Aug
10
Lyft challenges Uber by introducing in-app ad functionality
Posted in: UncategorizedThe No. 2 rideshare app is leaning more heavily into its ad business.
Aug
10
iSpot signs first agency deal as it eyes greater buy-side adoption
Posted in: UncategorizedPartnership with Camelot Strategic Media and Marketing is first step in iSpot’s plan to standardize streaming metrics.
Aug
10
The Messi marketing effect—how the soccer superstar is boosting MLS and Apple TV
Posted in: UncategorizedJersey sales, social media engagements and international viewership are all climbing as the Leagues Cup tournament plays on.
Aug
10
How Publishers Are Preparing For Google’s AI-Enhanced Search
Posted in: UncategorizedGoogle’s early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic–which typically constitutes their largest source of readership–and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers’ organic search…
Aug
10
In Disney’s Push for Streaming Profitability, More Price Hikes Are Imminent
Posted in: UncategorizedDisney is making its ad tier numbers (and price hikes) part of your world. During an earnings call on Wednesday evening, CEO Bob Iger shed some light on Disney+’s ad tier, revealing that, as of the end of Q3, the ad-supported plan has added 3.3 million subscribers since launching in December. And according to the…
Aug
10
Camp Lucky Helps Serve Up Delicious Collaborations For Carl’s Jr. & Hardee’s
Posted in: Uncategorized
adnews
Camp Lucky designed a flexible team collaboration to meet the moment with the tabletop direction of Ben Hoffman and editing by Elizabeth M.
Aug
10
Future Festival Early Bird Deal – Unlock Up to 30% of Early Bird Savings on Future Festival Tickets
Posted in: Uncategorized
(TrendHunter.com) Gear up to take on the future with us at >Future Festival World Summit 2023. Scheduled to unfold from September 26th to 28th, this event will serve as a transformative convergence point…
Aug
09
This anti-greenwashing ad only got better after LinkedIn found it offensive
Posted in: UncategorizedGlimpse’s video, attacking influencers who endorse oil companies, might be even more impactful in the edited version.
Aug
09
Disney profit beats estimates after streaming losses narrow
Posted in: UncategorizedDisney’s online video operation cut its loss to $512 million from more than $1 billion a year ago.
Aug
09
For Disney, Streaming Losses and TV’s Decline Are a One-Two Punch
Posted in: UncategorizedThe company has lost more than $11 billion on streaming since 2019 and experienced a sharp decline in its traditional TV business for the second straight quarter.
Aug
09
TikTok conspiracy theorist fights MSG misinformation for Ajinomoto
Posted in: UncategorizedTongue-in-cheek campaign aims to dispel misconceptions surrounding MSG.
Aug
09
UM’s New Commerce Tool Gives Clients More Control Over Their Retail Media Investments
Posted in: UncategorizedBefore the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $2 billion in global commerce billings for the agency. The retail media space is ballooning, and not just at UM. By…
Aug
09
Watch the newest commercials from Geico, Jack in the Box, Arm & Hammer and more
Posted in: UncategorizedPaul Lieberstein (Toby Flenderson from “The Office”) makes a cameo appearance in the latest from Jack in the Box.
Aug
09
Does Information Affect Our Beliefs?
Posted in: UncategorizedNew studies on social media’s influence tell a complicated story.
Aug
09
Loki and Michael Scott Walk Into a McDonald’s: Brand Serves Up Iconic TV and Film Orders
Posted in: UncategorizedGeorge Costanza in Seinfeld treats his date to a Big Mac, while The Office boss Michael Scott loves a Filet-O-Fish. Troy Dyer in Reality Bites enjoys a Quarter Pounder with cheese, and the characters in I’m Not Rappaport are “exceedingly fond of McNuggets.” Even fictional characters in TV and movies eat McDonald’s sometimes. The brand…
Aug
09
Cadillac reveals first electric Escalade with help from Big Boi and Simu Liu—behind the campaign
Posted in: UncategorizedA new campaign includes a Times Square takeover, hyping a vehicle that won’t be out until next year.
Aug
09
Exclusive: Netflix Closes First Upfront Season, Doubles Ad Tier Monthly Active Users to 10 Million
Posted in: UncategorizedNetflix is officially crossing the upfront finish line for the first time. Adweek has exclusively learned the company has closed its first upfront and doubled its monthly active users globally to more than 10 million ad tier users. In May, the company announced its ad tier had nearly 5 million global monthly active users. For…
Aug
09
Dentsu Media’s Americas CEO Doug Rozen exits amid reorg that will shift 1,000 U.S. staffers into different departments
Posted in: UncategorizedThe realignment will not come with staff cuts, according to Michael Komasinki, who holds the dual roles of Dentsu Americas CEO and Merkle Global CEO.
Aug
09
Fancy Feast Threw a Party for Cat Lovers Who Don’t Usually Meet IRL
Posted in: UncategorizedLast year, cat food brand Fancy Feast hosted a restaurant pop-up called Gatto Bianco, where people could eat like their feline companions. After garnering buzz among cat lovers, the brand’s marketing team faced a daunting challenge. “How are we gonna top that for 2023,” recalled senior brand manager Amanda Zaydman. Its answer: in celebration of…
Aug
09
MSG TikTok conspiracy theorist spreads misinformation on behalf of Ajinomoto
Posted in: UncategorizedTongue-in-cheek campaign aims to dispel misconceptions surrounding MSG.
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