden+Kennedy are more than happy to give it to him. The former National Football League tight end isn’t looking for another Super Bowl ring to add to the three he won with the New England Patriots and the one he took home…
As you might expect of a marketing executive with a distinguished reputation, Jonathan Mildenhall landed his new gig as CMO of Rocket Companies because the CEO called him up. Varun Krishna, who took the helm at Rocket last summer, knew Mildenhall well. When Krishna held the corner office at TurboTax, he’d been a client of…
Global snack producer Mondelez International is growing, and its creative marketing strategy is driving its success. For its third-quarter results released in November 2023, the company revealed an expectation of organic net revenue growth of 14% to 15% for the year ahead as it continues to serve over 150 countries around the world. The European…
Rumors had been swirling for months, but it wasn’t until Monday that Tiger Woods officially announced on social media that his 27-year deal with Nike has ended. “Phil Knight’s passion and vision brought this Nike and Nike Golf together and I want to personally thank him, along with the Nike employees and incredible athletes I…
The revamped Golden Globes was looking to have an award-worthy start on CBS on Sunday, and–against the odds–it might’ve achieved that. The early numbers are in, and Sunday’s 81st Golden Globes averaged 9.4 million viewers on CBS, which is up 50% from last year’s show for NBC. That marks the largest audience since 2020, according…
The number of viewers was higher than last year, but still down significantly compared with prepandemic audience totals.
Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years. The Mondelez International brand’s anniversary campaign, “Yours for 200 Years,” leans heavily into nostalgia and remixes a popular ad from 2018, “Mum’s Birthday.” That spot was part of an overhaul…
Em uma união gastronômica inédita, Guaraná Antarctica apresenta uma receita que mescla os sabores brasileiros e portugueses: é o Pastel de Pastel de Nata, desenvolvido pelo Chef luso-brasileiro, Kiko. A combinação reúne o crocante do pastel de feira brasileiro com o recheio cremoso do pastel de natas português. Além da celebrar a diversidade cultural e …
Leia Pastel de Pastel de Nata: Guaraná Antarctica apresenta receita que une sabores do Brasil e Portugal na íntegra no B9.
People and groups had harnessed the tool to scrutinize content on the site related to the Israel-Hamas war and other topics.
WNBA legend Sue Bird is teaming up with Giant Spoon’s Laura Correnti to change the way brands interact in the women’s sports world. Correnti launched Deep Blue Sports + Entertainment in December with the mission of forming the leading agency of record in women’s sports, and the firm has now added Bird as chief strategy…
A Volkswagen anunciou na CES 2024, em Las Vegas, a integração do ChatGPT ao sistema de infotainment de seus veículos. A função chega em parceria com o software de chat da Cerence. Porque isso importa: A integração deve representar um avanço na interação entre motorista e carro, oferecendo comandos de voz aprimorados para controle do …
Leia Volkswagen vai integrar ChatGPT no computador de bordo de seus veículos na íntegra no B9.
People and groups had harnessed the tool to scrutinize content on the site related to the Israel-Hamas war and other topics.
Director Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theaters will these sequences expand vertically to fill the entire screen. The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality. So how does a marketing team even begin to promote…
People and groups had harnessed the tool to scrutinize content on the site related to the Israel-Hamas war and other topics.
People and groups had harnessed the tool to scrutinize content on the site related to the Israel-Hamas war and other topics.
What did Frito-Lay see as the common thread linking Rob Gronkowski, Marshawn Lynch and Troy Polamalu? Football? Sure. Super Bowl champions? Definitely: Polamalu with the Pittsburgh Steelers in 2006 and 2009, Lynch with the Seattle Seahawks in 2014 and Gronkowski with the New England Patriots in 2015, 2017 and 2019 and the Tampa Bay Buccaneers…
It’s an election year and the campaign is now in full swing. While former President Donald Trump appears to be headed for his third consecutive Republican nomination, current President Joe Biden is focusing on getting the facts straight about January 6th and delivering a message about how much worse it will be for everyone if […]
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People and groups had harnessed the tool to scrutinize content on the site related to the Israel-Hamas war and other topics.
NBCUniversal’s One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising. With the offering, marketers can take advantage of NBCU’s AI-driven planning and activation tech,…
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